GuestAuthor - 5/13 - Under30CEO : Under30CEO GuestAuthor - 5/13 - Under30CEO : Under30CEO
arrow
Join the Under30CEO Community We deliver tips, tools and inspiration for your business. Daily to your inbox.

Author Archive: GuestAuthor

rss feed

Want “Eureka!” Moments? Napping and Relaxing May be the Answer

Want “Eureka!” Moments? Napping and Relaxing May be the Answer

| June 18, 2013 | 2 Comments

There’s a reason inspiration often strikes in the shower or on your drive to work: “Eureka!” moments happen when your mind is relaxed. Special relativity occurred to Albert Einstein while riding a streetcar home one day. Philo Farnsworth realized how an electrical television could work when he was plowing a potato field. These moments of […]

Continue Reading

Your Ability to Tweet Doesn’t Make You a Guru

Your Ability to Tweet Doesn’t Make You a Guru

| May 31, 2013 | 1 Comment

Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social strategy. At their most innocuous, faux social gurus can rack up a bill without providing your company any real benefit. At their worst, a few social missteps can confuse and alienate […]

Continue Reading

Creating a Crash Course for Your Industry

Creating a Crash Course for Your Industry

| May 25, 2013 | 0 Comments

You don’t have time to keep up on industry trends. You’re an entrepreneur, marketing manager, or HR executive, with a schedule jam-packed with the day-to-day activities of your career — not sticking your head in whitepapers on your industry for hours on end. Believe me, I feel your pain. Running Influence & Co., I constantly […]

Continue Reading

From Concept to Sale: How a Video Launched Mailbox — and Helped Them Exit

From Concept to Sale: How a Video Launched Mailbox — and Helped Them Exit

| May 16, 2013 | 0 Comments

Each year, a variety of tactics appear that promise instant success if included in your inbound marketing strategy. First, there was tagging, and then keyword placement, which was followed by infographics and long content. For a few years, some of these strategies worked well, but they weren’t designed with a changing economy in mind — […]

Continue Reading

How to Motivate Your Team to Step into Leadership Roles

How to Motivate Your Team to Step into Leadership Roles

| May 2, 2013 | 3 Comments

Every person who starts his own business has, at some point, had the realization that he either cannot or should not be running his business forever. Similarly, as a business grows, the strain and stress of running a burgeoning company introduces the need for employees to step up and become the company’s next leaders. Unless […]

Continue Reading

Finding Small Ways to Solve Big Problems – How Leaders Can Get Unstuck

Finding Small Ways to Solve Big Problems – How Leaders Can Get Unstuck

| April 29, 2013 | 3 Comments

Whether you’re working at a startup, a mid-sized company, or an enterprise organization, leaders at all levels typically find themselves stuck at one point or another. I’ve interacted with my fair share of founders and executives across industries, and they all encounter the following: a looming, lingering doubt that keeps their organizations from being great. […]

Continue Reading

Lunch: The Most Important Hour of the Day

Lunch: The Most Important Hour of the Day

| April 28, 2013 | 2 Comments

We’ve all seen it happen: People get trapped in the web of monotonous, boring, unhealthy lunches at work. They don’t leave enough time to prepare something healthy at home. Sometimes, they opt for a bag of chips and a can of soda right out of the break room vending machines. Other times, they splurge on […]

Continue Reading

Keeping Quality Real and Costs Low

Keeping Quality Real and Costs Low

| April 27, 2013 | 3 Comments

Depending on your point of view, your company’s internal costs can be a minor nuisance or the bane of your existence. It’s a real balancing act to figure out just how to maintain a high level of service that’s also financially sustainable. Luckily, there are a number of ways to cut costs while maintaining the […]

Continue Reading

How to Build a High-Quality Brand with an Affordable Product

How to Build a High-Quality Brand with an Affordable Product

| April 26, 2013 | 8 Comments

Providing a product at the lowest price point in your market sounds like a sure way to attract customers and gain an edge on your competition — but it’s not always that easy. The problem is that the brands with this strategy are rarely considered high-quality; therefore, customers have no loyalty and no reason to […]

Continue Reading

Will It Walk? Determining Whether Your Business Idea Has Legs

Will It Walk? Determining Whether Your Business Idea Has Legs

| April 25, 2013 | 3 Comments

Every problem is an opportunity because a good business idea can lie in the solution. Most successful businesses begin with someone merely solving a problem. Chances are if you’re experiencing difficulties with something, then others are, too. If you solve that problem for yourself, you can probably make things easier for everyone — and it […]

Continue Reading