Under30CEO » Entrepreneurship http://under30ceo.com Fri, 01 Aug 2014 13:00:45 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Under30CEO interviews successful young entrepreneurs to hear about their story and journey while starting their company. These young founders have over a million dollars a year in revenues and have been through many ups and downs to get there. These stories are meant to inspire, educate and motivate more young people to take a leap and do what they are passionate about. Under30CEO clean Under30CEO jared@under30ceo.com jared@under30ceo.com (Under30CEO) Under30CEO Interviews with Young Entrepreneurs on Starting Businesses entrepreneur, business, interview, young entrepreneur, business advice, startup advice, founder interview, ceo Under30CEO http://under30ceo.com/wp-content/uploads/2013/09/u30logo300x250.png http://under30ceo.com/category/entrepreneurship-2/ André Around the World: Together We Reach Higher http://under30ceo.com/andre-around-world-together-reach-higher/?utm_source=rss&utm_medium=rss&utm_campaign=andre-around-world-together-reach-higher http://under30ceo.com/andre-around-world-together-reach-higher/#comments Fri, 01 Aug 2014 13:00:45 +0000 Under30CEO http://under30ceo.com/?p=40313 In Nepal, I had the opportunity to interview fantastic people. Today, I confess I was little bit anxious about interviewing Shailee. I had already read a lot about her, we had already had the opportunity to talk a few days before our interview and I knew she was a really inspiring woman. The interview lasted […]

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In Nepal, I had the opportunity to interview fantastic people.

Today, I confess I was little bit anxious about interviewing Shailee. I had already read a lot about her, we had already had the opportunity to talk a few days before our interview and I knew she was a really inspiring woman. The interview lasted practically twice as long as usual but I was really curious and Shailee’s communication skills are incredible, so there’s was no other way of doing it : )

She is a confident woman, with willpower from another world. This is not a ‘business’ story… it’s about will and a lifestyle.

A BOLD lifestyle.

I present you Shailee Basnet.

andreleonardotour

Name: Shailee Basnet

Age: 31

Favourite quote: Nothing is impossible, nothing is surreal and nothing is too ambitious as long as the small steps continue… and they have to continue forever.

Born and raised in Kathmandu, she says she had a “quite normal and very happy” childhood. “When I remember my childhood, I remember I was very happy. I was a really happy child! I remember perfectly being 6/7 years old, looking myself in the mirror and thinking “I’m a human being and I can do anything I want!”. Always very energetic and a good student, her parents were a great model in her life. “My mother was a very independent and brave woman, which isn’t very common in Nepal, especially at that time and my father was a businessman. Since a very early age, my parents would listen to my opinion and my brother’s opinion in decision making process and they understood us. Since an early age I remember them being like that”.

She was a good student, finished 10th grade and went to university in Catmandu, where she did high school in “Management and Informatics”. However, before finishing her course she ”got bored just by thinking she would end up working in some bank or simply programming in a computer all her life”, so when she finished her course she had very clear in her head that she wanted a “more active life”. During the course she had to write, and she thought “why not journalism? It’s a chance to travel, being active and in spite of not having any formation in that area, she felt confident doing that task.”

She went for it and wrote an article.

She sent it as an “example” of what she could do for one of the biggest magazines in Nepal. The end result? The article was immediately published. Shailee’s parents were very happy, “I remember that on the day the article was published, my father wasn’t in the country at the time and he talked to me, very happy, asking me to save him a copy… I remember thinking, ‘this is funny… he thinks it’s a once in a lifetime thing?… Dad, you’re going to see a lot of this, this is only the beginning!’”. And it really was… they gave her a column in the newspaper and some months afterwards they gave her a studying scholarship for a year, journalism in India.

Shailee always wanted to leave Nepal and experiment being “independent” as she says. She went to India and here, remembers something that had a deep impact on her, “learning how to cook”. Until she went to college, she had never been interested in cooking, she knew how to cook the essential, but nothing more. In India, she cooked practically every day and the food tasted incredibly good for her, until this thought hit her: “Knowing how to cook is usually seen as ‘women’s task’ and middle/high class women in Nepal are proud of not knowing how to cook because it’s a thing for lower classes… but… while I was in college I realized cooking is truly extremely enabling! I didn’t depend on anyone to live and eat something I liked! From that moment on I tell everybody, especially men who think they are ‘macho men’ and that tell me proudly that ‘it’s not our job to cook’, that ‘you guys say that but the truth is you depend sooooooooooooo much on us…!”.

She finished her studies in India, came back but she felt like she needed something different… she was confused… journalism also wasn’t exactly what she wanted but until she made a decision, she kept working for the magazine.

Today, looking back, she notices that she ended up making friendships with the sportspeople she interviewed and making activities with them, while other interviews were ‘just work’. In 2007, on one of the interviews, she had to interview the coordinator of an expedition to Mount Everest. This coordinator was trying to gather a team of women to climb the highest mountain in the planet, which is about 8848m high!

“I finished the interview, came back home and… I couldn’t sleep… I didn’t stop thinking this was my opportunity, this is what I’ve been expecting. I can’t let it escape, it’s a once in a lifetime opportunity”.

In the following day, she called the coordinator and said she “had an interested friend but she had some questions” and she asked how the selection was made. The answer was the best one Shailee could hear “there’s a training period that lasts about 1 month and if you pass the training you become a member of the team”. With this answer Shailee immediately made her decision, “there were no doubts, I was going to try it. For a period of time I was going to travel, meet new people and experience a real mountain. Even if I ended up not liking mountaineering, the colleagues or the experience itself, I can always go back and say I’m not going! No one would force me”.

She also confesses that, at the time, she “had two main worries: The first one is that she had started working at the magazine recently and it would be a problem to give her a license. The second one, and I remember well the feeling at the time, it was something like… how will I climb Mount Everest? I was never physically active, I know nothing about mountains…zero experience… nothing!”

She didn’t let these worries get to her and tried to solve them.

About her job, after many suspension points, she gained courage and told magazine director about this topic, telling him she needed a ‘license for a month for the training’. The license was accepted and the magazine gave her full support in her adventure.

She left for the training with a feeling that “simply couldn’t let this opportunity slip, this is my opportunity!”.

Here she tells, “it was the toughest thing I had done in my life, I was always the last one in everything… the slowest runner, the slowest climber… slowest everything! But I loved the experience and I never stopped doing anything. In spite of being the last one, I went every time!” When I ask her if she ever thought about giving up, she quickly says “never!” remembering immediately an episode that had a deep impact on her and motivated to embrace this project:

“I was really afraid of heights… I couldn’t jump from the shortest wall, in fact it’s difficult for me. In the first day, we climbed a few rocks, it was the easiest and most basic stage of all and it was the most humiliating and embarrassing day of my life because I couldn’t complete the stage due to my ‘fears’. Everybody had already finished and I refused to give up but also I wasn’t being able to go on. They convinced me to come down telling me it was lunch time, I was going to relax and afterwards I could come back and complete it. So it was… while I was making my way to lunch all I could think of was ‘what will the rest of the team say’. As soon as I reached there, all the team placed itself around me and started to motivate me and giving me advice about how to get better. They were ‘such friends’ that I almost started crying… from this moment on I knew I had to stay on the expedition and that I would stay with them for the rest of my life! They were the most inspiring and encouraging people I had met in my whole life!”

She completed the training, was accepted and came back, with the rest of the team for Nepal’s capital, Catmandu. Here, they started more specific trainings, gathering money and of course, Shailee kept her work as a journalist. She tells it was very complicated to find financing, mainly because all of them came from different ethnicities, ‘non-rich’ families and were all very young, so it was complicated for sponsors to believe they were really going to do it… “I think it was more difficult than actually climbing Mount Everest” says Shailee with a smile. But, with a lot of fighting and sacrifice they got the resources they needed and on April 17th, 2008 they finally came out of Catmandu heading for Mount Everest.

While they were climbing, she confesses there was great apprehension concerning the whole team because none of them had ever climbed Everest.  They had great responsibilities and expectations ‘on their shoulders’.  After all, it was ‘only’ the highest mountain in the world… a great challenge at least!

She tells it took them 8 days to reach the “first ‘base’ because they simply couldn’t stay in other bases they found along the way”. I ask her why and she tells me “there many parallel conversations, a lot of background noise and many people who didn’t believe in us… the answer was being always together and stay away from all of that… even if that meant bigger physical exhaustion, just like it was”. They rested for a few days and carried on. Shailee felt sick at one of the stages of the course, she rested and ‘caught’ the tem some days later. All of this until the day of going for the “Summit” came.

NOTE: The summit is the highest part of the mountain, which means the “final effort” of the climbing. 

