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3 Reasons to Create a Parallel Brand

3 Reasons to Create a Parallel Brand

| October 1, 2013 | 1 Comment

Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast becoming a necessary reality.  A parallel brand operates on a dual track. It’s the sweet spot where a founder, CEO, or small […]

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5 Human Commonalities and Why Company Decision Makers Should Remember Them

5 Human Commonalities and Why Company Decision Makers Should Remember Them

| September 10, 2013 | 4 Comments

During the past 31 years, I have traveled to 134 different countries. Of all the countries I’ve visited, I’ve lived and worked for six months or more in 23 of them. I have been fortunate enough to live with people from different ethnic groups, socioeconomic strata, and educational backgrounds. They all had varying religious beliefs, […]

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You Need to Identify a Potential Employer’s Pain Point

You Need to Identify a Potential Employer’s Pain Point

| September 8, 2013 | 0 Comments

Organizations hire new employees because they have to satisfy essential demands. They need something they currently don’t have. You are the potential solution to their problem. As you explore job opportunities and snag interviews, don’t overlook the advantages you can gain from getting a solid grasp on a company’s pain points. The more you understand […]

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Host a Conference, No Matter Your Budget or Size

Host a Conference, No Matter Your Budget or Size

| August 25, 2013 | 0 Comments

Venue. Speakers. Catering. Drink tickets. Hosting a conference comes with a price, and many business leaders make the mistake of thinking their companies are too small or too new to benefit from hosting an industry event. However, a conference can provide value for companies of all sizes and in all stages. Customers will have the […]

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‘Managing Up’ in a Virtual Work Environment

‘Managing Up’ in a Virtual Work Environment

| August 21, 2013 | 2 Comments

How do you establish a good, solid relationship with your co-workers and, most importantly, your boss? Sucking up isn’t the answer. But “managing up” is. It’s a term that’s often confused with the former, and some people define it as simply climbing the corporate ladder. In reality, though, it’s the act of going beyond expectations […]

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5 Tactics to Position Your Company as an Industry Leader

5 Tactics to Position Your Company as an Industry Leader

| August 20, 2013 | 2 Comments

A brand is more than a logo or a tagline; it’s a collection of company values, product design, customer experience, and all sorts of intangible elements that other brands try to distill and repackage. An industry-leading brand is much more; it’s a constant source of knowledge and expertise that drives the industry forward as a […]

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5 Ways to Deal with FoMO or the Fear of Missing Out

5 Ways to Deal with FoMO or the Fear of Missing Out

| August 20, 2013 | 4 Comments

FoMO is the dread people feel when they’re afraid of missing a social event, an important conversation among friends, or news. A recent study shows it most significantly affects the under-30 crowd, so it’s a perfect topic to discuss here. From apps that notify you if you’re about to miss an event to rebate services […]

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Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

| August 18, 2013 | 5 Comments

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell […]

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Startup Weekend Isn’t Just for Entrepreneurs

Startup Weekend Isn’t Just for Entrepreneurs

| August 8, 2013 | 8 Comments

Startup Weekend is the best 54 hours of my year. I’ve helped organize Startup Weekend Columbia for the last two years, and with this year’s event happening in just two short months (September 13th through the 15th), I started to ponder why some people are intimidated by the thought of attending. I hear things like, […]

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Conferences to Expand Entrepreneurs’ Minds and Businesses

Conferences to Expand Entrepreneurs’ Minds and Businesses

| July 29, 2013 | 7 Comments

Whether you’re a veteran or a budding entrepreneur, it’s important to interact with other leaders. It’s easy to make excuses for not investing the time or resources to attend conferences. We get caught up in running our businesses, but a good conference gives us a chance to think strategically about the direction we’re heading. There […]

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