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5 Tactics to Position Your Company as an Industry Leader

5 Tactics to Position Your Company as an Industry Leader

| August 20, 2013 | 2 Comments

A brand is more than a logo or a tagline; it’s a collection of company values, product design, customer experience, and all sorts of intangible elements that other brands try to distill and repackage. An industry-leading brand is much more; it’s a constant source of knowledge and expertise that drives the industry forward as a […]

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Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

| August 18, 2013 | 5 Comments

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell […]

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6 Ways to Survive Your Next Business Networking Event

6 Ways to Survive Your Next Business Networking Event

| August 15, 2013 | 5 Comments

In my personal vision of hell, I’m in large, red party room filled with hundreds of 3-year old children trying to feed me burnt mac and cheese, Phil Collins playing “In The Air Tonight” live on stage, and two gargantuan spiders are serving appetizers — and most importantly, everyone, and I mean everyone there is […]

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How to Stand Out When Your Competition is Bigger, Badder and Richer

How to Stand Out When Your Competition is Bigger, Badder and Richer

| July 9, 2013 | 14 Comments

Welcome to 2013. The absolute worst time in history for those looking to do something unique. Long gone are the days when to “matter” we just had to create something “pretty good” and scream at the top our lungs about it. Now there’s a sea of “us”. And they’re all doing exactly what we’re doing…or […]

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6 Months to 6 Figures: A Podcaster’s Journey

6 Months to 6 Figures: A Podcaster’s Journey

| June 21, 2013 | 16 Comments

Sometimes we just have to take that leap. But how will you make money?… This is the question I was asked every time I shared my plans to leave Corporate America to launch my own podcast. Unfortunately, at the time, I didn’t have an answer. But what I did have was an idea, a passion: […]

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Win Friends. Influence People. Achieve What You Want

Win Friends. Influence People. Achieve What You Want

| June 19, 2013 | 3 Comments

You have heard over and over again that in order to succeed, you just need to work hard, study hard, learn a lot, etc. But there’s a lot more to it than just that. One very important element which rarely gets mentioned is to surround yourself with people that you admire. Yes, it takes people […]

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Creating a Crash Course for Your Industry

Creating a Crash Course for Your Industry

| May 25, 2013 | 0 Comments

You don’t have time to keep up on industry trends. You’re an entrepreneur, marketing manager, or HR executive, with a schedule jam-packed with the day-to-day activities of your career — not sticking your head in whitepapers on your industry for hours on end. Believe me, I feel your pain. Running Influence & Co., I constantly […]

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Google Plus: The “Ghost Town” that Helps Build Personal Brands

Google Plus: The “Ghost Town” that Helps Build Personal Brands

| May 25, 2013 | 5 Comments

What If I told you Google Plus is no longer a “ghost town,” Would you believe me? I hope so. But don’t worry, this isn’t another how-to guide. This post is about opening your mind to how powerful a personal brand is. Specifically, how Google Plus can help you build a personal brand that makes […]

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How to Motivate Your Team to Step into Leadership Roles

How to Motivate Your Team to Step into Leadership Roles

| May 2, 2013 | 3 Comments

Every person who starts his own business has, at some point, had the realization that he either cannot or should not be running his business forever. Similarly, as a business grows, the strain and stress of running a burgeoning company introduces the need for employees to step up and become the company’s next leaders. Unless […]

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How to Survive a Conference Where You Don’t Know Anyone

How to Survive a Conference Where You Don’t Know Anyone

| April 15, 2013 | 7 Comments

I am sure most of you have been in a situation similar to mine. Last week, I attended Social Slam in Knoxville, Tenn. I knew absolutely no one who was going to the conference, but I decided to attend because I believed it was relatively close to my new home in Charleston, S.C. (Seven hours […]

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