The team was split in 2 groups, Shailee was on the first one, the second group would come some days later. Shailee’s team left for the Summit and, after been walking for a few time, one of the guides that was with the team ripped his clothes on a rock. Shailee and the guide were the last members of the group; everyone else had advanced on. They didn’t have a radio and Shailee knew what this meant… “Normally when you leave the last base for the ‘summit’, you either go to the top and come back, or if something wrong happens, you go back to the base and for a matter of fatigue or resources you don’t try again… and as you know, there are many who don’t even come back…”

It was already after 1 a.m., they talked for some minutes about what they should do but the decision was made. Shailee said “it was difficult because there was my opportunity of actually climbing the Everest and now she knew there was no solution other than helping the guide and coming back”.  So they turned around and started coming back to the base. She remembers “it was the coldest, longest and darkest night of my life… when we came back we found a Swiss climber who collapsed. His guide was trying to revive him and he decided to call help, while this was happening, me and my guide accompanied the last moments of the climber who ended up passing away”.

I’ll simply keep quoting Shailee… “all of a sudden it was 2:30 A.M., I was almost at the top of the highest mountain in the world, the clouds were below me… and I had a corpse by my side. I remember being somehow confused about how it was simultaneously beautiful and terrifying. It was a moment of  inner strength and  emotion at the same time”.  I asked if she was scared or thought about giving up at the time. She quickly says “No! I wasn’t afraid because I was mentally prepared. The physical preparation is important but the mental one is crucial and luckily we were very well prepared at that level. I was ready for what was happening and what I was going through. I knew how to react”.

She came back to the base and was so angry about not making it to the top that she couldn’t sleep.  In the morning she decided to talk to the team leader by radio, explained the situation, and insisted she try again. After much insistence, the leader said he was going back to the base to see her true, and if she was fine, she could try again… so it was… the leader came back, evaluated her and gave Shailee the green light to try again!

The whole 1st group had already gone to the top and was now starting to come back to the base where Shailee was and the 2nd group was starting the climb to the summit, so Shailee joined them.

I ask her how she felt in the 24th of May 2008 when she reached the top. There was silence in the room we were. Shailee looked to the ceiling for 5 seconds and sighed, saying “I remember stopping some meters before reaching the top, looking at the footprints I left in the snow and… I had the biggest smile on my face at that time! My first thought was ‘I’m officially the craziest person in the world!’… a year ago I had nothing to do with mountains and I decided to climb Mount Everest and here I am about to make it!”.

Shailee describes the view at the top as just incredible “…it’s calm, it’s sublime, it’s very spiritual… it’s simply beautiful… we see an ocean made of clouds with other mountains’ peaks showing as if they were icebergs… you can almost see Earth’s curvature… we really feel we’re on the top of the world… nature is the true ‘boss’, we’re just passing by… if there’s a God, that’s his address.  You know what? I also remember feeling there was nothing above me in this planet, only the sky, the sun and my own dream!”.

And the truth is the dream was just beginning…

As soon as everyone got back and reunited in the base, she remembers the feeling this 100% women group was living, it was “WE ARE POWERFUL!!!”. “At that moment we were a trust and strength source simply unshakeable and unstoppable”. She still tells me that normally at an expedition, even if it’s only one person making it to the top, the expedition is considered a success. In Shailee and her team’s case, everybody made it. EVERYBODY! For all of this, in the return to Catmandu they were all received as national heroes in the airport, “we felt like someone who was returning from a battlefield and won… with the difference that we didn’t have any enemies to kill!”

In the following months they started visiting schools and sharing their experience with the community, showing them it “was possible” and above all, showing them they were the living example of someone who came from poor families, many of them with serious family issues and ‘complicated’ youths, and in spite of everything, they did it. “If you have a great goal, if you have a dream, you can chase it!”, this was the key message that Shailee and her colleagues shared in the places they went.

Loved by the audience and receiving great feedback by young people, Shailee and the other colleagues had become very close, remembering all these incredible moments they had lived every time they were together, during many months… until… “a moment came in which we couldn’t carry on this way. We had to move on with our lives. In the 1st of January 2009 we felt and decided we wanted to make the following years as special as 2008. 7 of us (they were 10 in the beginning), decided to do the 7 summits (the 7 highest mountains in each continent) and turn this project into a platform that will give voice and bring change to Nepal, especially in education, women’s rights and environment”.

That’s what we’ve been doing… besides going all over Nepal inspiring others.  They also created a mountaineering guide company as a way of helping to finance their project. All of this besides in addition to training and preparing to climb the next mountain and trying to find partners for the project.

As of today, they already climbed 5: Mount Everest (Asia), Mount Kosciuszko (Australia), Mount Kilimanjaro (Africa), Mount Elbrus (Europe) and Mount Aconcagua (South America). There are missing 2: Mount McKinley (North America) and Mount Vinson (Antarctica). If they make it, they’ll be the first team of women doing it.

Before we finish I ask Shailee what she learned from all of this. The answer was quick: “I learned that we must trust in ourselves. We must also work in teams. The power of synergy between people focused on the same gold, in spite of their differences, is incredible… I also realized with all of this that human life is extremely fragile. This that makes us breathe and that makes the air enter and then leave our lounges is all that keeps us here. Just that. The moment we can’t make it, the moment our body can’t breathe anymore… it’s the end of our existence as human beings. We really have to enjoy it while we’re here.”

I really wanted you all to see the enthusiasm Shailee passes through her words but above all the sparkle in her eyes while she speaks not only about her story but also about how she’s changing Nepal’s mentality. I’m really proud of having had the chance to meet Shailee and her 7 colleagues.

I say it once again, “difficult and impossible are different things”. Impossible in 99% of the cases is a question of opinion and perspective. We only can’t do what we don’t want and these women are an example of that exactly.

P.S. “Together we reach higher” is this women team’s slogan.

André Leonardo. Follow him at: www.andreleonardotour.com

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The Most Important Lesson I Learned While Traveling in Peru: Find Yourself http://under30ceo.com/important-lesson-learned-traveling-peru-find/?utm_source=rss&utm_medium=rss&utm_campaign=important-lesson-learned-traveling-peru-find http://under30ceo.com/important-lesson-learned-traveling-peru-find/#comments Thu, 31 Jul 2014 13:00:45 +0000 Under30CEO http://under30ceo.com/?p=40395   The most exhilarating realization happens when you accept your role in the world. Recently, on an Under30Experiences adventure in Peru, a theme emerged to help me understand myself better: In order to carry yourself with self-confidence in travel, your personal life, or your career, one needs to tackle a daunting task that makes many […]

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 Under30Experiences Peru

The most exhilarating realization happens when you accept your role in the world. Recently, on an Under30Experiences adventure in Peru, a theme emerged to help me understand myself better:

In order to carry yourself with self-confidence in travel, your personal life, or your career, one needs to tackle a daunting task that makes many people squirm: self-reflection.

To truly understand yourself takes effort through your own understanding, flexibility, and discipline. Sure, those last two points counter each other, but the process of becoming true to your inner self takes a lot of adjusting as well as the commitment to remain loyal to your core principals.

Under30Experiences’ innovative style allows like-minded professionals to create memories together and then walk away with a better understanding of the world as well as their inner selves. Let me explain this company’s approach as well as the three step process that you can use to identify your own role in the world.

The Under30Experience

Our group of fifteen travelers created an atmosphere that will be hard to replace in our routine lives. The Under30Experiences team has a phrase, “We’re not a travel company. We’re an experience company.”  Their itinerary included Peru’s star attraction, Machu Picchu, and a cultural immersion experience at Parque de la Papa. All of the other times outside those two experiences were left TBD (to be determined).

Unlike most travel companies, our group leaders didn’t control the experience with a detailed itinerary outlining each hour’s activity. They instead encouraged each attendee to build their own experience. This forced the travelers to branch away from the crowd, and form separate groups seeking their own adventures. At the end of each day, the entire group reconvened to share our different stories at organized dinners or on the transportation legs of our trip. No judgment occurred about the other members’ experiences; we took pride in our own excursions and were thrilled to see that the other group members found awesome experiences that suited their styles.

The group leaders expected people to have the self-confidence and to be assertive to enjoy themselves rather than hold each attendee’s hand on an international vacation.

To obtain this self-confidence, internal missions need to occur to understand your own wants and desires. Otherwise, how would you know what kind of adventure you’re seeking? We then needed to follow our instincts, utilize resources, and create the experiences that we wanted.

While part of this tour group, a side expedition into my mind occurred. In order to identify my role in the world, a three step process emerged. To help you achieve your own breakthrough, here is that process.

Discover Yourself

International travel allows people to escape their comfort zones and see how their own neighborhoods differ from people across the globe. This humbling reflection occurred for many members of our group while traveling to the simple areas of Peru. We noticed how cultures survive, thrive, and smile just like us even when their communities seem so desolate.

