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		<title>5 Crazy But Life Changing Reflections</title>
		<link>http://under30ceo.com/5-crazy-but-life-changing-reflections/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-crazy-but-life-changing-reflections</link>
		<comments>http://under30ceo.com/5-crazy-but-life-changing-reflections/#comments</comments>
		<pubDate>Thu, 23 May 2013 19:00:00 +0000</pubDate>
		<dc:creator>Under30CEO</dc:creator>
				<category><![CDATA[Startup Advice]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[Nick Hughes]]></category>

		<guid isPermaLink="false">http://under30ceo.com/?p=29309</guid>
		<description><![CDATA[Life moves pretty fast….. sometimes it’s best to sit back and reflect on your priorities. The unintended consequence of a startup can be acceleration of everything around you.  It happens so fast, in fact, you end up losing perspective on more important aspects of life.  It’s easy to get out of bed each day, focus [...]]]></description>
				<content:encoded><![CDATA[<p dir="ltr"><a href="http://youtu.be/52UxIgsC_0g" target="_blank"><a href="http://under30ceo.com/?attachment_id=30439" rel="attachment wp-att-30439"><img class="alignleft size-medium wp-image-30439" alt="Life Moves Fast" src="http://under30ceo.com/wp-content/uploads/2013/05/Life-Moves-Fast-300x200.jpg" width="300" height="200" /></a>Life moves pretty fast</a>….. sometimes it’s best to sit back and reflect on your priorities.</p>
<p dir="ltr">The unintended consequence of a startup can be acceleration of everything around you.  It happens so fast, in fact, you end up losing perspective on more important aspects of life.  It’s easy to get out of bed each day, focus on what’s in front of you, go to bed only to get back up the next day to do it all again.  If you are not careful you will find yourself sprinting and spinning in place, making no forward progress at all.</p>
<p dir="ltr">Problems arise when you lose perspective, focusing only on what’s in front of you, becoming all too consumed on accomplishing your immediate goals and not what lies on your life’s horizon.  Soon enough you will reach your “destination” without taking certain aspects of life into consideration – like family, health and the afterlife – leaving you empty and unfulfilled at the end of your journey.</p>
<p dir="ltr">Here are 5 areas I am currently reflecting on to help gain a perspective on life with hopes to figure out a way to better align with what I am doing right now.  (Pardon the existential tone, just one of those days I guess…)</p>
<p dir="ltr">Do I actually enjoy how I spend my days?</p>
<p dir="ltr">Though it’s quite elementary it might help to evaluate if you are actually enjoying where you go and how you spend each day once you get out of bed and leave your house.  Honestly take into account the fun factor, or lack thereof.  Do you feel like a kid?  Or a boring adult?  Do the hours pass with ease and are you fulfilled once the day is over?  Yes, we have to make a wage, earn a paycheck and support our family but we don’t have to dislike it.  We should be enjoying each passing day and the process within.</p>
<p dir="ltr">I quit my full time job a while ago because I didn’t enjoy working for someone else and simply earning dollars for the hours I worked.  I decided to start a company – knowing it was going to be tough – because I value exploration and journey more than maintaining a status quo.  I more value creation than maintenance.</p>
<p dir="ltr">But even now as a free entrepreneur I am not exactly living the charmed life and if I am really honest with myself I remain unfulfilled.  The eyes burn and the legs strain as I make the climb.  I am still searching for the right environment, right cause and right team to help me execute on a worthy mission.  Most important to me is reaching a time in my life where I am able to say “if this is the last day of my life I am extremely excited and happy to do exactly what I plan to do today.”</p>
<p dir="ltr">We’ll get there.</p>
<p dir="ltr">What do I want my grandchildren to say about me?</p>
<p dir="ltr">Gazing towards the horizon, I am pondering how my family and friends will think of me when I am gone.   I hope I am following through and planting the right seeds.  How about you?  How will your friends and family describe you to their friends and others?  What will they talk about and what type of person will they describe?  Will they be proud to be your grandchild?  How did you treat them and what types of memories do you want to leave with them?<b><b> </b></b></p>
<p dir="ltr">I am not even married so I am not even sure why I am thinking about my grandchildren.  Maybe it’s better to understand this concept in terms of legacy.  I want to leave a positive legacy for my family to be proud of.  It’s safe to say I haven’t gotten very far on this one but it is never too early to ponder what it should involve.  I want to be known as someone who never gave up, regardless of how difficult things became.  I want to be known as someone who treated everyone fair and well, regardless of who they were or their circumstances.  I also want to influence change in the world and encourage others to do the same.</p>
<p dir="ltr">I want to be proud of the person my grandchildren hopefully talk about.</p>
<p dir="ltr">If I die today, what will I say to my creator about how I lived my life?</p>
<p dir="ltr">Heavy stuff to think about but just imagine this for a minute:  you die, you go onto to the afterlife and you approach someone (something) who is there to take account of your life.</p>
<p dir="ltr">Yep. Each. And. Every. Minute. Of. Your. Life.</p>
<p dir="ltr">They look at you and proceed to ask you questions about it.  Why did you say that word to that person?  Why didn’t you offer a hand to that  helpless woman?  I gave you millions of dollars to help others, why did you spend it all on your self?</p>
<p dir="ltr">Now imagine them showing you how they hoped you had lived your life.  All the possibilities and potentials of your life start flooding right in front of you, but you cannot speak.  Your face goes white with regret as you realize you squandered all your strengths and talents, not using them as they could have been used to help your fellow man.</p>
<p dir="ltr">I know… crazy stuff.</p>
<p dir="ltr">Who, if anyone in my life, can I share my deepest and darkest fears with?</p>
<p dir="ltr">Do you have a confidant?  Is there someone you can talk to who will understand and hold no judgement, no matter what you tell them?  I have noticed thoughts, feelings, and emotions building up within me at the same time I can’t find an outlet in sight.  It can be frustrating and claustrophobic to identify struggles and challenges within us but lack any outlet or confidant.</p>
