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Tips for Improving Communication with Your Customers

Tips for Improving Communication with Your Customers

| July 7, 2013 | 2 Comments

Loyal, repeat customers are often the key to long term business success, but it takes a lot of time and effort cultivating relationships to build such a customer base. Customer retention requires great communication, and it must be leveraged properly to achieve the financial and business benefits you want. While it does take time, it […]

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How to Turn Your Customers into Company Evangelists

How to Turn Your Customers into Company Evangelists

| June 30, 2013 | 1 Comment

Ever wonder how companies like Apple are able to get its customers to advertise for them? That company has some of the most enthusiastic users on the planet. Apple’s secret? Education. But not just any kind of education. It educates its customers on the essentials of how to use its devices. If you want your […]

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Stop Procrastinating & Save Time By Streamlining Your Online Marketing

Stop Procrastinating & Save Time By Streamlining Your Online Marketing

| June 29, 2013 | 3 Comments

How much time do you spend working on the marketing for your business? And how much of your online marketing time do you spend actually doing something productive? You know, rather than staring blankly at your computer monitor or checking unactionable stats… Marketing a business online can be pretty time consuming and with so many […]

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How to Appeal to Customers of Different Ages

How to Appeal to Customers of Different Ages

| June 25, 2013 | 1 Comment

Whether you work in the public sector, sell products directly to other businesses or offer goods and services to members of the public, I think it’s important that you attempt to appeal to people of differing ages. As obvious as it sounds, doing so will increase your customer base and – with any luck – […]

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6 Months to 6 Figures: A Podcaster’s Journey

6 Months to 6 Figures: A Podcaster’s Journey

| June 21, 2013 | 16 Comments

Sometimes we just have to take that leap. But how will you make money?… This is the question I was asked every time I shared my plans to leave Corporate America to launch my own podcast. Unfortunately, at the time, I didn’t have an answer. But what I did have was an idea, a passion: […]

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Go Mobile or Go Home

Go Mobile or Go Home

| June 17, 2013 | 0 Comments

Today’s modern consumers are changing the way they interact with brands. They are changing the way they do business, and they are changing the way they obtain and process information. Is your company hearing what they are saying? The Modern Consumer As a business owner, understanding who your target audience is may only be half […]

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Hacking Elance – The Step by Step Guide to How I Made $23,700 in 4 Weeks

Hacking Elance – The Step by Step Guide to How I Made $23,700 in 4 Weeks

| June 6, 2013 | 244 Comments

At 24 quit my dead end restaurant job and launched a SAT test prep company. Things were going great and business was going well. But preparing students for a comprehensive exam is no easy task. It’s actually quite exhausting. Gradually I began to wonder if there was anything I could do that would: a.) Allow […]

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Your Ability to Tweet Doesn’t Make You a Guru

Your Ability to Tweet Doesn’t Make You a Guru

| May 31, 2013 | 1 Comment

Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social strategy. At their most innocuous, faux social gurus can rack up a bill without providing your company any real benefit. At their worst, a few social missteps can confuse and alienate […]

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Creating a Crash Course for Your Industry

Creating a Crash Course for Your Industry

| May 25, 2013 | 0 Comments

You don’t have time to keep up on industry trends. You’re an entrepreneur, marketing manager, or HR executive, with a schedule jam-packed with the day-to-day activities of your career — not sticking your head in whitepapers on your industry for hours on end. Believe me, I feel your pain. Running Influence & Co., I constantly […]

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Finding Small Ways to Solve Big Problems – How Leaders Can Get Unstuck

Finding Small Ways to Solve Big Problems – How Leaders Can Get Unstuck

| April 29, 2013 | 3 Comments

Whether you’re working at a startup, a mid-sized company, or an enterprise organization, leaders at all levels typically find themselves stuck at one point or another. I’ve interacted with my fair share of founders and executives across industries, and they all encounter the following: a looming, lingering doubt that keeps their organizations from being great. […]

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