The responsibilities of life consume so many day after day and it takes conscious effort to become conscious. Setting aside time to think and reflect allows us to identify what makes us unique.

Our inner monologues (only understood by the individual) need time to think and sometimes traveling over 4,000 miles to remove yourself from your routine is the only way to discover your mind.

It was an honor and privilege to have deep conversations with some of these people and notice their growth throughout the brief six days on our trip.

Be Yourself

Once a person really understands their role in the world, a weight is lifted from their shoulders. The pressures of keeping up with social norms drift away and you find pleasure in exploring your unique journey. For example: on our trip, this meant either going on a shopping excursion or taking a guided tour to learn about some ruins. You discover what you enjoy most and shape your own trip.

It is imperative to be yourself while respecting other people for being themselves. A conscious effort to accept other people’s opinions and styles paves way to a harmonious peace in your own inner monologue which seeps out to your external relationships.

The Under30Experiences team made welcoming and farewell remarks as well as keeping our group on schedule for our transportation. What stood out was the lack of forced bonding. No team-building exercises to ensure that everyone gets to know each other through an artificial setting. They allowed the group dynamics to form naturally which is the best way to let friendships develop.

This group had people with different styles. Dorks were proudly dorks, artistic souls found ways to express their creativity, and everyone sought out their own adventures. The social pressures to conform were not apparent in this group which allowed each person to be more comfortable and true to their inner selves.

Fine-Tune

As Dan Gilbert, the scientist who gave the TED Talk titled, The Psychology of Your Future Self, said, “Human beings are works in progress that mistakenly think they’re finished.”

While discovering what brings you inner peace, it is important to remember that you’ll grow with every new memory and experience. New skills develop and your overall personality morphs into a new being daily.

Improve every day to better your future self and accept that you can’t do anything about the past but accept that it happened. Understand that people come with their own identities and you don’t need to agree with who they are, but accept that they have a different history that shaped them. You can only control you!

Self-reflection causes people to squirm because it forces people to face their weaknesses. Most people initially focus on areas that need improvement, disregarding their individual strengths. With conscious effort and frequent practice, self-reflection allows you to accept the whole. While it may seem daunting at first, one only needs to look at the happy faces of the Tibetan monks to understand the long-term benefits of this endeavor.

Enjoy the Experience

Everyone on this Peruvian trip had their own personalities, quirks, and intentions for embarking on an international flight to South America. Each person took away from the trip what they intended while respecting the other members for creating their own memories.

Self-reflection is an ongoing process that takes effort as well as the flexibility to adapt. Through this process, you’ll notice your self-confidence’s improvement because you’re being true to yourself. Self-confidence is a luxury that many seek but few experience. Once achieved, your mind and body act in true harmony because you’re living the life that you intend.

If travel forces you to self-reflect, then travel more. If you need to sit alone with your own thoughts in meditation, then go meditate. As Winston Churchill expressed, “We are still masters of our fate. We are still captains of our souls.”

You have unique characteristics and it’s your obligation to find out when, where, and how you express your strengths to the world. Through understanding yourself, you answer your own inner monologue when it asks, “Why?”

What is the most important lesson you have learned while traveling?

Daniel C. Andrews is the Founder of Well-Rounded Success and the Chapter President of YoungPro Elite – Denver. He enjoys advancing his professional career, as well as his personal development, by representing his personal mission statement: Strive to Positively Influence. To learn more about Dan, please visit www.danielcandrews.com.

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6 Reasons Why Surrounding Yourself Around Better People Will Increase Your Success Rate in Business http://under30ceo.com/6-reasons-surrounding-around-better-people-will-increase-success-rate-business/?utm_source=rss&utm_medium=rss&utm_campaign=6-reasons-surrounding-around-better-people-will-increase-success-rate-business http://under30ceo.com/6-reasons-surrounding-around-better-people-will-increase-success-rate-business/#comments Wed, 30 Jul 2014 13:00:56 +0000 Under30CEO http://under30ceo.com/?p=40258 I’m constantly reading books, listening to audiotapes, and always on a search for more knowledge. I never truly understood what Jim Rohn meant when he said, “You are the average of the five people you spend the most time with” until today. Now whether you are incredibly successful in your business reaching for the next […]

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surround yourself

I’m constantly reading books, listening to audiotapes, and always on a search for more knowledge. I never truly understood what Jim Rohn meant when he said, “You are the average of the five people you spend the most time with” until today. Now whether you are incredibly successful in your business reaching for the next level or you are just starting out in any business endeavor; this is absolutely true & will help you reach new heights.

Of course anyone can grow up with nothing with absolutely zero connections and make a name for themselves just as well as someone born with a “privileged” lifestyle with all of the connections can make a name for themselves.

So if anyone can be successful, no matter what their peer group is, then what’s the point of this article? Why do most of the bigger motivational speakers and coaches continue to regurgitate this quote?

It comes down to one simple principle: to believe in your own power & abilities to be successful. You are unique. Every single one of you have something unique to offer the world that no one else can.

This was one of the biggest things that I had to figure out because let’s be honest, you can surround yourself around wealthy & successful people all you want but that’s not going to make you successful. You can go to all of the parties, attend all of the same seminars, and listen to the same speakers – but that’s not going to make you go anywhere.

The people that you surround yourself around should inspire you but they can’t motivate you to follow in their footsteps. The difference between motivation and inspiration is that anyone can become inspired from what someone says or does but no one can motivate you to pick up the phone to make that sales call except you. You are the only person that can motivate yourself.

The question then lies, why should we surround ourselves around better people? Here are 6 reasons why surrounding yourself around better people will increase your success rate in business.

Support

I’m not talking about support in your business where you can pick up the phone and ask any question you want to; that would be what a business coach is for. I’m talking about being able to be open and honest through a human connection. I can’t tell you how many people said “I wish there was something that I could say” when I was building my business.

Most people would say “I wish I understood what you were going through but I never even see you anymore because you are so wrapped up in your business…” and that wouldn’t help in the slightest. Not only was I confused about how to handle a situation emotionally but I couldn’t find someone that wouldn’t guilt trip me the whole time.

Other business owners that are bringing in 6 or 7-figures would understand the strain it takes on relationships, especially when starting out. The other thing they understand is the thought process of what’s going on. You can’t expect someone to understand why you’re spending $5,000 on a self-development or business course except people that have already been in your shoes. They see it as an investment where as others will see it as an expense.

This support system will get you through the toughest times you’ll go through because they’ve been there before and they’ll also celebrate with you when you achieve all that you set out to achieve – then they’ll ask you what you’ll be doing next.

Growth Potential

This was one of the biggest transitions that I had to go through. The reason why you aren’t a millionaire or a billionaire at this very minute is because you have to transform into the kind of person that becomes a millionaire or billionaire. You don’t get that way by gossiping about something one of your friends did at a party. You get that way by continuous growth through the information that is presented to you and what you do with that information.

I can’t tell you how many times I have attended a BBQ at one of my friend’s houses and they are excited to see me because they just read a book that I could benefit from. They run and grab the book just so they don’t forget.

Let’s stop right there for a minute. How many times have you told a friend that you have something you want them to read but then forgot to give it to them? This is one of the biggest things that I learned is that successful people have a laser focus. My friend couldn’t move forward until that task was complete.

Other than just books, just listening to the stories that they tell about how they overcame different situations are worth its weight in gold alone.

If you listen close enough, what may be a story about their life could end up being the nugget of gold that you needed to make 10 extra business deals the next week.

Feedback

Friends are there to tell you when you have done or are about to do something that you’ll regret. Feedback goes hand in hand with support but they are different in their own sense. I have found that entrepreneurs that I look up to are always telling their friends what their next idea is. They want to get feedback whether they think it’s okay and they truly want to hear their feedback.

The reason they are asking is because they are just collecting data about their next adventure. If people always listen to everyone around them, most of the things they have in their life wouldn’t have been created. If everyone thought they were crazy to do something, they might do it simply to prove them wrong.

You can’t ask for the opinions of others that haven’t been where you are because they can’t form an educated opinion but someone that has already been there can provide insights that you haven’t even thought about yet.

Networking Possibilities

I’m not talking about the people that invite you to parties that you are supposed to just show up to so they can present to you a multi-level marketing opportunity. I’m talking about the business people that know where you are in your business & your life and can be the bridge to connect you to the people you want to meet.

This isn’t always guaranteed but your friends have other friends, correct? I have gained more leads through mutual friends and word of mouth through attending a pool party than I have through cold calling different businesses. Why is that? Because friends will trust their friends before they trust a stranger – this will automatically get you to become that trusted figure.