<p dir="ltr">Our biggest fears are the only thing holding us back from reaching our greatest potential.  What if you were able to talk them out and allow someone to help you work through them sans any judgment or embarrassment?</p>
<p dir="ltr">I know I am starting to look for people and ways to come to grips with the fears I have in my life.  In fact, writing has become one of them.</p>
<p dir="ltr">If Superman were to look at the world today, what wrongs would he want to make right?</p>
<p dir="ltr">There’s way too much uncertainty and unrest in the world today.  I have to assume even Superman would be overwhelmed with all there is to fix in the world.  But it seems to me an interesting exercise to ponder what Superman would want to fix if he/she were actually real.<b><b> </b></b></p>
<p dir="ltr">Billions of people around the world still don’t have clean drinking water and live on $1 a day.  There are millions of people in the U.S. who are searching for employment opportunities, maybe Superman could think of ways to solve both third world and first world employment problems.  In fact, right down the street in Silicon Valley there are people starving and homeless, yet young startup founders are asking investors to give them millions of dollars so they can build yet another way to share photos and send a short message to someone else – all requiring people own the latest expensive smartphones.<b><b> </b></b></p>
<p dir="ltr">How about terrorism?  How could he create something to curb the urge and the need for people to inflict pain and suffering on others?  And what about the financial challenges every country seems to be under now?  Don’t you think he could get creative enough to help out?  I bet there’s a lot more for Superman to fix, right?</p>
<p dir="ltr">Your unique reflections on the above will indeed bring out the entrepreneur in you.  I guarantee it.</p>
<p><em>Nick Hughes is CEO of  Seconds, a mobile payments startup located in Seattle, WA.  He also writes at SoEntrepreneurial.com and you can follow him on twitter @jnickhughes. If you are interested in your story being told here, feel free to reach out to me.</em></p>
<p><em>Image Credit: Shutterstock.com</em></p>
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		<title>Infographic: It’s Not Easy Being a Green Innovator</title>
		<link>http://under30ceo.com/infographicits-not-easy-being-a-green-innovator/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=infographicits-not-easy-being-a-green-innovator</link>
		<comments>http://under30ceo.com/infographicits-not-easy-being-a-green-innovator/#comments</comments>
		<pubDate>Thu, 23 May 2013 17:00:11 +0000</pubDate>
		<dc:creator>Under30CEO</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup Advice]]></category>
		<category><![CDATA[EnergySavings.com]]></category>
		<category><![CDATA[green innovator]]></category>
		<category><![CDATA[Indiegogo.com]]></category>
		<category><![CDATA[Kickstarter.com]]></category>

		<guid isPermaLink="false">http://under30ceo.com/?p=29284</guid>
		<description><![CDATA[In today’s world, more and more people are becoming concerned with the environment – some to the point of dedicating their lives to trying to come up with innovative solutions to the world’s problems. Unfortunately, many of these people with great ideas don’t necessarily have the means to bring their concepts to life – at [...]]]></description>
				<content:encoded><![CDATA[<p>In today’s world, more and more people are becoming concerned with the environment – some to the point of dedicating their lives to trying to come up with innovative solutions to the world’s problems.<br />
Unfortunately, many of these people with great ideas don’t necessarily have the means to bring their concepts to life – at least, until now. Enter the great plane-leveler: the Internet! With the rise of crowdfunding websites, anyone with an idea now has the opportunity to promote it and even raise money!</p>
<p>We spent some time combing through crowdfunding sites like Kickstarter.com and Indiegogo.com to find some examples of great people pursuing the greater good. Take a look!</p>
<p><a href="http://www.energysavings.com/energy-blog/green-energy-innovation-from-the-crowd/"><img style="border: 0px" alt="Energy Innovation: From the Crowd" src="http://d2yajc9635xfty.cloudfront.net/crowd-source.jpg" /></a></p>
<p><em>Created by <a href="http://www.energysavings.com/" target="_blank">EnergySavings.com</a></em></p>
<p><em>Sandy Moore is a freelance writer and part time blogger for EnergySavings.com.  Sustainability will always be his top priority.</em></p>
]]></content:encoded>
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		<title>Leadership Lessons From The Walking Dead</title>
		<link>http://under30ceo.com/leadership-lessons-from-the-walking-dead/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=leadership-lessons-from-the-walking-dead</link>
		<comments>http://under30ceo.com/leadership-lessons-from-the-walking-dead/#comments</comments>
		<pubDate>Thu, 23 May 2013 15:00:00 +0000</pubDate>
		<dc:creator>Under30CEO</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup Advice]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[The Walking Dead]]></category>
		<category><![CDATA[Ulrico Grech-Cumbo]]></category>

		<guid isPermaLink="false">http://under30ceo.com/?p=29266</guid>
		<description><![CDATA[When was the last time you faced adversity? Hopefully, your office won’t be swarmed by a herd of reanimated corpses any time soon, but you and your team’s ability to face and survive adversity, from upset clients to industry melt-downs, is probably the single biggest influencer of your business’ on-going success. AMC’s “The Walking Dead” [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://under30ceo.com/?attachment_id=30443" rel="attachment wp-att-30443"><img class="alignleft size-medium wp-image-30443" alt="The Walking Dead" src="http://under30ceo.com/wp-content/uploads/2013/05/The-Walking-Dead-300x212.jpg" width="300" height="212" /></a>When was the last time you faced adversity?</p>
<p>Hopefully, your office won’t be swarmed by a herd of reanimated corpses any time soon, but you and your team’s ability to face and survive adversity, from upset clients to industry melt-downs, is probably the single biggest influencer of your business’ on-going success.</p>
<p>AMC’s “The Walking Dead” is highly educational for us entrepreneurs. It’s brimmed with wonderful metaphors for business and demonstrates stellar and pitiful leadership through adversity by both Rick Grimes and Philip “The Governor” Blake. <b>Spoiler alert!</b></p>
<p>A quick guide to the analogy:</p>
<p>Zombies = your adversity<br />
Nomadic group of survivors = your team<br />
