Category: Finding Customers
Surviving Google In A Post Panda World – 3 SEO Tips
Let’s face it; most of us entrepreneurs these days rely on the Internet as our main source of income. How high we rank on Google will have a direct correlation with the sales we are making, and can ultimately make or break our business. This is especially true for those of us who don’t sell [...]
Why We’re Happy to Consider Apple a Competitor
When it comes to choosing leaders in the high-tech computer industry, what companies come to mind? Whether you’re a Mac fan or foe, it’s likely that Apple was one of the first technology bigwigs you thought of. Some technology companies view Apple as the Holy Grail—an untouchable monster in the computer industry. As the president [...]
6 Ways To Nail Your First Corporate Pitch
Corporations can be scary. First, they’re described as ‘entities’, which just sounds monolithic and unfriendly. The truth is, corporations need your innovation now more than ever and most would be happy to talk with you about ways that you can grow their business. Step 1: Get your foot in the door. What do you do [...]
5 Steps for Creating a Pre-Launch Ambassador Program
1) Have a “Why?” – All great organizations have a “why?”. While every organization knows what they do, very few know why they do it. Simon Sinek’s TED video taught us the importance of answering the question “why?” when looking to inspire action. We worked hard to come up with ours and landed on something [...]
Six Tips to Creating a Newsletter That Works
How often do you hit ‘delete’ on an email newsletter that pops into your already crowded inbox? That’s exactly right, me too, probably 7 out of 10 times. That’s really bad news for people who send out email newsletters! In fact, a lot of newsletters get less than a 20% opening rate, so only every fifth [...]
Going to an Event Does Not Mean You’re Networking
Does the fact that networking is an essential part of building your business make your heart race? Does it cause you to question if you have what it takes to do a startup? Don’t worry. I used to feel this way because I thought networking was all about going to events and schmoozing with strangers [...]
‘Guruitis’ – How to Become an Industry Expert
There are a lot of ‘so-called’ gurus out there; marketing gurus, sports gurus, relationship gurus, sales gurus, wealth gurus…. I personally grab my wallet and run for the hills when I hear the word guru. I know it’s just a word, but for some reason I prefer an ‘expert’ or ‘specialist’, even though they probably [...]
15 Tips for Entrepreneurs to Land Their First Big Client
Q. What do you wish you’d known before you pitched your first big client? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC promotes entrepreneurship as a solution to unemployment and underemployment and provides entrepreneurs with access to tools, mentorship, and resources [...]
Want to Generate Explosive Demand for Your Business? …Start Here
So you have a business idea, huh? Is it a good one? Will people buy it? These are all questions that can be answered by doing a little market research. Of course, if you’re like most startups you probably don’t have a lot of money to spend on market research. Luckily for us, there is [...]
Tips for Small Companies Making a Deal with Large Corporations
In today’s business world, it’s often necessary for small companies to partner with large corporations. Because of the sheer size and influence of many of these corporations, both in their products and business reach, it’s often easy for them to take advantage of their smaller partners. By paying attention to key elements of the negotiating [...]