Inspiration

I know you have woken up one morning and you just didn’t want to get out of bed. Most people don’t want to go to work but they are obligated to go because they want their paycheck to have the full 40+ hours. As entrepreneurs, we don’t have anyone to answer to except ourselves. If you have employees, then they may hold you accountable to reach higher because they want to continue to get paid.

Surrounding yourself around better people will inspire you to want to do more, to wake up early & stay up late to change the world, or to simply cause you to make a difference in the lives of others. If you don’t change the world through your business, who is going to?

Lasting Relationships

The last reason why you should surround yourself around better people is because you can’t do this alone. Life is an interesting journey that is filled with triumphs & despair. One of the biggest lessons I had to learn as an entrepreneur is that I couldn’t build my business alone and this holds true for everything in life. You want people that will celebrate with you and you also want people that have seen failure because they’ll be able to tell you that there’s a lesson to learn in every failure. Trust me, the last thing you need while you’re wallowing over a failure is someone telling you that you should just give up.

“If it was really meant to be, it wouldn’t be this hard.”

The truth is achieving success & keeping it is going to be work. Don’t make it worse by surrounding yourself around people that will try to belittle your ambitions.  There’s nothing worse than dealing with people that are always knocking you down & eventually, you’d end up giving up always listening to why you won’t achieve your goals.

Surround yourself around those that will lift you up, inspire you to become more, and understand what you’re going through. Those will be the people that will change your life and will continue to strive to be better than they were today along side with you.

My challenge for you is to find those people that you’ve always looked up to or that are already successful in your industry. By surrounding yourself with them, notice how they influence your life & business. I bet you’ll be surprised!

Andrew Carlson is a public speaker & an executive coach to restauranteurs and small business owners in LA. He provides clarity, direction, and results by helping them implement the systems necessary to succeed. 

Image Credit: http://31.media.tumblr.com/

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How I Stopped Mismanaging My Finances and How You Can Too http://under30ceo.com/how-i-stopped-mismanaging-my-finances-and-how-you-can-too/?utm_source=rss&utm_medium=rss&utm_campaign=how-i-stopped-mismanaging-my-finances-and-how-you-can-too http://under30ceo.com/how-i-stopped-mismanaging-my-finances-and-how-you-can-too/#comments Tue, 29 Jul 2014 13:00:14 +0000 Matt Wilson http://under30ceo.com/?p=40412 Hey Under30CEO, Two weeks ago I sent an email talked about some honest truths about looking at your financial picture…. and guess what happened? It was the lowest response rate to an email I’ve had in months. Why?  Not because you all have it all under control… No– it’s because of what everyone told me who […]

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financial mismanagement

Hey Under30CEO,

Two weeks ago I sent an email talked about some honest truths about looking at your financial picture…. and guess what happened?

It was the lowest response rate to an email I’ve had in months.

Why?  Not because you all have it all under control… No– it’s because of what everyone told me who did respond to the email.  It sucks to look at this stuff.  

About 50 people spilled their guts about having huge mental blocks around money and personal finance including:

  • Fear, stress, and procrastination about looking at your bank account
  • Not knowing where your money goes and fear of sorting through your issues
  • Not liking money and simply not wanting to deal with it

Look– I have a confession to make.  

I was the same way for years, and even still I struggle with it at times.  Quick story:

After my galavant across six countries this spring, it was time to do my expense report for Under30Experiences.  (yes, we have expense reports)

I was absolutely *dreading* calculating how much money I had spent.  I know it sounds douchey to say that, but this is how these issues start.  We’re not allowed to talk about money, and unless we do, we’ll never come clean.

I put off the simple task of reconciling my American Express bill into our accounting system for THREE MONTHS.

Not only was this financially irresponsible, but every time I thought about it, I procrastinated and didn’t want to look at it.  It caused me a huge amount of stress and mental energy.

“Sh*t I really need to look at my AMEX bill,” was probably repeated 200x in my head over those three months.

When I realized this mental block could be causing strain on my relationship with my co-founder, I finally cracked down.  AND, once I calculated it– which took me only twenty minutes, the amount I had been fearing was thousands less than I made it up to be in my head.

All that anxiety, stress, fear, and bullsh*t for nothing.

I don’t want to have these mental blocks anymore and neither should you.

In the Under30CEO insiders program we’ve been working a lot on this stuff (opt-in for free here), but seriously, now is the time in our life that we need to do the work.

As I’ve mentioned before, I used to be WAY worse including:

  • Hundreds in overdraft and late fees
  • Thousands because of my high APR credit card I never could bring myself to investigate
  • Black marks on my credit report b/c I never open my f*cking mail

What I did to solve my problems with money that you can put into action:

  1. Harness the mentalities of wealthy people.  Read: Think and Grow Rich.  It’s a lot like the old expression “dress for the job you want”, but this time you think like the people who have money like you want.
  2. Start examining your deep rooted beliefs about money.  Write down all the stuff about growing up that might have made you the way you are when it comes to finances.  Most of these beliefs are from your parents, not you.
  3. Get your sh*t together when it comes to managing your dollars.  Sign up for mint.com and figure out where your money goes!
  4. Read Ramit Sethi’s book I Will Teach You to Be Rich and his six week program on getting your finances together.
  5. Do some meditations around abundance and attracting wealth.  It sounds hokey, but you are re-programming your subconscious to think and act like someone who is wealthy.  I used Mindvalley’s free Omvana App.

It’s no different from Snoop Dogg saying, “Mind on my money, and my money on my mind”.  If all you think about is getting paper, then it’s going to be imprinted in your subconscious to always be seeking financial opportunity.

Homework: Leave a comment and I’ll respond today.  What tools have you used to manage your finances? and 2) What action steps have helped you or are you taking today?

Matt Wilson is co-founder of Under30CEO and Adventurer in Residence at the travel company Under30Experiences.

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Use This Sneaky Psychological “Hack” To Make More Money With Your Skills http://under30ceo.com/use-sneaky-psychological-hack-make-money-skills/?utm_source=rss&utm_medium=rss&utm_campaign=use-sneaky-psychological-hack-make-money-skills http://under30ceo.com/use-sneaky-psychological-hack-make-money-skills/#comments Mon, 28 Jul 2014 13:00:02 +0000 danieldipiazza http://under30ceo.com/?p=40320 Last night I was hanging out with my best friends at the 3rd Street Promenade in Santa Monica. They’re in town from NY and FL so that we can go see Outkast on Saturday. I’m pumped! One of the coolest parts about that area is getting to watch all the crazy street performers. From grandmas […]

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aerial-third-street-promenade

Last night I was hanging out with my best friends at the 3rd Street Promenade in Santa Monica. They’re in town from NY and FL so that we can go see Outkast on Saturday. I’m pumped!

One of the coolest parts about that area is getting to watch all the crazy street performers. From grandmas in gypsy skirts doing things you’d rather forget, to salsa dancers, country singers and magicians, there’s generally a lot of cool stuff going on down there.

But not all performers are created equal. As I was walking through the plaza, I paid careful attention to various tip jars.

While many of them were bone dry, save a few nickels…others were OVERFLOWING with cash.

In fact, one performer was so compelling that I actually stopped what I was doing, walked SEVERAL BLOCKS to find an ATM, then walked all the way back to give him a $20 tip.

Why? What was so special about this performer?

Here’s a hint: He wasn’t more talented than the others out there.

But he was doing several things that made me want to give him money more than any other performer.

What I learned could help you stand out in the crowd with your business — whether it’s a product or a service.

Curious to know what it was?

Keep reading…

 

“Dayum! Take my money!” (The Tip Jar Effect)

The old adage is true: There really is nothing new under the sun.

If you have a product or service you’re selling, there’s a 99.99% chance somebody has done already exactly what you’re doing — or has at least offered some variation.

The key then, is not to invent something new, but to stand out in a way that makes the prospect or consumer compelled to buy.

How can you create that effect in someone’s brain? Check out this video, then I’ll break down for you exactly how this performer is getting inside his customers’ brains.

 

Step 1: Give your audience something that they can immediately relate to

The first thing you’ll notice is the song he’s playing.

In this case, it’s Latch by Disclosure. This song is a few years old, but it’s been getting a revivial in the last few months through different remixes and TV shows that are popular among the younger market — especially the 19-34 market.

Now, consider the demographic of the Santa Monica 3rd Street Promenade.

The stores are trendy, fashion-forward and hi tech.

Apple, True Religion Jeans, Pinkberry and other popular retailers that specifically intended to serve the younger generation line the street from end to end.

This is the same demographic that would recognize and like the song.

By choosing a song that the crowd is likely to know, he’s guaranteed to get more attention and more tips.

And clearly, it’s working — in just the minute or so that I filmed, you can hear people screaming/cheering, and you’ll even see multiple people tip. Again, this was just in the period of a minute or so.

