<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:rawvoice="http://www.rawvoice.com/rawvoiceRssModule/" > <channel><title>Comments on: DIY PR: The Top Five Rules for Getting the Publicity You Want</title> <atom:link href="http://under30ceo.com/diy-pr-the-top-five-rules-for-getting-the-publicity-you-want/feed/" rel="self" type="application/rss+xml" /><link>http://under30ceo.com/diy-pr-the-top-five-rules-for-getting-the-publicity-you-want/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=diy-pr-the-top-five-rules-for-getting-the-publicity-you-want</link> <description></description> <lastBuildDate>Thu, 24 May 2012 19:40:00 +0000</lastBuildDate> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>By: DIY PR: Fears, Faux Pas, and a Few Good Tips &#124; Getting Started</title><link>http://under30ceo.com/diy-pr-the-top-five-rules-for-getting-the-publicity-you-want/#comment-1544</link> <dc:creator>DIY PR: Fears, Faux Pas, and a Few Good Tips &#124; Getting Started</dc:creator> <pubDate>Mon, 25 Jan 2010 21:03:55 +0000</pubDate> <guid isPermaLink="false">http://under30ceo.com/?p=1983#comment-1544</guid> <description>[...] Avoid the Common Faux Pas.  One often-noted DIY PR mistake is assuming the journalist you’re pitching is an expert in your industry.  Many journalists cover a range of topics during his/her career, so avoid industry jargon or name-dropping when trying to grab the attention of journalists.  Offer brief back story, and allow  your content to speak for itself.  Deneta King of PR Noir wrote a brief post over at Under30ceo.com that is definitely worth the read.  Avoid some time-wasting mistakes by checking our her tips HERE. [...]</description> <content:encoded><![CDATA[<p>[...] Avoid the Common Faux Pas.  One often-noted DIY PR mistake is assuming the journalist you’re pitching is an expert in your industry.  Many journalists cover a range of topics during his/her career, so avoid industry jargon or name-dropping when trying to grab the attention of journalists.  Offer brief back story, and allow  your content to speak for itself.  Deneta King of PR Noir wrote a brief post over at Under30ceo.com that is definitely worth the read.  Avoid some time-wasting mistakes by checking our her tips HERE. [...]</p> ]]></content:encoded> </item> <item><title>By: Nathan Lindley</title><link>http://under30ceo.com/diy-pr-the-top-five-rules-for-getting-the-publicity-you-want/#comment-2478</link> <dc:creator>Nathan Lindley</dc:creator> <pubDate>Thu, 22 Oct 2009 02:12:49 +0000</pubDate> <guid isPermaLink="false">http://under30ceo.com/?p=1983#comment-2478</guid> <description>Danita, would it maybe make sense to get a PR Pro to help you craft your story and give you a general outline that you can then flesh out yourself? For me, the hardest part is just getting started! Once I know where I&#039;m headed, it&#039;s so much easier! What say you?</description> <content:encoded><![CDATA[<p>Danita, would it maybe make sense to get a PR Pro to help you craft your story and give you a general outline that you can then flesh out yourself? For me, the hardest part is just getting started! Once I know where I&#39;m headed, it&#39;s so much easier! What say you?</p> ]]></content:encoded> </item> <item><title>By: Nathan Lindley</title><link>http://under30ceo.com/diy-pr-the-top-five-rules-for-getting-the-publicity-you-want/#comment-1068</link> <dc:creator>Nathan Lindley</dc:creator> <pubDate>Wed, 21 Oct 2009 22:12:49 +0000</pubDate> <guid isPermaLink="false">http://under30ceo.com/?p=1983#comment-1068</guid> <description>Danita, would it maybe make sense to get a PR Pro to help you craft your story and give you a general outline that you can then flesh out yourself? For me, the hardest part is just getting started! Once I know where I&#039;m headed, it&#039;s so much easier! What say you?</description> <content:encoded><![CDATA[<p>Danita, would it maybe make sense to get a PR Pro to help you craft your story and give you a general outline that you can then flesh out yourself? For me, the hardest part is just getting started! Once I know where I&#39;m headed, it&#39;s so much easier! What say you?