Survival of the apocalypse = beating the odds</p>
<p>Here are some broad leadership tips from The Walking Dead:</p>
<ul>
<li>
<h3>Stake the Claim of Leader Early On</h3>
</li>
</ul>
<p>The only chance of continuing your existence lies in your ability to hold your group together. In a time of need, people will be more willing to follow a brave, accountable leader but you need to publicly assume the mantle.  Both Rick and The Governor appointed themselves as leaders of their groups from the very beginning of the crisis, and you should too.</p>
<ul>
<li>
<h3>Keep Your People Calm</h3>
</li>
</ul>
<p>Rick heavily underestimated how much the presence of fear would reduce the group’s odds. Living in perpetual fear robs people of their sensibilities and is as contagious as the zombie virus. Environmental conditions play a big factor – Rick made a poor choice by camping at Hershel’s farm. Rick’s entourage were skittish at best, divisive and murderous at worst even before the farm was overrun by zombies. By the time of the final attack, the group was destined to have massive casualties.</p>
<p>On the other side of the spectrum, The Governor created a safe environment in Woodbury early on, hosting cook-outs and social occasions including zombie fighting to get people’s minds out of panic mode. Their clear headspace allowed calm development of survival strategies including supply raids and better fortification. The contrast in the quality of life between the two groups is stark and the only difference lay in their perception of safety.</p>
<ul>
<li>
<h3><b>Learn From Mistakes Quickly</b></h3>
</li>
</ul>
<p>In the above example, Rick fortunately adapted from his mistakes and made a much better place of safety at the prison. Notice how messy argument levels dropped dramatically since then? You’re in the deep end and you’re going to make mistakes. So is your team. Survivors are agile &#8211; forgiving and learning from the errors quickly can be the difference between survival and demise.</p>
<ul>
<li>
<h3><b>Establish a Code of Honor</b></h3>
</li>
</ul>
<p>You must standardize the way the collective thinks, feels and acts under duress, which a Code of Honour does. Rick parried off into farm country with a caravan of strangers from diverse backgrounds whom he might not have normally chosen to associate with. I assume you don’t employ convicts and wife-beaters, but do realize that you have a relatively mixed bunch of people with different belief systems playing survival by completely different rules. These differences are amplified in the presence of fear.<br />
Rick haphazardly tried to enforce his own code on other people, but they never established one together. For example, Rick was completely against killing or sacrificing living civilians to survive but Shane, and later on Carl, did so willingly. Lead a group in absence of a Code of Honour long enough and your own people will turn on you just like brainthirsty zombies.</p>
<ul>
<li>
<h3>Discuss Democratically, Decide Autocratically</h3>
</li>
</ul>
<p>If your people get eaten by zombies, that’s on you, so ultimately the course of action should be on you too. Rick didn’t neglect the importance of buy-in nor the creative value that could come from open problem solving discussions – however he often got bogged down in survival situations by trying to be too accommodating. The Governor made good bold decisions, which instilled confidence in others, but was totally dismissive about anyone else’s opinions. Find a balance between the two.</p>
<ul>
<li>
<h3>Overcommunicate</h3>
</li>
</ul>
<p>You’re waist-deep in problem solving, but it is likely that your furious single-mindedness is distracting you from your responsibility to communicate to your group. Both Rick and The Governor understood that people would give in to their own growing insecurities by default if not reassured – so communicated plans and status frequently and publicly.</p>
<p>Can you think of any other good or bad leadership examples from the Walking Dead?</p>
<p><a href="http://www.twitter.com/ulricogc"><i>Ulrico Grech-Cumbo</i></a><i> is the co-founder and MD of Ambrosia Agency, a disruptive experiential marketing agency. Having qualified with a BSc. in Mechanical Engineering, Ulrico developed a passion for connecting problems to solutions and explores that passion through the multi-faceted world of entrepreneurship.</i></p>
<p><em>Image Credit: Shutterstock.com</em></p>
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		<title>Legacy: Why YOU Should Start Thinking About Dying</title>
		<link>http://under30ceo.com/legacy-why-you-should-start-thinking-about-dying/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=legacy-why-you-should-start-thinking-about-dying</link>
		<comments>http://under30ceo.com/legacy-why-you-should-start-thinking-about-dying/#comments</comments>
		<pubDate>Thu, 23 May 2013 13:00:18 +0000</pubDate>
		<dc:creator>Matt Wilson</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[legacy]]></category>
		<category><![CDATA[matt wilson]]></category>
		<category><![CDATA[Under30Experiences]]></category>

		<guid isPermaLink="false">http://under30ceo.com/?p=30474</guid>
		<description><![CDATA[What did you do this week?  It probably wasn&#8217;t what you would have done if it was your last week on earth. What are you doing next week?  Wow.  Probably pretty depressing when you put it that way. Most people don&#8217;t think about death very often.  I certainly don&#8217;t.  The title of this article actually [...]]]></description>
				<content:encoded><![CDATA[<div><img class="aligncenter  wp-image-30717" alt="john wooden" src="http://under30ceo.com/wp-content/uploads/2013/05/john_wooden_wisdom_4-1.jpg" width="600" height="380" /></div>
<p><em>What did you do this week?</em>  It probably wasn&#8217;t what you would have done if it was your last week on earth.</p>
<p><em>What are you doing next week?</em>  Wow.  Probably pretty depressing when you put it that way.</p>
<p><strong>Most people don&#8217;t think about death very often.</strong>  I certainly don&#8217;t.  The title of this article actually gives me the creeps.  Most people say things like &#8220;I want to live life the fullest&#8221;, but in reality most of our generation needed Drake to say YOLO before they ever considered that you only get one shot at this thing called life.</p>
<p><strong><strong>Most people don&#8217;t live a life full of intention.  </strong></strong> And what exactly should this hippie-yoga term mean to you?  It should mean being fully aware that going to work everyday is a choice.  It should mean, that even when you hang out with boring people, you still know&#8211; you&#8217;re getting more boring.  It should mean, that every time you overeat, or overspend, or overwatch something lame on television, you still know&#8211; you&#8217;re doing this to yourself.</p>