On the other hand, here’s an example of a country granddad that the crowd clearly couldn’t relate to. Some drunk dude actually walks up and tries to TAKE THE MIC from him. The granddad yells “FUCK YOU” at the end.

Hmm…

Counterintuitive observation: The connection between the listener and the song is what results in the tip. When you hear a song that you like, you begin to feel happy and start thinking about all the good things associated with hearing that song. Your urge to tip the perfomer is a direct result of the positive associations that are already wired your brain and connected to the song. In effect, you’re tipping the song, not the performer.

(This feeling is commonly expressed as, “Hell yeah, that’s my JAM!”)

Using this in your business: Use something that your audience already knows to create a positive association with what you’re already doing and make them feel instantly comfortable with you.

Step 2: Create social proof

I mentioned that this performer had wads and wads of money in his tip jar while other performers had nothing.

But here’s the thing — I didn’t see every single dollar go into the jar. I just saw the end result (a full jar).

When I saw that he already had so many tips, I immediately thought, “Damn, he must be pretty good.”

This of course led me to a more subconsious conclusion — If others saw enough value in him to contribute, I should too.

We do this all the time in our every day lives.

Imagine you’re scrolling though your Facebook newsfeed and see a meme with a few thousand likes — especially one that several of your friends have also liked.

You are MUCH more likely to contribute a “Like” as well.

Others have already validated that the meme is funny and by liking it, you’re agreeing with them, which now means you’re in on the joke. You have now validated yourself as part of their social circle by agreeing with them.

The same effect is happening with the tip jar. The more money that goes into the jar (especially when you actually SEE others go up and stuff money in), the more pressure there is to contribute. Each dollar in the jar was a testimonial to why I should also contribute. It was this feeling that led me to look in my wallet, find no cash and decide to hunt down an ATM.

Conversely, when you look at the other performers with completely empty tip jars, their values in your mind decrease significantly. You might think, “This clearly guy sucks. Look, he’s not making any money.”

Is this fair? No.

Just because someone doesn’t have money in their tip jar, does that mean they suck? No.

But social proof is a very strong psychological cue.

Counterintuitive observation: You don’t have to earn all the proof up front for it to still work. Many people who play live music will “seed” the tip jar with money before they start playing to make it appear that they’ve already received tips. This greatly increases the odds that others will contribute as well.

Using this in your business: One great way to show social proof is to get testimonials praising your work. The more specific, the better. Get a smiling picture and a beaming quote. It will make prospects feel more more comfortable buying if they know people before them have enjoyed your offering.

Step 3: Test, test, test

Most people never think about this, but it’s an important part of idea validation.

You need to TEST your idea to see which approach generates the best results.

In the case of this performer, there are several elements at play that he most likely tested, and possibly optimized to find the best result:

1.) Day and time

It was a warm summer evening — Thursday, about 8pm. The weekend is beginning soon, more people are going out to dinner. Everyone’s in a feel-good mood. Good timing.

2.) Location

He was in the perfect spot — right by the intersection of the indoor mall area and the restaurants. That’s where all the action was. Every other performer was in the more “dead” area of the strip where retail shops were beginning to close up. Everybody was walking right past them in order to make their way to the restaurant area where our hero was racking up the moolah.

3.) Song selection

He didn’t just pick random songs. In fact, he only played about 5-7, and when he got to the end, he just started playing them again. Why? Because he knew what people wanted to hear. I can’t remember everything he played, but they were all hits from Rhianna, to Pharrell, to Robin Thicke.

Every song he played made you go, “Awww yeah!!”

That’s not an accident.

Using this in your business: Test everything.

The words you use.

The location you set up shop.

The colors and variations of your products. Everything.

Make sure you have a control to test against, and don’t test everything at once. You want to be able to see what actually moves the needle.

Figure out what people respond to and optimize that.

Side note: One thing I noticed that none of the performers had was the ability to accept credit/debit card. Why not have an iPad with a Square/Paypal card reader to accept tips? This would be one way of lowering the payment barrier and allowing people to tip, even if they didn’t have cash — which was the case with me.

******

Those are the 3 steps of the Tip Jar Effect. If you can leverage them effectively, you can stand out in a crowded market and make 10x money compared to your competition — even if your product/service is pretty similar.  Before you know it, people will be saying “Dayum! Take my money!”

*******

Make Money With Your Skills. Grab The Startup Series.

I love the Under30CEO community, so I wanted to give you something special as a “thank you” for reading this article — and also give you some useful tools to help you get started on your dream projects TODAY.

Grab my free Startup Series.

It’s a 3-part “mini-course” that will show you how to become more productive with your time, avoid the most common mistakes, and learn to launch a business/project in record time. It’s free, so just enter your email here and I’ll send it right away — completely free :)

Click to get the Startup Series for free

Parts of this post were originally published by Daniel DiPiazza at Rich20Something.com

Image Credit: www.downtownsm.com

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Change the Way You Think About Your Job & Use It To Catapult Your Own Business http://under30ceo.com/change-way-think-job-use-catapult-business/?utm_source=rss&utm_medium=rss&utm_campaign=change-way-think-job-use-catapult-business http://under30ceo.com/change-way-think-job-use-catapult-business/#comments Fri, 25 Jul 2014 13:00:31 +0000 Under30CEO http://under30ceo.com/?p=40255 One of the biggest questions you’ll start asking yourself and those around you when you get the entrepreneurial bug is when do you decide when to quit your job? Most people want to quit right away but never do because they are scared of not having a paycheck every two weeks to fall back on. […]

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entrepreneur

One of the biggest questions you’ll start asking yourself and those around you when you get the entrepreneurial bug is when do you decide when to quit your job? Most people want to quit right away but never do because they are scared of not having a paycheck every two weeks to fall back on. Others will want to quit right away and forget about the bills that begin to pile up quickly.

The thing you have to realize is that there is no right time to actually quit your day job to pursue your passion in life but instead of making the decision to quit or not to quit – why don’t you use it to get your business off the ground?

“I Don’t Have Enough Time” Myth – DEBUNKED

The average mindset that most people have is that they don’t have enough time to juggle a day job plus spend time working on their business. Well let me debunk this right away for you.

  • Full time jobs average 40-hours per week.
  • There are 24 hours in every day.
  • Which equates to 168 hours per week.

This leaves you with a total of 128 hours per week to work on your business. Now let’s say that you sleep an average of 8 hours per day. 128 – 56 = 72 hours to spend on your business.

Even with all of the time you spend at work plus the time you are sleeping, you still have a total of 72 hours to utilize to get your business off the ground. It’s never a matter of not having enough time to achieve the goals you want to achieve; it’s a matter of priorities and wanting to actually see your goals achieved.

How You Can Utilize Your Day Job For Success

There’s a lot of questions that you’ll have to ask yourself before you get started in any business, but what’s the main reason most people start a business anyway? The answer to that question is freedom. Financial freedom to live the life they desire without having to answer to anyone else controlling their schedule. Freedom to spend time with their family, to travel when they want to, and to do the things they’ve always wanted to do.

The secret is that it isn’t going to happen overnight. You won’t wake up and instantly be a successful owner of any business – you’ll wake up being the same person and doing the same thing that you did the night before.

With that in agreement, let’s break down the benefits of sticking it out with your current job before you just jump in the ocean without knowing how to swim. 

1. Finances

The biggest reason people fail in their business isn’t the fact that they don’t have any money but that they didn’t act quickly enough that the money simply ran out. Keeping your day job while pursuing your goals in your business allow you to spend money on important masterminds, business seminars, books, audio programs, and marketing your business.

If you have a business, it’s better to spend $300 per month on Facebook advertising in your local community not only gives you a better chance to be seen by your peers, but also gives you an opportunity to interact with them before they contact you for your services or go into your store.

Another thing to realize is that you will need people on your team to help you out because you can’t do this alone. Hiring a coach will help you figure out exactly what you need to do and will give you the tools necessary to succeed in your business. Whether that’s a one on one coaching situation or joining a group-coaching program – coaches will help you find clarity, provide a sense of direction, & help you simplify your actions to achieve more in less time.

The last reason why keeping your job while building your business is so you can continue to provide for your family (&/or yourself) so you don’t rack up an insane amount of debt. If I would have realized that I wouldn’t make money in my first couple business ventures because I wasn’t in the right mindset or surrounded around the right people, I wouldn’t have quit my day job at the time.

Instead, I continuously charged everything (bills, groceries, outings, etc) to my credit cards that eventually run out. Yes, credit cards aren’t just free money, eventually the balance does hit a ceiling and you are expected to pay it back… Monopoly money doesn’t count either.

Now I was in a worse situation sitting on no way to pay my bills or to eat AND I was going to lose my phone. If I would have kept my phone, I would have been able to slowly pay for marketing materials to get my business out there.

