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How I Used Role Playing to Overcome My Fear of Public Speaking

How I Used Role Playing to Overcome My Fear of Public Speaking

| January 22, 2015 | 0 Comments

“Acting is a nice childish profession – pretending you’re someone else and, at the same time, selling yourself.” –Katharine Hepburn I used to be terrified of public speaking, social engagements, and looking into anyone’s eyes when exceeding a glance. Turns out, shyness will not get you very far in the business world. Sure – it’s […]

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Deconstructing the Perfect PR Pitch

Deconstructing the Perfect PR Pitch

| November 18, 2014 | 0 Comments

Pitching stories to journalists is a lot like asking someone to dance : If you approach things with confidence and don’t come on too strong, you might just get to strut your stuff. Walk up stuttering your words, delivering some cheesy, transparent line, or laying it on thick like molasses, and the chances are, you’ll […]

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Personal PR is about Leadership, not Grandstanding

Personal PR is about Leadership, not Grandstanding

| May 24, 2014 | 0 Comments

Recently, Forbes published an article discussing why personal branding is vital to leadership development. The article contradicted the idea or stereotype that those who focus substantial time building their own reputations are really just self-absorbed brownnosers. Although this may be the case for some individuals, in general, nothing could be further from the truth. The […]

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Hacking Your Way To Becoming An Authority In Your Niche

Hacking Your Way To Becoming An Authority In Your Niche

| April 3, 2014 | 18 Comments

So, you want to become an authority… Selling becomes far simpler when everyone in your niche views you as an authority. Think about it… What do people do in the face of authority? They listen and absorb information (assuming they are smart). They listen to every word the authority says. Almost instantly, their own beliefs […]

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6 Tips for Communicating Your Company’s Community Service Online

6 Tips for Communicating Your Company’s Community Service Online

| March 6, 2014 | 0 Comments

When it comes to community service, many companies are reluctant to share their good deeds with the public for fear they will be viewed as disingenuous or self-righteous. In reality, when businesses proactively inform the public of their outreach efforts, it can help those companies establish a positive presence in the community, boost employee morale, […]

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How To Monitor Your Online Business Reputation

How To Monitor Your Online Business Reputation

| February 25, 2014 | 1 Comment

Monitoring your online reputation is vital for your business success. Not giving proper attention to this, can cost you traffic and eventually, sales. In today’s world, anyone can write a review, good or bad, on social media, websites or forums. When this happens, you should be the first one to know about this. In this […]

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7 Deadly Social Media Sins That Will Kill Your Personal Brand

7 Deadly Social Media Sins That Will Kill Your Personal Brand

| February 25, 2014 | 2 Comments

 Until Facebook and its ilk came along and spoiled things, I had personal branding all figured out.  I could easily make any CEO, celebrity or celebrated author look and sound brilliant in traditional media.  As long as clients didn’t do anything horrifically embarrassing between board meetings, movie premieres and book releases, I made certain their […]

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6 Necessary Steps for Hiring a PR Firm

6 Necessary Steps for Hiring a PR Firm

| February 24, 2014 | 4 Comments

It’s no secret that PR has left entrepreneurs and brands wanting more in terms of execution and results over the years. However, whether you’re a budding young entrepreneur or the CEO of a Fortune 500 company, the idea of nabbing press coverage, online visibility, and a platform of influence is not only appealing but necessary […]

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A Document and 5 Questions That Will Transform How You Grow Your Company

A Document and 5 Questions That Will Transform How You Grow Your Company

| January 9, 2014 | 1 Comment

Hiring new people can be a daunting process for small companies. Just one new hire can affect a startup’s culture and success, yet many don’t realize this process should begin long before you even post a job opening. I’ve spent a long time developing the best way to identify whether a candidate is a good […]

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Don’t Want to be a Digital Nomad? There Are Other Kinds of Lifestyle Entrepreneur

Don’t Want to be a Digital Nomad? There Are Other Kinds of Lifestyle Entrepreneur

| November 27, 2013 | 6 Comments

The term ‘lifestyle entrepreneur’ is one that you hear bandied around a lot in the current digital age and it’s probably one that you will have encountered on your travels around the web. Generally it tends to conjure images of sitting on a beach somewhere sunny while sipping cocktails and tapping away on a computer. […]

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