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4 Sales Skills All Leaders Need to Master

4 Sales Skills All Leaders Need to Master

| May 9, 2014 | 0 Comments

In today’s business climate, your ability to sell is your ability to lead. Companies’ stock prices climb and plummet based on leaders’ ability (or inability) to sell their day-to-day decisions to shareholders, and college sports programs live and die by the head coaches’ ability to sell the program to student athletes, boosters, and fans. Leaders […]

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Minimize Risk and Maximize Conversions With an Evolutionary Site Redesign

Minimize Risk and Maximize Conversions With an Evolutionary Site Redesign

| May 5, 2014 | 0 Comments

Is your company primed for a website redesign in 2014? If you’re taking bids from design firms, you should reconsider. Revolutionary website redesigns are risky and often fail to deliver. And they’re no longer needed. Consider this: When you perform a complete website overhaul, you’re putting your business results in the hands of people who […]

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6 Ways to Foster Collaboration in Your Workplace

6 Ways to Foster Collaboration in Your Workplace

| May 3, 2014 | 1 Comment

What do the “The Avengers,” “The A-Team,” “The Expendables,” and “X-Men” have in common? They are all stories of individuals combining their talents to achieve a common goal. Teamwork brings victory in the world of fiction, and it can help you succeed in business, too. Collaboration is a big theme for small businesses today for a reason: It works. […]

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6 Online Marketing Metrics You Need to Know

6 Online Marketing Metrics You Need to Know

| April 26, 2014 | 0 Comments

Five years ago, you’d have been taking quite a risk by spending your marketing dollars on a Twitter or Facebook campaign. Today, mobile browsing and the combination of traditional media and social channels are changing the way we interact with the web. Keeping up with these changes takes a solid understanding of your brand and […]

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More Than Just a Title: Becoming a CEO

More Than Just a Title: Becoming a CEO

| April 22, 2014 | 1 Comment

When I started my company, I became CEO by default. I had no idea what a CEO really did, but I was the one in charge, so the title fell to me. Needless to say, I wasn’t performing my duties well. Since then, I’ve learned that being the CEO doesn’t just mean signing checks and […]

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Tension: The Silent Epidemic That’s Killing Your Company

Tension: The Silent Epidemic That’s Killing Your Company

| April 16, 2014 | 1 Comment

Did you hear the one about the stressed-out business executive who walked into the doctor’s office complaining about terrible nightmares? “It’s awful,” the exec tells his doctor. “Some nights, I imagine I’m a teepee facing incredibly strong winds, rain, and snow. I’m all alone on the edge of a cliff.” The exec continues, “Other times, […]

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Dedication and Rewards: Why You Should Work for a Meritocracy

Dedication and Rewards: Why You Should Work for a Meritocracy

| March 12, 2014 | 0 Comments

What’s the main thing you’re looking for in your first job? A good salary? A big, established company to beef up your résumé? A relaxed work environment? Or are you willing to put in the hard work to get ahead as quickly as possible? If the latter fits you, then you should be looking for […]

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6 Tips for Communicating Your Company’s Community Service Online

6 Tips for Communicating Your Company’s Community Service Online

| March 6, 2014 | 0 Comments

When it comes to community service, many companies are reluctant to share their good deeds with the public for fear they will be viewed as disingenuous or self-righteous. In reality, when businesses proactively inform the public of their outreach efforts, it can help those companies establish a positive presence in the community, boost employee morale, […]

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3 Reasons Why You Should Support Your Employees’ Hobbies

3 Reasons Why You Should Support Your Employees’ Hobbies

| March 3, 2014 | 4 Comments

How well do you really know your employees? Beyond the basics of their spouses’ names, the ages of their children, and what they prefer to eat for lunch, most leaders don’t know much about how their employees spend their free time. Perhaps you have a karaoke star or a water polo champ among your ranks, […]

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6 Necessary Steps for Hiring a PR Firm

6 Necessary Steps for Hiring a PR Firm

| February 24, 2014 | 4 Comments

It’s no secret that PR has left entrepreneurs and brands wanting more in terms of execution and results over the years. However, whether you’re a budding young entrepreneur or the CEO of a Fortune 500 company, the idea of nabbing press coverage, online visibility, and a platform of influence is not only appealing but necessary […]

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