<p><em>Well, f*ck me if I sit on the couch or in a cubicle if today was my last day on earth.</em></p>
<p>Seriously.  Think about your funeral.  Not about how many people will be there, but what the people who actually matter would say.  I don&#8217;t wish a near death experience upon anyone, but I have some friends who are in need of one.</p>
<h2><strong>What did you leave behind?</strong></h2>
<p>When&#8217;s the last time you thought about your legacy?  What are you going to leave behind?  The other morning I had breakfast with an attendee from our <a title="Young Professional Travel" href="http://under30experiences.com">Under30Experiences trip to Nicaragua</a>.  He&#8217;s the Wall Street kid who got sucked in by the fat paychecks, and now is having the best years of his life sucked right out of him in exchange. <em> But, he knows it,</em> and he&#8217;s plotting his escape from Corporate America in order to live the life he wants, and to leave a legacy that will carry on long after he&#8217;s gone.</p>
<p>The first step is always admitting it.  It&#8217;s being aware.  It&#8217;s living with intention.</p>
<h2><strong>Create something.  </strong></h2>
<p>If you want to leave something behind, you have to think&#8211; what is that something?  Yes, it can be a worldwide empire of riches and wealth, <em>but it doesn&#8217;t have to be</em>. How about that music career, that the twelve your old you would be crushed to hear you gave up on?  How&#8217;s that book going that you&#8217;ll never write? Why haven&#8217;t you started working on a project that really means something to you?</p>
<p>Build something you can leave behind.  Whether it&#8217;s art, music, writing, a company that does something meaningful, a family, or a photo album full of memories, do it&#8230; and do it your way.  Don&#8217;t just jump on the bandwagon and create the next Snapchat meets music sharing app.  How&#8217;s that code going to feel when all is said and done?</p>
<p>Last week, I wrote about <a title="Matt Wilson Under30Experiences" href="http://under30ceo.com/what-people-really-want-out-of-life-excitement/">what I want out of life</a>&#8211; <em>new challenges, reaching beyond my comfort zone, seeing new places, trying new things, inspiring a creative environment, new experiences, and positive energy from ambitious young people. </em>It is exactly why we&#8217;re building <a title="Young Professional Travel Company" href="http://under30experiences.com">Under30Experiences: a travel company</a> dedicated to bringing ambitious young professionals on eye-opening experiences.</p>
<p>If we can open up amazing young people to the world that they&#8217;ve been missing and give them a launchpad to connect with other people striving for the next level of success in business and life, I&#8217;ll leave this planet happy.</p>
<p><em>Hope this article makes you think.</em>  Would love for you to drop a comment below, and let me know what&#8217;s holding your friends back.</p>
<p><em><strong>To win a trip of a lifetime to Costa Rica join our list at <a href="http://giveaway.under30experiences.com">Under30Experiences.com</a></strong></em></p>
<p><em><em>Matt Wilson is Co-founder of Under30Media and Adventurer in Residence at Under30Experiences.  </em><br />
<a class="twitter-follow-button" href="https://twitter.com/mattwilsontv" target="_blank">Follow @MattWilsontv</a></em></p>
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		<title>Top Tips for Keeping Motivated When Working From Home</title>
		<link>http://under30ceo.com/top-tips-for-keeping-motivated-when-working-from-home/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-tips-for-keeping-motivated-when-working-from-home</link>
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		<pubDate>Wed, 22 May 2013 19:00:24 +0000</pubDate>
		<dc:creator>Under30CEO</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup Advice]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[work from home]]></category>

		<guid isPermaLink="false">http://under30ceo.com/?p=29229</guid>
		<description><![CDATA[In some ways, working from home is the ultimate luxury.  You get to lie in bed longer each morning, you save money on petrol, you don&#8217;t have to put up with the office gossip and that annoying guy who eats garlic-laced sandwiches at his desk every day.  Unfortunately, you also get to miss out on [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://under30ceo.com/?attachment_id=30433" rel="attachment wp-att-30433"><img class="alignleft size-medium wp-image-30433" alt="Work From Home" src="http://under30ceo.com/wp-content/uploads/2013/05/Work-From-Home-200x300.jpg" width="200" height="300" /></a>In some ways, working from home is the ultimate luxury.  You get to lie in bed longer each morning, you save money on petrol, you don&#8217;t have to put up with the office gossip and that annoying guy who eats garlic-laced sandwiches at his desk every day.  Unfortunately, you also get to miss out on office bonding, you&#8217;re the last person to hear any news, and you don&#8217;t have anyone keeping an eye on your productivity levels.  This means it&#8217;s all too easy to spend all day on Facebook instead of working.</p>
<p>Here are a few tips to help you stay focused on work, and not end up feeling isolated and bored when you work from home:</p>
<h3>1.     Find ways to talk to your colleagues</h3>
<p>Take advantage of all of the technology your company has to offer.  Spend time in instant messenger chats, make regular conference calls, or talk your team into setting up a Google hangout.  Do whatever it takes to stay up to date with all of the news that affects your office-based colleagues.</p>
<h3>2.     Designate an office space</h3>
<p>Try not to work from bed, or from the living room while the TV is on.  You may feel like you&#8217;re still being productive, but this kind of &#8220;work anywhere&#8221; attitude is a bad one to have.  Instead of blurring the lines between home and office in this way, set up a dedicated office space (be that the kitchen table or the spare room), and go there whenever you need to work.</p>
<h3>3.     Tackle bad tasks first</h3>
<p>Each morning, look at your to-do list and pick the task that you really don&#8217;t fancy doing.  Make yourself do it.  That task could be calling an awkward client, completing that mind-numbingly boring spreadsheet, or filing your expense report.  Whatever it is, do it.  After you&#8217;ve got that task out of the way, everything else will seem easy.</p>
<h3>4.     Link productivity with rewards</h3>
