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RSSCategory: Personal Branding

Personal PR is about Leadership, not Grandstanding

Personal PR is about Leadership, not Grandstanding

| May 24, 2014 | 0 Comments

Recently, Forbes published an article discussing why personal branding is vital to leadership development. The article contradicted the idea or stereotype that those who focus substantial time building their own reputations are really just self-absorbed brownnosers. Although this may be the case for some individuals, in general, nothing could be further from the truth. The […]

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Hacking Your Way To Becoming An Authority In Your Niche

Hacking Your Way To Becoming An Authority In Your Niche

| April 3, 2014 | 18 Comments

So, you want to become an authority… Selling becomes far simpler when everyone in your niche views you as an authority. Think about it… What do people do in the face of authority? They listen and absorb information (assuming they are smart). They listen to every word the authority says. Almost instantly, their own beliefs […]

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6 Tips for Communicating Your Company’s Community Service Online

6 Tips for Communicating Your Company’s Community Service Online

| March 6, 2014 | 0 Comments

When it comes to community service, many companies are reluctant to share their good deeds with the public for fear they will be viewed as disingenuous or self-righteous. In reality, when businesses proactively inform the public of their outreach efforts, it can help those companies establish a positive presence in the community, boost employee morale, […]

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How To Monitor Your Online Business Reputation

How To Monitor Your Online Business Reputation

| February 25, 2014 | 1 Comment

Monitoring your online reputation is vital for your business success. Not giving proper attention to this, can cost you traffic and eventually, sales. In today’s world, anyone can write a review, good or bad, on social media, websites or forums. When this happens, you should be the first one to know about this. In this […]

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7 Deadly Social Media Sins That Will Kill Your Personal Brand

7 Deadly Social Media Sins That Will Kill Your Personal Brand

| February 25, 2014 | 2 Comments

 Until Facebook and its ilk came along and spoiled things, I had personal branding all figured out.  I could easily make any CEO, celebrity or celebrated author look and sound brilliant in traditional media.  As long as clients didn’t do anything horrifically embarrassing between board meetings, movie premieres and book releases, I made certain their […]

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6 Necessary Steps for Hiring a PR Firm

6 Necessary Steps for Hiring a PR Firm

| February 24, 2014 | 4 Comments

It’s no secret that PR has left entrepreneurs and brands wanting more in terms of execution and results over the years. However, whether you’re a budding young entrepreneur or the CEO of a Fortune 500 company, the idea of nabbing press coverage, online visibility, and a platform of influence is not only appealing but necessary […]

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A Document and 5 Questions That Will Transform How You Grow Your Company

A Document and 5 Questions That Will Transform How You Grow Your Company

| January 9, 2014 | 1 Comment

Hiring new people can be a daunting process for small companies. Just one new hire can affect a startup’s culture and success, yet many don’t realize this process should begin long before you even post a job opening. I’ve spent a long time developing the best way to identify whether a candidate is a good […]

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Don’t Want to be a Digital Nomad? There Are Other Kinds of Lifestyle Entrepreneur

Don’t Want to be a Digital Nomad? There Are Other Kinds of Lifestyle Entrepreneur

| November 27, 2013 | 6 Comments

The term ‘lifestyle entrepreneur’ is one that you hear bandied around a lot in the current digital age and it’s probably one that you will have encountered on your travels around the web. Generally it tends to conjure images of sitting on a beach somewhere sunny while sipping cocktails and tapping away on a computer. […]

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Response: 8 Ways to Be Remarkable

Response: 8 Ways to Be Remarkable

| November 15, 2013 | 15 Comments

  Being Great, Being Unforgettable, What is it really all about?  A couple of weeks ago, I wrote about 10 Simple Ways to be Unremarkable: But then, who really wants to be unremarkable? It got me really excited about how to be remarkable! I am a firm believer that we should all be willing to […]

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How to Be an Approachable Genius

How to Be an Approachable Genius

| November 1, 2013 | 1 Comment

Once, as a twentysomething, newly minted U.S. Marine Corps officer, I was asked by my commanding officer to fill in at a big staff meeting. I was eager to impress this room full of experienced, confident warriors. After all, this would be their first impression of me. I had to make it good. I was […]

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