2. Mindset

The next thing that you have to realize is that starting your business requires a different mindset – a completely different mindset. Someone that is good in a managerial position might not be good at running their own business because they are used to doing the right thing instead of experimenting on growing the business they work for.

The same goes for someone in an entry-level position. Just because they are at the bottom of the barrel doesn’t mean that they can’t create and run a multi-million dollar corporation. It all boils down to the mindset and if you aren’t sure you are ready to make the leap – then you know you should do your research and spend some money on courses that will help you get into the right mindset.

There are some very fantastic books out there that will help you during this transition period and your employer will begin to notice the changes in yourself.

3. Time Management

I’ve always said there isn’t such a thing as a balance in life. Everyone is searching for a balance between work, life, & love and I wholeheartedly believe that there is absolutely no such thing as balance. Continuing to work your day job while you are building a business will help you with your time management skills.

You will learn how to juggle constantly busy schedules, figure out when your most productive periods of time are, how to still have time with your friends or your loved ones, and find time in between for some “alone” time with yourself.

This is where a lot of people enter into a state of overwhelm and never achieve anything they wanted to achieve because when someone is overwhelmed, they aren’t productive. They will sit on their hands or continue to do something that isn’t productive because their brain is trying to process what to do next.

The best thing that you can do for time management is to schedule everything out every single day. Most people have a set work schedule so you’ll be able to know when you have to leave for work and how long you’ll be there. Then you’ll be able to learn where you can find more time (whether that’s waking up earlier than usual or staying up later) in between all of your other activities.

When Is the Right Time To Leave Your Job?

Like I said before, there is no black & white answer on when you can actually leave your day job that gets you by until you start seeing success in your business. But once you start to become the person you need to become to achieve your goals in your business, then you’ll be able to break free of your employer. Until then, just stick it out so you can continue financing your goals without going into massive amounts of debt.

Once you stop having the voice in the back of your mind that you shouldn’t leave your job, that’s when you should leave.

Just remember; doubt kills more dreams than failure ever will.

Andrew Carlson is a public speaker & an executive coach to restauranteurs and small business owners in LA. He provides clarity, direction, and results by helping them implement the systems necessary to succeed. 

Image Credit: http://americanexpress.tumblr.com/

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How to Produce & Publish an International Magazine While Working a 9-5 Job http://under30ceo.com/produce-publish-monthly-international-magazine-working-9-5-job/?utm_source=rss&utm_medium=rss&utm_campaign=produce-publish-monthly-international-magazine-working-9-5-job http://under30ceo.com/produce-publish-monthly-international-magazine-working-9-5-job/#comments Thu, 24 Jul 2014 13:00:15 +0000 Under30CEO http://under30ceo.com/?p=40250 Ever heard these words before? “Content is king” What does that actually even mean? It’s one of the biggest buzzwords in the online marketing space at the moment, and I’ve been able to not only create content that people are willing to pay for, but I have created a platform where entrepreneurs can go to and learn […]

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entrepreneur

Ever heard these words before?

“Content is king”

What does that actually even mean? It’s one of the biggest buzzwords in the online marketing space at the moment, and I’ve been able to not only create content that people are willing to pay for, but I have created a platform where entrepreneurs can go to and learn from the best. In my case I have used content to drive sales and traffic. I have created a magazine to become an authority.

I am the publisher and editor of Foundr magazine. Foundr is a magazine for young entrepreneurs and its an app on the Apple Newsstand and the Google Play store for tablets and mobile devices.

What originally started off as a passion project while working my 9-5 job, has in little time turned into a serious business and media brand with 10′s of thousands of readers and a growing tribe. Through creating Foundr it has allowed me to leave my job, which I just recently resigned from!

Please note, I have no background in publishing, design and editorial. Foundr is my first REAL business.

So lets start off with what are the core elements of how I launched this international digital magazine while working my 9-5?

The core elements to this are the following:

Choosing a niche that matters to YOU  

This is the most important element. Whatever topic you want to create a magazine about it has to be in a field you are passionate about. Otherwise you are not going to last.

Publishing Platform 

This is what you use to build the app, maintain it, publish issues and enable interactive elements (video, clickable links, audio, interactive graphics)

Outsourcing

We now live in a world where you can bootstrap and create a business with little to no capital. Leveraging overseas talent on platforms like Elance & Odesk has given me access to world class designers, editors, and writers. The Foundr team is compiled of staff from India, Hungary, United Kingdom, USA, New Zealand and Australia.

So lets break things down a little further.

CHOOSING A NICHE

It’s important to note that whatever topic you decide to start your magazine on, it must be a topic that you are extremely passionate about. Originally when I started coming up with the idea of starting a magazine, I was going to do a mens lifestyle magazine, but as I went through the fact finding and research, I felt that it actually didn’t really excite me that much.

I always wanted to create my own business, so I thought why not learn from the best in the world and solve the problems that I’m facing myself as an aspring young entrepreneur. And thats how Foundr was born.

You really have to ask yourself the question when it comes to a topic of the magazine you are creating, what excites you?

CHOOSING A PUBLISHING PLATFORM

There is a lot of power in launching a digital magazine, because using the Apple Newsstand and the Google Play store allows you to have your distribution fully taken care of to a big starving crowd. Apple/Google take care of all payments, and take a 30% cut off sales, however you can list on 150+ countries around the world. Foundr has readers from Ghana, Italy, USA, Cambodia, you name it! The power of their distribution is MASSIVE.

There are affordable platforms that you can use to indepently publish your own digital magazine for tablet and mobile. It merely comes down to cost, and preference. Some are free but charge a cost per download, some require you to pay a monthly fee, and others allow you to have a one off license.

Here are the most well known publishing platforms:

Magcast – www.magcast.co – This is the platform I use. It’s built by online marketers, its cost affordable, and they really hold your hand in the process of getting your magazine off the ground.

Ooomph – https://oomphhq.com – This platform is quite good, however is a bit costly.

Magplus – www.magplus.com – Putting your magazine together with this service looks very simple and easy, I haven’t personally used it but heard great things.

Adobe DPS – https://digitalpublishing.acrobat.com – These guys are the first in the industry. It integrates well with Adobe Indesign, however they are not doing much for independent publishers and is not the most cost effective solution.

PRSS – www.prss.com – This platform is used by a top digital magazine in the appstore called TRVL (amazing travel magazine).The platform is free to use, and you are charged per download.

OUTSOURCING – BUILDING A GLOBAL TEAM TO WORK WHILE YOU SLEEP

So once you have signed up and have decided to use one of these platforms, the next step is to find someone to design the magazine. It is one of the most core elements of your product. The magazine itself should be designed with Adobe Indesign and you will need to find a graphic designer who has experience with magazine layout’s and putting content together. The magazine is essentially a PDF, that is exported from indesign. Using the publishing platform it allows you to add interactive elements. You will also need to source content as well, which actually is a lot easier than you think.

The most cost effective way to do all of this grunt work is to outsource the work overseas. Not only is this cost effective but its extremely efficient to LEVERAGE YOUR TIME. I have my design team working on a new issue while I sleep, while I’m at work, while I’m making dinner, while I’m even on the toilet. I think you get the point.

The same principle applies for our writers who are putting together amazing articles and stories, while I’m putting all the pieces together. We have use a combination of stock images, vectors and graphics to fill the magazine and make it look beautiful. The power of running a lean team, also allows us to move extremely fast, as time zone can be used to our advantage also.

As for how much content, we have around 6-7 ‘regular’ articles all with how to’s, actionable, strategical based content, then 3-4 story type features on profiling successful entrepreneurs. This generally fills the magazine out to between 50-70 pages, depending on the sizes of all the articles.

The sites I recommend to source your global team from are the following:

Odesk.com – This can be used for writers, editors, designers.

Elance.com – This can also be used for writers editors and designers.

Behance.com – Great place to see designers portfolios and potentially source a designer.

Dribble.com – Another great place designers hang, where you can find someone.

iWriter.com – Great place to specifically find writers for content.

Contently.com- Another great site to source high quality writers.

Can you see where this is all going?

This brings me to the last peice of the puzzle. So once you have established a topic and niche for your magazine, you have signed up to a publishing platform, and you have setup a global team you are ready to launch.

So how the hell do I get MASSIVE influencers on the front covers of Foundr. 

Simple.

I understand what they are looking for. How I can help them? How I can provide VALUE.

An influencer may be promoting a new book? They may be looking to get press? They may have launched a new product?

“Oh hi <ENTER BIG NAME> I’m the publisher of Foundr magazine, it would be an honor to have you on the front cover of a future issue to help promote your latest book. We can  also do full page adds for your book, which will go out to 10′s of thousands of readers who are super hungry to learn entrepreneurs.

Sounds like a no brainer right?

Like seriously, who wouldnt want to be on the front cover of a magazine?

BOOM.