<p>This one is easy for people who are self employed and work from home.  Self-employed people know that if they don&#8217;t get work done, they won&#8217;t get paid.  Salaried employees don&#8217;t tend to have such a direct link between work and money in their minds &#8211; they know that if they slack off for one day, they&#8217;ll still get paid, they&#8217;ll just have to work harder the next day.  Try to build a mental link between work and money (or getting work done and having time off), so that you have some motivation to get stuff done.</p>
<h3>5.     Block those social media accounts</h3>
<p>If your job doesn&#8217;t require you to hang out on Facebook, Twitter or Pinterest, stay away from those sites during office hours.  If you can&#8217;t do that with willpower alone, install some software that blocks access to those sites.  When you don&#8217;t have anything distracting you, it&#8217;s so much easier to focus on work.</p>
<h3>6.     Work away from home</h3>
<p>When your home and your office are the same thing, it can become hard to relax at home, and even harder to focus on work.  Treat yourself by taking your laptop to the local coffee shop, the beach, or even a quiet pub.  You may be surprised at how much more productive you are away from home.</p>
<p><em>This guest article has been provided Maintel who provide a range of unified communications and <a href="http://www.maintel.co.uk/solutions/remote-working">remote working</a> solutions.  Follow them on twitter <a href="https://twitter.com/Maintel">@Maintel</a> for more information.</em></p>
<p><em>Image Credit: Shutterstock.com</em></p>
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		<title>Importance of Energy Efficiency for a Startup Business</title>
		<link>http://under30ceo.com/importance-of-energy-efficiency-for-a-start-up-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=importance-of-energy-efficiency-for-a-start-up-business</link>
		<comments>http://under30ceo.com/importance-of-energy-efficiency-for-a-start-up-business/#comments</comments>
		<pubDate>Wed, 22 May 2013 17:00:53 +0000</pubDate>
		<dc:creator>Under30CEO</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup Advice]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Jason Smith]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://under30ceo.com/?p=29257</guid>
		<description><![CDATA[For entrepreneurs and small business owners, it can be a difficult task running a business and trying to succeed in the market, without having to think about green business ideals. However, it is more often than not the case that a small business should start simple with energy efficiency – which is what we are [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://under30ceo.com/?attachment_id=30430" rel="attachment wp-att-30430"><img class="alignleft size-medium wp-image-30430" alt="Energy Efficient Business" src="http://under30ceo.com/wp-content/uploads/2013/05/Energy-Efficient-Business-246x300.jpg" width="246" height="300" /></a>For entrepreneurs and small business owners, it can be a difficult task running a business and trying to succeed in the market, without having to think about green business ideals. However, it is more often than not the case that a small business should start simple with energy efficiency – which is what we are going to do today.</p>
<h3>The statistics</h3>
<p>Economist Intelligence Unit conducted the survey <a href="http://www.managementthinking.eiu.com/unlocking-benefits-energy-efficiency.html" target="_blank">unlocking the benefits of energy efficiency</a> and found of the 278 major global corporations involved that eighty-three percent reported significant cost savings due to programmes they had implemented, while fifty-four percent of respondents noted enhancements to their brand’s reputation. Big business, yes, but as noted by the study, businesses generally underestimate the value of green business to their investors – or potential investors.</p>
<p>In the UK, even simple changes can make a big difference, with the <a href="http://www.carbontrust.com/about-us/press/2012/02/efficient-use-of-boilers-could-save-400million">Carbon Trust</a> reporting that UK businesses together could save more than £400 million a year by improving hot water boiler efficiency.</p>
<h3>Lighting</h3>
<p>Let’s start simple. Changes to lighting are often simple but effective:</p>
<ul>
<li><b>Turn it off:</b> If there are windows and there is plenty of light, turn off the lights and enjoy the natural ambience.</li>
<li><b>Change the lights:</b> A change to <a href="http://www.electricityprices.org.uk/energy-saving-light-bulbs/">energy saving light bulbs</a> can make a big difference. For example, incandescent light bulbs are less efficient than halogen or compact fluorescent lamps.</li>
<li><b>Clean it: </b>The life expectancy and output of lighting can degrade if dust and other dirt collect, so make sure to keep it clean.</li>
<li><b>Occupancy sensors:</b> These detect movement in a room and turn the lights on and off accordingly, generally costing up to $80 depending on circumstances.</li>
</ul>
<h3>Heating</h3>
<p>Another simple but effective way that small or larger business owners can reduce energy wastage is by keeping track of their heating:</p>
<ul>
<li><b>Turn it off:</b> It’s that one again, but it is applicable if people are not there to be kept warm. Consider setting a timer if you know employees will be starting and finishing work at a certain time; otherwise it may be chilly at start time.</li>
<li><b>Be </b><a href="http://www.energystar.gov/index.cfm?c=sb_guidebook.sb_guidebook_hvac"><b>heating energy efficient</b></a><b>:</b> As the seasons change the temperature of your business’ heating should reflect this. Try different settings on the thermostat to find the one that saves energy and works for your employees.</li>
<li><b>Don’t let in the cold:</b> Cracks or gaps, or damaged windows, can let in drafts, but sealing these can ensure the thermostat is not turned up.</li>
<li><b>Open the window:</b> If the summer has arrived and you and your employees need some cooling down, consider opening the window rather than touching the heating.</li>
</ul>
<h3>Office apparatus</h3>
<p><a href="http://www.sba.gov/content/office-equipment-and-appliances">Office energy efficiency</a> is hampered by several items around the office that waste energy and money. But you can make a difference:</p>
<ul>
<li><b>Monitor:</b> If a PC is not in use for a while switch it off, and make sure this is done at the end of the day.</li>
<li><b>PCs:</b> Some cleaning and general maintenance can make a difference to the energy usage of a PC. If you hear the fan working hard it’s probably because there is a lot of collected dust.</li>
<li><b>Printers:</b> Consider networking several employees to one printer as this will lead to energy and cost savings.</li>
