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How to Be an Approachable Genius

How to Be an Approachable Genius

| November 1, 2013 | 2 Comments

Once, as a twentysomething, newly minted U.S. Marine Corps officer, I was asked by my commanding officer to fill in at a big staff meeting. I was eager to impress this room full of experienced, confident warriors. After all, this would be their first impression of me. I had to make it good. I was […]

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How to Maximize Conference Season (and Not Go Crazy)

How to Maximize Conference Season (and Not Go Crazy)

| October 17, 2013 | 1 Comment

Conferences are the best, right? They have interesting people, great speakers to learn from, and the potential for numerous business deals. If they’re so great, why do conferences wear us out so much? Why do we so often feel scattered and unfocused? Are they even worth the money? The Two Secrets to a Great Conference […]

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5 Entrepreneurial Lessons from the Medical Field

5 Entrepreneurial Lessons from the Medical Field

| October 12, 2013 | 0 Comments

There’s usually a type of background that comes to mind when you picture an entrepreneur — one that involves an MBA or, at the very least, a few management classes. Well, my crash course in entrepreneurship stems far from the business school and instead is rooted in eight years working in nuclear medicine. I can […]

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3 Reasons to Create a Parallel Brand

3 Reasons to Create a Parallel Brand

| October 1, 2013 | 1 Comment

Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast becoming a necessary reality.  A parallel brand operates on a dual track. It’s the sweet spot where a founder, CEO, or small […]

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5 Human Commonalities and Why Company Decision Makers Should Remember Them

5 Human Commonalities and Why Company Decision Makers Should Remember Them

| September 10, 2013 | 4 Comments

During the past 31 years, I have traveled to 134 different countries. Of all the countries I’ve visited, I’ve lived and worked for six months or more in 23 of them. I have been fortunate enough to live with people from different ethnic groups, socioeconomic strata, and educational backgrounds. They all had varying religious beliefs, […]

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You Need to Identify a Potential Employer’s Pain Point

You Need to Identify a Potential Employer’s Pain Point

| September 8, 2013 | 0 Comments

Organizations hire new employees because they have to satisfy essential demands. They need something they currently don’t have. You are the potential solution to their problem. As you explore job opportunities and snag interviews, don’t overlook the advantages you can gain from getting a solid grasp on a company’s pain points. The more you understand […]

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Host a Conference, No Matter Your Budget or Size

Host a Conference, No Matter Your Budget or Size

| August 25, 2013 | 0 Comments

Venue. Speakers. Catering. Drink tickets. Hosting a conference comes with a price, and many business leaders make the mistake of thinking their companies are too small or too new to benefit from hosting an industry event. However, a conference can provide value for companies of all sizes and in all stages. Customers will have the […]

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‘Managing Up’ in a Virtual Work Environment

‘Managing Up’ in a Virtual Work Environment

| August 21, 2013 | 2 Comments

How do you establish a good, solid relationship with your co-workers and, most importantly, your boss? Sucking up isn’t the answer. But “managing up” is. It’s a term that’s often confused with the former, and some people define it as simply climbing the corporate ladder. In reality, though, it’s the act of going beyond expectations […]

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5 Tactics to Position Your Company as an Industry Leader

5 Tactics to Position Your Company as an Industry Leader

| August 20, 2013 | 2 Comments

A brand is more than a logo or a tagline; it’s a collection of company values, product design, customer experience, and all sorts of intangible elements that other brands try to distill and repackage. An industry-leading brand is much more; it’s a constant source of knowledge and expertise that drives the industry forward as a […]

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5 Ways to Deal with FoMO or the Fear of Missing Out

5 Ways to Deal with FoMO or the Fear of Missing Out

| August 20, 2013 | 4 Comments

FoMO is the dread people feel when they’re afraid of missing a social event, an important conversation among friends, or news. A recent study shows it most significantly affects the under-30 crowd, so it’s a perfect topic to discuss here. From apps that notify you if you’re about to miss an event to rebate services […]

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