So this brings me to the question. What’s holding you back from launching your own magazine? If I can do it with a full time job, that I have recently left why cant you?

Nathan Chan is the Publisher and Founder of Foundr magazine. He is extremely passionate about entrepreneurship and has had the pleasure of interviewing some of the world’s best entrepreneurs, and showcases this insider access in Foundr Magazine. You can find him at www.foundrmag.com

Image Credit: Shutterstock.com

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Want to Grow? How to Make Tiny Changes That Produce Enormous Results http://under30ceo.com/want-grow-make-tiny-changes-produce-enormous-results/?utm_source=rss&utm_medium=rss&utm_campaign=want-grow-make-tiny-changes-produce-enormous-results http://under30ceo.com/want-grow-make-tiny-changes-produce-enormous-results/#comments Wed, 23 Jul 2014 13:00:48 +0000 Under30CEO http://under30ceo.com/?p=40236   An Odd Interim I was in 7th grade. I rode around everywhere on my GT Mach One BMX bike. I rarely ever did my homework. I didn’t pay attention in class. And I didn’t care to listen to anyone, especially if it was unsolicited advice. I hung out with a sixteen year old homeschooled […]

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 small changes

An Odd Interim

I was in 7th grade. I rode around everywhere on my GT Mach One BMX bike. I rarely ever did my homework. I didn’t pay attention in class. And I didn’t care to listen to anyone, especially if it was unsolicited advice.

I hung out with a sixteen year old homeschooled kid that was obsessed with vampires and Marilyn Manson. Eventually, I became obsessed with those things too. He slept in until 4 PM every day, and we’d hang out after I got home from school.

My other friends were kids that rebelled against their parents, were constantly in trouble, and had zero motivation to succeed. But they were “cool”…

As you can see, I was going through a bit of a phase. The ironic thing about a phase is that you have no idea you’re going through one until you’re out of it.

Luckily for me, it was a short one. Those things simply weren’t me. As much as I wanted them to accept me and have a group of my own, I couldn’t let myself drown or perpetually hate life like those kids.

A Powerful and Simple Proclamation by Jim Rohn

There’s a quote you’ve probably heard before:

“You are the average of the five people you spend the most time with.”

- Jim Rohn

This could be one of the most true and profound statements of our time. I’d like to explore a 2.0 version of this same idea.

We all know it’s true we start talking like, acting like, thinking like, dressing like, spending like, and even feeling like the five people we spend the most time with.

Just walk through any of San Francisco’s eclectic neighborhoods and this truth is plainly presented. Even in a city known for its individuality, everyone looks and acts like everyone else. No one wants to be the outcast, the black sheep.

The Average of All Choices: True Growth

What about everything else? Do the books we read, people we listen to (but don’t necessarily know), TV shows we watch, and choices we make on the weekends shape who we are?

Of course they do, it’s just harder to see. After that phase in 7th grade I made a big change. I started hanging out with kids that did their homework, and started doing my own (most of the time). I began enjoying having intellectual conversations. I started reading books by inspiring people and began to care about measuring growth. I started realizing that maybe success was in my own hands, and life didn’t have to just happen to me. I was in control.

Later on in life — just a year or so ago actually — I decided to become a professional. I had another one of these “waking up” episodes, and with it, a big epiphany: the visions I had in my mind of the person I wanted to become didn’t match the actions I was taking today.

Would future Arman finish his work early and assume it was good enough? Would future Arman spend every weekend out on the town—drowning himself in noise, alcohol, and surface level conversation? Would future Arman surround himself with people who were okay with the status quo, with no real passion for life?

To think one day we’ll wake up and magically have the life we envisioned is a fatal mistake. That’s an amateur mindset.

The fastest and most effective way to move in the direction of your vision (without worrying about how it’ll happen), is to actually live it now. Be it now, even in the smallest ways possible.

Tiny steps go a long way.

You must be the person you have never had the courage to be. Gradually you will discover that you are that person, but until you can see this clearly, you must pretend and invent.

- Paulo Coelho

I thought I was doing a good job, but there’s always room for improvement. Being aware and conscious of your choices is a great start toward becoming a happier and more fulfilled person.

I made a decision to be the very best version of myself I can be, and that person doesn’t play at an amateur level. I played small because I fell into the sheep trap again. Maybe I wanted to be accepted, or just live a “normal” life.

I stopped, I changed, and I’ve never felt better. Now everyone around me tells me I’ve changed, but I love it. Why? I think because it confirms I’m moving in the right direction. Something magical keeps nudging me along, like little omens. I know this feeling, and it usually leads to great triumph. I’m not going to question it. And when you make those changes, neither should you.

You don’t have to worry about what people will think about your new lifestyle choices. If anything, you’ll gain more respect and they will admire you. Growth attracts amazing people, and naturally sheds the rest (including the naysayers).

“Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.”

- Bernard M. Baruch

How Do You Make The Shift?

So how do you start to build that awareness and make more conscious choices about what influences you? Look around. Where and how do you spend your time?

What about the news you consume, does that affect you? Absolutely. The people you follow on Instagram, the books you read, the movies you see — all of it is part of the “formula of averages” that shapes who you are.

Just because you’re watching it on TV doesn’t mean you’re detached from it. We underestimate the affect of incoming information on our subconscious and conscious minds. It’s affecting your behaviors, and even your desires. I mean, you’re spending time with this person or idea after all, aren’t you?

Realizing this can be a bit heavy at first. There’s definitely an initial waking up period. You may feel a sense of responsibility to be more conscious about your choices, or even a sudden urge to radically change everything at once.

Don’t let it overwhelm you, have fun with it. Take it one area at a time and start to make changes little by little. Maybe start by finding excuses to hang out with that one really quirky, successful friend you have. Remember, success leaves clues.

Time to Start, but Slowly…

Start slow. Exchange just one brainless show you’re addicted to with the enlightening documentary on your queue, or that book you’ve been wanting to read. For example, lately I’ve been spending my free time watching Cosmos (the best thing on television, ever). I get to relax, and still learn something at the same time.

Another new ritual I’ve formed is meditation. I used to think it was mystical balderdash, but I’ve researched and tested this thoroughly now. I’m hooked. Meditation, even for a busy entrepreneur, is one of the most important and positive rituals you can add into your life today.

Just to be clear: I’m not recommending you become some uptight, sober book worm. There’s nothing wrong with relaxing and zoning out sometimes. In fact, it’s good for you. Sometimes doing nothing but relaxing and rejuvenating is the best thing you can do.

I’m suggesting that you be more aware of how you spend your time.

When we hear about success stories, we place them in a separate category, as if it’s a hollywood movie. All my life I looked at people I wanted to become and thought, “Well, that’s them. They were born with talent. They probably knew the right people and had connections” which is the biggest BS of all.

I believe there’s one key thing that stops us from getting what we want: our story. The fictitious story you tell yourself about why things are the way they are. Change your story, and you can change your life.

Perhaps you want to be wealthy. So surround yourself with successful, wealthy people. Read books by wealthy people, and learn to appreciate their perspective. Don’t hang out with people who get jealous of others. Or worse, people who believe all wealthy people just “got lucky”. And if that’s what you believe, maybe it’s time to take a look at your own programming and explore the cognitive dissonance you’re holding. I did, and it changed my perspective.

Perhaps you want to travel more. So ask your traveler friends when their next trip is and go with them this time. Or even better, take a long weekend and head to a random country for no reason at all. I flew down to Panama and explored a beautiful country, in only 4.5 days. Don’t be the person who just asks questions about what destinations to visit, and then never does anything.

Perhaps you want to become a solopreneur. So support the ones you identify with most. When I first started to even consider this as an option, I looked to people like Chris Guillebeau to get guidance and motivation. Email your solopreneur friends and offer some value or help (this is key). Then ask them specific questions, including me. You’ll be surprised at the free help you get from people. Don’t delay and keep searching for a golden ticket, you’ll never find it.

So remember, it isn’t just the people we spend time with that influence us. It’s the reality we live in, the choices we make, and the things we do that shape us.

You are an average of the friends, mentors, activities, information, and experiences you choose to have in your life.

I trust you’ll make the best decisions. And remember, enjoy the ride…

Do you agree with Jim Rohn’s ‘average of the five people’ quote? What’s one small step you can take today to be more fulfilled?

A version of this post was originally published on WhyILeftGoogle.com

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Arman Assadi is founder and Chief Solopreneur at WhyILeftGoogle.com (WILG). Arman helps solopreneurs, entrepreneurs, and wantrepreneurs create more freedom and work more effectively. He is a writer, soccer player, and obsessive world traveler. He is also Board of Directors President for Traveling Stories— a 501c3 nonprofit organization working to outsmart poverty one book at a time. For more articles like this, get access to his Freedom Lifestyle Insider Newsletter.