<li><b>Photocopiers: </b>They sit in the corner of the office and waste a lot of energy while they sit there idly. Other than turning them off when they are not in use – yes, that one again – consider using the double-sided option and run copies in batches. Also, don’t buy big, buy the copier that actually suits your business requirements.</li>
</ul>
<h3>Smart meters</h3>
<p>The smart grid in both America and the UK uses communications technology such as smart meters to maximize the efficiency and affordability of electricity. These smart meters use ‘big data’ for households and businesses to give insights into where energy is being wasted and where it can be saved. These can help you as a business owner to save money and understand your business’ processes. In the UK, there are also half hourly meters which work to provide bespoke costs and not ones based on estimates. Half hour metering is applicable if your business expands and can help companies to monitor usage and implement programmes. In the UK, half hourly meters are generally a mandatory requirement for large users of energy.</p>
<h3>Action steps</h3>
<p>So what have we learned today? That it is often simple changes that can improve a business’ energy efficiency and expenses. The following, and article ending, action steps should hopefully help entrepreneurs and small business owners to implement the elements discussed above:</p>
<ul>
<li><b>Analysis of premises:</b> Take a look around your workplace and see if you can find any areas where energy is being wasted and where key changes can be implemented.</li>
<li><b>Analysis of competitors: </b>How are other businesses in your industry working to change their energy consumption? Can you do the same or better?</li>
<li><b>Energy saving champion:</b> Depending on the current level of your business and the resources available, appointing an energy saving champion can give your organisation a spearhead for change.</li>
<li><b>Seek out help:</b> Organisations like the Carbon Trust offer a range of services to help businesses improve their green standings.</li>
<li><b>Meter reading:</b> As mentioned above there are smart meters like half hourly meters as part of the <a href="http://energy.gov/oe/technology-development/smart-grid">smart grid</a> which give you real insights for change.</li>
<li><b>Energy supplier:</b> Speak to your supplier and see what changes can be made. Also, do not be afraid to see what else is out there.</li>
</ul>
<p><a href="https://plus.google.com/105826594897322632964/?rel=author"><i>Jason Smith</i></a><i> is the utility manager at </i><a href="http://www.businesselectricityprices.org.uk" target="_blank"><i>www.businesselectricityprices.org.uk</i></a><i> which has helped thousands of businesses each year to reduce their energy bills by providing guidance on green energy and energy management.</i></p>
<p><em>Image Credit: Shutterstock.com</em></p>
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		<title>13 Surprising Startup Challenges</title>
		<link>http://under30ceo.com/13-surprising-startup-challenges/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=13-surprising-startup-challenges</link>
		<comments>http://under30ceo.com/13-surprising-startup-challenges/#comments</comments>
		<pubDate>Wed, 22 May 2013 15:00:24 +0000</pubDate>
		<dc:creator>theyec</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup Advice]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[startup challenges]]></category>
		<category><![CDATA[Young Entrepreneur Council (YEC)]]></category>

		<guid isPermaLink="false">http://under30ceo.com/?p=29106</guid>
		<description><![CDATA[QUESTION: WHAT ARE SOME CHALLENGES YOU DID NOT ANTICIPATE WHEN DECIDING TO START YOUR OWN BUSINESS? Question by: Ashley CASH FLOW IS A COMMON STRUGGLE &#8220;We started with clients from day one, so we&#8217;ve always been profitable, but one thing we didn&#8217;t think about when we started was cash flow. Many profitable businesses experience famine and [...]]]></description>
				<content:encoded><![CDATA[<h3><strong><a href="http://under30ceo.com/?attachment_id=30425" rel="attachment wp-att-30425"><img class="alignleft size-medium wp-image-30425" alt="Startup Challenges" src="http://under30ceo.com/wp-content/uploads/2013/05/Startup-Challenges-300x200.jpg" width="300" height="200" /></a>QUESTION: </strong>WHAT ARE SOME CHALLENGES YOU DID NOT ANTICIPATE WHEN DECIDING TO START YOUR OWN BUSINESS?</h3>
<p><strong><small>Question by: Ashley</small></strong></p>
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<h3>CASH FLOW IS A COMMON STRUGGLE</h3>
<p><em>&#8220;We started with clients from day one, so we&#8217;ve always been profitable, but one thing we didn&#8217;t think about when we started was cash flow. Many profitable businesses experience famine and feast, due to invoice scheduling or higher sales during certain parts of the year. You must have a plan to spread profits from the most profitable times to cover times when cash flow is slower.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/allie-siarto" target="_blank">Allie Siarto</a> | Partner, Director of Analytics, <a href="http://loudpixel.com/" target="_blank">Loudpixel</a></div>
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<h3>HOW MUCH IS INSURANCE?</h3>
<p><em>&#8220;Did you think about all the startup costs &#8212; all of them? Failing to anticipate the high cost of insurance for certain personal and operational ventures can be a killer to capital, as some vendors and potential clients require a large amount of insurance coverage. Therefore, I urge entrepreneurs to analyze the potential cost prior to raising capital and writing elaborate business models.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/george-mavromaras" target="_blank">George Mavromaras</a> | Founder and President, <a href="http://mavroinc.com/" target="_blank">Mavro Inc. | Praetor Global LLC.</a></div>
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<h3>HARSH CRITICS ARE EVERYWHERE</h3>
<p><em>&#8220;While our employees and many of our clients were excited about bringing a new brand to the community, there were many feathers ruffled. Through research, focus groups, and conversations, I was confident that the changes would be received well. I did not expect a note scribbled through my new logo with nasty feedback. Dealing with unexpected critics was emotionally draining but I stayed focused.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/nancy-t-nguyen" target="_blank">Nancy T. Nguyen</a> | President &amp; CEO, <a href="http://www.sweettsalon.com/" target="_blank">Sweet T Salon</a></div>
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<h3>MY OWN EXTREME EMOTIONS</h3>