</p> ]]></content:encoded> </item> <item><title>By: vitis</title><link>http://under30ceo.com/diy-pr-the-top-five-rules-for-getting-the-publicity-you-want/#comment-1050</link> <dc:creator>vitis</dc:creator> <pubDate>Thu, 15 Oct 2009 22:26:24 +0000</pubDate> <guid isPermaLink="false">http://under30ceo.com/?p=1983#comment-1050</guid> <description>Nice tips, though I think that rather than hiring a very junior person to support your PR activity, sometimes finding budget to hire a good freelance PR or boutique agency on an hourly ad hoc consultancy basis will ensure that any PR effort you are making is heading in the right direction.</description> <content:encoded><![CDATA[<p>Nice tips, though I think that rather than hiring a very junior person to support your PR activity, sometimes finding budget to hire a good freelance PR or boutique agency on an hourly ad hoc consultancy basis will ensure that any PR effort you are making is heading in the right direction.</p> ]]></content:encoded> </item> <item><title>By: caseyfern</title><link>http://under30ceo.com/diy-pr-the-top-five-rules-for-getting-the-publicity-you-want/#comment-1037</link> <dc:creator>caseyfern</dc:creator> <pubDate>Thu, 15 Oct 2009 03:43:49 +0000</pubDate> <guid isPermaLink="false">http://under30ceo.com/?p=1983#comment-1037</guid> <description>Sharing this insight puts you squarely in the Helpful Angels corner. Thanks!</description> <content:encoded><![CDATA[<p>Sharing this insight puts you squarely in the Helpful Angels corner. Thanks!</p> ]]></content:encoded> </item> <item><title>By: Jared O&#39;Toole</title><link>http://under30ceo.com/diy-pr-the-top-five-rules-for-getting-the-publicity-you-want/#comment-1034</link> <dc:creator>Jared O&#39;Toole</dc:creator> <pubDate>Wed, 14 Oct 2009 15:15:43 +0000</pubDate> <guid isPermaLink="false">http://under30ceo.com/?p=1983#comment-1034</guid> <description>Great tips Danita! I know it cant be easy to tell us that DIY PR is better haha. I think one of our toughest things is figuring out our story and then trying to send it to the right people. We have so many angles we can come from and then having to choose which reporter to send which story can be a real task. Definitely have not gotten it right yet but we&#039;ll keep learning!</description> <content:encoded><![CDATA[<p>Great tips Danita! I know it cant be easy to tell us that DIY PR is better haha. I think one of our toughest things is figuring out our story and then trying to send it to the right people. We have so many angles we can come from and then having to choose which reporter to send which story can be a real task. Definitely have not gotten it right yet but we&#39;ll keep learning!</p> ]]></content:encoded> </item> <item><title>By: Tweets that mention DIY PR: The Top Five Rules for Getting the Publicity You Want &#124; Under30CEO -- Topsy.com</title><link>http://under30ceo.com/diy-pr-the-top-five-rules-for-getting-the-publicity-you-want/#comment-1033</link> <dc:creator>Tweets that mention DIY PR: The Top Five Rules for Getting the Publicity You Want &#124; Under30CEO -- Topsy.com</dc:creator> <pubDate>Wed, 14 Oct 2009 14:11:07 +0000</pubDate> <guid isPermaLink="false">http://under30ceo.com/?p=1983#comment-1033</guid> <description>[...] This post was mentioned on Twitter by Jared O&#039;Toole, Brand-Yourself and Under30CEO, SmartDigitalSpending. SmartDigitalSpending said: RT @Brandyourself Under30CEO: DIY PR: The Top Five Rules for Getting the Publicity You Want: .. http://bit.ly/DPE01 Via @MattWilsontv [...]</description> <content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Jared O&#39;Toole, Brand-Yourself and Under30CEO, SmartDigitalSpending. SmartDigitalSpending said: RT @Brandyourself Under30CEO: DIY PR: The Top Five Rules for Getting the Publicity You Want: .. <a href="http://bit.ly/DPE01" rel="nofollow">http://bit.ly/DPE01</a> Via @MattWilsontv [...]</p> ]]></content:encoded> </item> </channel> </rss>
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