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Entrecelebrity: Interview with SpiritHoods Founder Alexander Mendeluk http://under30ceo.com/entrecelebrity-interview-spirithoods-founder-alexander-mendeluk/?utm_source=rss&utm_medium=rss&utm_campaign=entrecelebrity-interview-spirithoods-founder-alexander-mendeluk http://under30ceo.com/entrecelebrity-interview-spirithoods-founder-alexander-mendeluk/#comments Tue, 22 Jul 2014 13:00:49 +0000 Michael Luchies http://under30ceo.com/?p=40224 Alexander Mendeluk always saw himself being in the spotlight, but as an actor, not as an entrepreneur. As the child of a Hollywood movie director, Alexander grew up on television and movie sets. “That whole world helped me explore my imagination.” That imagination fueled his passion and interest in storytelling, which led him into acting. […]

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SpiritHoods 4

Alexander Mendeluk always saw himself being in the spotlight, but as an actor, not as an entrepreneur. As the child of a Hollywood movie director, Alexander grew up on television and movie sets. “That whole world helped me explore my imagination.” That imagination fueled his passion and interest in storytelling, which led him into acting.

After graduating from film school he moved to Los Angeles and became a professional actor (Alexander Mendeluk’s IMDB page). His breakout role was soon to come, but it wouldn’t be on a movie set. “Out of nowhere, literally, came SpiritHoods.” SpiritHoods are faux fur animal inspired hoods, “embracing the inner animal inside that we all have.”  The company started with accessories, and is now moving into apparel as well.

After a couple of years of working as a professional actor and an entrepreneur at the same time, Alexander was faced with a tough decision. “You’ve got to make a choice. You can be a jack of all trades and a master of none, and that’s not really what I was interested in doing.” So why choose being an entrepreneur over being a Hollywood actor? “As SpiritHoods matured and I matured, I realized that there was more opportunity and a better route as an entrepreneur than an actor.  It came down to being able to control your own destiny. You have a lot more control with your world as an entrepreneur than you do as an actor.” It was a great choice.

SpiritHoods 3

Two years after their launch, SpiritHoods started to become a celebrity of its own. The product has become a symbol of music and festival culture and appeared in countless magazines and on the heads of many celebrities. Celebrities spotted wearing a SpiritHood include Venessa Hudgens, Pink, Snoop Dogg, Jon Hamm, Kesha, Justin Bieber, and Conan O’brien. The publicity and praise the company received in the media helped SpiritHoods achieve a celebrity-like status. The company even made an appearance on ABC’s Shark Tank, where they turned down an offer from Daymond John.

A sharp rise in demand and popularity doesn’t always translate to sustained success.  In response to avoiding becoming a fading fad, Alexander replied, “Most trends that come and go, go pretty quick.” SpiritHoods is now in their 5th year after seeing an initial explosion in demand and exposure for their brand.

What separates SpiritHoods from the numerous fashion trends and fads that have quickly disappeared?

“What has kept us alive is our community.” The brand built behind the fashionable hoods is stronger than any fad.  SpiritHoods has been able to build a strong community with their partnerships, giving back, innovating, and telling and sharing stories. The company donates 10% of net profits to 5 nonprofit organizations that helps endangered animals. They have also been awarded the PETA Libby award for the best cruelty-free accessory. The hoods have brought music fans together, given hope and pride to customers, raised awareness for endangered species, and given back to many of the animals that were the inspiration for their products. SpiritHoods makes an nearly impossible not to route for them.

Would you rather be the superhero lead in a blockbuster movie or build SpiritHoods to have an evaluation of $250 million?

“$250 Million hands down, woooo!”

What about at $50 million? “I’d choose the $50 million. When you’re an actor, you’re a cog in the wheel.” Alexander explains that with SpiritHoods he has the ability create a change in the world that would not occur with being a superhero in a blockbuster film.

Get the full story! Listen to the complete interview with Alexander Mendeluk below!

Interview Highlights

-        Career/life goal: “I wanted to get to a position where I could influence positive change. I thought I could do that through acting, but you can do the same thing with your company, if not more.”

-        Advice on thriving in a partnership.

-        “We’re currently in an entrepreneurial renaissance.  The Barriers to entry have never been lower. The ability to influence the masses has never been easier and the tools that are available for us to create are endless. Right now is the best time, the best ecosystem in our history to begin.”

-        How SpiritHoods have helped create long lasting memories for many fans.

-        “If you are going to get in a partnership, make sure that your roles are clearly defined from the beginning.”

-        “If you believe in an idea, just run with it.”

-        “Entrepreneurship can give you the freedom to do whatever you want.” “You can create the world as you want it.”

-        Watch SpiritHoods’ appearance on Shark Tank!

-        What’s next for spirit hoods? A fall line of faux fur jackets. They are also working on wearable tech including LED lights and a super-secret line extension that will be released in 2015.

Quick-Fire Questions

How many hours a week do you spend on SpiritHoods? “Maybe 27 technical, 9-5 hours, but always on call. We used to do a lot of in-office work. Right now we have custom-tailored the business to more of a remote type of operation, which allows us the freedom to be on the go.  SpiritHoods is always a phone call away.”

How much sleep do you get a night? 8 Hours.

What is the weirdest idea you’ve ever received for a SpiritHood? “We’ve got a list of SpiritHoods that goes on for days. Fish, crocodile, pink monkeys, zebra wombat squirrels, hybrid animals that you couldn’t even think of, glow in the dark animals, you name it. The weirdest hood we just created was a lemur.”

If you could add one entrepreneur or entertainer in the world to SpiritHoods, who would it be and why? “I’d bring Richard Branson on for sure. That man is the epitome of visionary in my opinion. He’s putting people in space, and I think that’s pretty cool. Maybe we could have SpiritHoods in space.”

If you could star in a movie opposite one Hollywood actor, who would it be and why? “Maybe Brad Pitt. He’s always been copying my style. It would be cool to finally get on screen together and rock it out.”

Who would be the director of the film if it couldn’t be your dad? “I’d direct it!”

 *Alexander Mendeluk is a member of the YEC and is also launching The Disruptive. Thank you to the Young Entrepreneurs’ Council for the introduction to Alexander. For more information on the YEC, visit YEC.co

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Top Business Books and Must Reads for Entrepreneurs http://under30ceo.com/top-business-books-must-reads-entrepreneurs/?utm_source=rss&utm_medium=rss&utm_campaign=top-business-books-must-reads-entrepreneurs http://under30ceo.com/top-business-books-must-reads-entrepreneurs/#comments Tue, 22 Jul 2014 10:38:02 +0000 Under30CEO http://under30ceo.com/?p=40384 Hey Under30CEO, This is our list of all time top reads and business books for entrepreneurs and small business owners.  It includes some new releases and best-sellers you should be reading now. Here’s our list of must reads! We are big fans of anything that gives us the edge in our personal and professional development […]

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top business books of all time

Hey Under30CEO,

This is our list of all time top reads and business books for entrepreneurs and small business owners.  It includes some new releases and best-sellers you should be reading now.

Here’s our list of must reads!

We are big fans of anything that gives us the edge in our personal and professional development or business.  We’ve authored over 4,000 articles here on Under30CEO and interviewed countless best selling authors including Seth Godin, Donald Trump, Barbara Corcoran, Daymond John, Peter Shankman, Eric Ries, and Sharon Lechter.

New Releases & Best-sellers picked by our staff:

Choose Yourself! by James Altucher (Recommended by Co-founder Matt Wilson)

Quiet: The Power of Introverts in a World that Can’t Stop Talking (Recommended by Editor Cara Murphy)

101 Daily Thoughts and Affirmations to Create Positive Change (Recommended by Community Manager Cesar Romero)

Thrive by Arianna Huffington (Recommended by Co-founder Jared O’Toole)

Our all time top reads

The Four Hour Work Week by Timothy Ferriss

Think and Grow Rich by Napolean Hill

How to Win by Mark Cuban

Lean In by Sheryl Sandberg

Let My People Go Surfing by Yvon Chouinard

The E-Myth Revisted by Michael Gerber

How to Win Friends ands Influence People by Dale Carnegie

Start with Why Simon Sinek

Thinking Fast and Thinking Slow by Daniel Kahneman

The Lean Startup by Eric Ries

Good to Great by Jim Collins

Our Top Book Lists

26 Awesome Books Every Entrepreneur Should Read

17 Lessons from 17 Books to Learn from in 2013

Under30CEO’s Must Read Books from 2012

Under30CEO’s Must Read Books from 2011

Under30CEO’s Must Read Books from 2010

Under30CEO’s Must Read Books from 2009

10 Billionaire Biographies You Must Read

Giveaway: Comment below with your favorite books for a chance to win a $25 Amazon Gift Card! 

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