<p><em>&#8220;I didn&#8217;t realize how emotionally volatile running a startup would be when I first began. I&#8217;m usually wavering between intoxicating highs when I enjoy successes, to very deep depressing lows when things get tough. Your business becomes a reflection of yourself, and you can&#8217;t help but take running it personally.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/eric-bahn" target="_blank">Eric Bahn</a> | Founder, <a href="http://www.beatthegmat.com/" target="_blank">Beat The GMAT</a></div>
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<h3>SCALING TAKES TIME</h3>
<p><em>&#8220;I&#8217;m a &#8216;do it now&#8217; type of person, which means that I get pretty frustrated when I can&#8217;t get going on something new. But scaling a bootstrapped business takes time. You&#8217;ve got to work on the right projects in the right order, and you can&#8217;t just leap into the bit you want to be doing right away. That&#8217;s been a tough lesson for me, and one I&#8217;ve had to relearn a couple of times.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/thursday-bram" target="_blank">Thursday Bram</a> | Consultant, <a href="http://www.hypermodernconsulting.com/" target="_blank">Hyper Modern Consulting</a></div>
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<h3>WHAT ARE MY CUSTOMERS THINKING?</h3>
<p><em>&#8220;When you start a business, it&#8217;s easy to assume you know exactly what people want to buy. But the truth is that understanding your customer and what they are looking for takes a lot of practice, and is a concerted effort that&#8217;s going to improve your marketing and profitability like nothing else.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/nathalie-lussier" target="_blank">Nathalie Lussier</a> | Creator, <a href="http://websiteguide.nathalielussier.com/" target="_blank">The Website Checkup Tool</a></div>
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<h3>SUPPORT IS A HOT COMMODITY</h3>
<p><em>&#8220;I always assumed that starting your own business and going off on your own was seen as an honorable action. So I did not expect the lack of support I received from friends and family who told me I wasn&#8217;t really a business owner. They said I wasn&#8217;t making money yet, I was too young, I should take the safe route and continue working for someone else. They&#8217;d keep asking me how my job hunt was going.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/steven-le-vine" target="_blank">Steven Le Vine</a> | CEO/President, <a href="http://www.theprgrapevine.com/" target="_blank">grapevine pr</a></div>
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<h3>YOU CAN&#8217;T BE EVERYWHERE AT ONCE</h3>
<p><em>&#8220;When it comes to scaling the business, knowing that &#8216;no one can do it like I can&#8217; did more harm than good. As the owner who is pulled in a hundred different directions, it is imperative to teach my unique way of working to others so that the business can grow with team support. Before teaching the team, I was frustrated, felt unsupported and could not escape the business for even a day.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/kelly-azevedo" target="_blank">Kelly Azevedo</a> | Founder, <a href="http://www.shesgotsystems.com/" target="_blank">She&#8217;s Got Systems</a></div>
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<h3>A SCHEDULED SOCIAL LIFE</h3>
<p><em>&#8220;I&#8217;ve been told more than once that I&#8217;m not as fun as I used to be! When you have large goals, you have to carry a lot of weight on your shoulders. That can translate into a diminished social life, if you&#8217;re not intentional about scheduling it. There is absolutely more time to be social, greater satisfaction, and success in the long term, but you will have to understand delayed gratification.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/evan-kirkpatrick" target="_blank">Evan Kirkpatrick</a> | CEO, <a href="http://www.wendellcharles.com/" target="_blank">Wendell Charles Financial</a></div>
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<h3>CONSTANT INDUSTRY CHANGES</h3>
<p><em>&#8220;My first business relied heavily on my network in the magazine journalism industry. That meant that when the industry started to contract, I needed to modify my client base and eventually start a second business to survive as an entrepreneur. Sometimes, industry changes completely outside your control can have a dramatic impact on your company.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/elizabeth-saunders" target="_blank">Elizabeth Saunders</a> | Founder &amp; CEO, <a href="http://www.schedulemakeover.com/" target="_blank">Real Life E®</a></div>
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<h3>THERE&#8217;S TOO MANY OPTIONS</h3>
<p><em>&#8220;Leaving the large law firm to go out on my own, I was inundated with possible revenue streams to chase and spread myself too thin. However, once I picked a few narrow customer bases and focused my marketing efforts, I really started getting traction.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/peter-minton" target="_blank">Peter Minton</a> | Founder &amp; President, <a href="http://www.mintonlawgroup.com/" target="_blank">Minton Law Group, P.C.</a></div>
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<h3>PEOPLE AREN&#8217;T EASY TO MANAGE</h3>
<p><em>&#8220;One of the most challenging aspects of running a business is managing your employees. It is more difficult than I anticipated to keep a staff on track and make sure everything runs smoothly.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/josh-weiss" target="_blank">Josh Weiss</a> | Founder and President, <a href="http://www.bluegala.com/" target="_blank">Bluegala</a></div>
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<h3>MANY MISTAKES WILL HAPPEN</h3>
<p><em>&#8220;While running someone else&#8217;s company, I had the chance to see great ways of doing things and also learned methods that did not work well. For some reason, I thought this would virtually eliminate mistakes when I opened my own. It reduced the mistakes, but did not eradicate them. In business, you will make mistakes &#8212; you can only hope you catch them early enough to keep them from being fatal.&#8221;</em></p>
<div>- <a href="http://theyec.org/author/vanessa-nornberg" target="_blank">Vanessa Nornberg</a> | President, <a href="http://www.metalmafia.com/" target="_blank">Metal Mafia</a></div>
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<p><i>The </i><a href="http://theyec.org/"><i>Young Entrepreneur Council (YEC)</i></a><i> is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched</i><a href="http://mystartuplab.com/"><i> #StartupLab</i></a><i>, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.</i></p>
<p><em>Image Credit: Shutterstock.com</em></p>
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		<title>An Open Letter to Frustrated Entrepreneurs (A Response)</title>
		<link>http://under30ceo.com/an-open-letter-to-frustrated-entrepreneurs-a-response/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-open-letter-to-frustrated-entrepreneurs-a-response</link>
		<comments>http://under30ceo.com/an-open-letter-to-frustrated-entrepreneurs-a-response/#comments</comments>
		<pubDate>Wed, 22 May 2013 13:00:09 +0000</pubDate>
		<dc:creator>Matt Wilson</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[matt wilson]]></category>
		<category><![CDATA[open letter]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://under30ceo.com/?p=30543</guid>
		<description><![CDATA[Last week Daniel DiPiazza wrote &#8220;An Open Letter to Frustrated 20 Somethings&#8221; on Under30CEO.  It blew up.  The article had over 100 comments on the first day.  Daniel&#8217;s premise: If it was up to him, why would he make a &#8220;job&#8221; or &#8220;work&#8221; the center of his life?  When someone asks him &#8220;what he does&#8221;, [...]]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;"><img class=" wp-image-30585 aligncenter" alt="Edison Failure" src="http://under30ceo.com/wp-content/uploads/2013/05/thomas-edison.jpg" width="425" height="425" /><br />
Last week Daniel DiPiazza wrote &#8220;<em><a href="http://under30ceo.com/an-open-letter-to-frustrated-20-somethings/" target="_blank">An Open Letter to Frustrated 20 Somethings</a></em>&#8221; on Under30CEO.  It blew up.  The article had over 100 comments on the first day.  Daniel&#8217;s premise:</p>
<p>If it was up to him, why would he make a &#8220;job&#8221; or &#8220;work&#8221; the center of his life?  When someone asks him &#8220;what he does&#8221;, why should he have to respond and narrowly define himself by the skills he uses to make money?</p>
<blockquote><p>I’d spend my life traveling, learning languages, practicing martial arts, reading, programming, eating good food and (eventually) raising smart, open-eyed children. All the other shit can suck it.</p></blockquote>
<p>Touché Daniel, and I agree: there is a better way. <em> <strong>Now let me break it down for those on a quest to &#8220;do what you love&#8221; from someone who&#8217;s been through all the ups and downs&#8230;</strong></em></p>
<p>I graduated from Bryant University having built what the Collegiate Entrepreneurs&#8217; Organization named the best chapter in the world, four out of five years.  I was leading a team of 150 smart, young, innovative, passionate people.  <em>No way I was getting a f*cking job.</em></p>
<p>I pass up job offers galore, to &#8220;start my empire&#8221; from my mom&#8217;s basement outside of Poughkeepsie.  Pitching VC&#8217;s, writing business plans, sending money to India for web development, I was still, without a clue on how to actually make money from my lawnchair.  I call <a title="Under30CEO Co-founder" href="http://twitter.com/jaredotoole" target="_blank">Jared O&#8217;Toole </a>to drink some Miller Lite&#8217;s on the front porch and we realize there have to be lots of other young people trying to start businesses just like us.  We co-found Under30CEO.com.</p>
<p>Without a clue, and no revenue in sight, it&#8217;s now the dead of winter, and Poughkeepsie is getting depressing.  Then the Global Financial Crisis hits, and now we&#8217;re really screwed.  My mom comes to me shortly after Christmas to tell me that we will be losing our house.  The home I grew up in.</p>
<h3><strong>Lesson 1: At least be able to tell your mom how your business plans to make money.</strong></h3>
<p>Sh*t, those $65k+ salaries I turned down could be coming in handy right now.  It was time to hustle.  I accept the first job I can find on Craigslist&#8211;a position for a driver and show up at 6AM&#8230; wheeling and dealing can&#8217;t be so bad.  It&#8217;ll be my mobile office&#8230;</p>
<p><strong>Wrong.</strong>  I show up and am given the keys to a dump truck.  With an 18 foot trailer.  WTF.  I guess it&#8217;s time to learn to drive a dump truck&#8230;</p>
<p>I get us to the job site, and I&#8217;m quickly informed that the crew of Mexican laborers I&#8217;m driving around aren&#8217;t going to appreciate it if I sit in the truck&#8230; It&#8217;s time for me to dig ditches 12 hours a day for the next six months&#8230;</p>
<h3><strong>Lesson 2: When you put your back against the wall, you make sh*t happen.</strong></h3>
<p>Sure, I could have chalked up my entrepreneurial dreams and got a cushy desk job.  But instead, I put myself in the most uncomfortable situation possible.  Digging ditches with guys who could work me under the table, AND THEN going home to moonlight Under30CEO until 2AM was absolutely miserable.  I was making $15/hour, living in a tiny apartment with my mom.  I love you Mom, but that&#8217;s not exactly what I thought my &#8220;empire&#8221; would entail.</p>
<p>Shout out to Jared O&#8217;Toole who represented Andersen Windows at the Wappingers Town Fair that year.</p>
<h3><strong>Lesson 3:  Test everything.</strong></h3>
<p>We&#8217;ve tried everything on this damn site.  We don&#8217;t talk about it much, but Under30CEO was once just a Ustream show, then a Ning Network, a Meetup, and a membership site, we&#8217;ve offered daily deals, affiliate offers, consulted startups, hosted workshops on social media, done dealflow for VCs, you name it, we&#8217;ve tested it.  It&#8217;s been the smartest thing we&#8217;ve ever done.  Make little tests, if they make money, run with them, if not, see ya later&#8230;</p>
<h3><strong>Lesson 4: You don&#8217;t test stuff very long when you&#8217;re broke.</strong></h3>
<p>While throwing stuff against the wall and seeing what sticks is great, when you&#8217;re bootstrapping on a ditch-digger&#8217;s wage, you don&#8217;t have the money or the patience to test things for very long.  You&#8217;re trying to get cashflow positive as fast as possible.  Any of the business models listed above are solid ideas and could be turned into million dollar businesses.  Looking back at it, it was probably our biggest curse.  We were looking to get hit the jackpot, and we were quick to give up.  <em>Young and impatient?  Yes&#8230;</em> <strong>But smart.</strong>  Here&#8217;s why:</p>
<h3><strong>Lesson 5: Never do anything you are going to hate.<br />
</strong></h3>
<p>Call me a pretentious, formerly-frustrated 20-something, but we stuck to our core value of doing something we loved.  We love being in the business of inspiring young entrepreneurs.  Many of those other business models were not that, and we knew we would eventually grow to hate them.  We listened to our gut, and as corny as it sounds, we followed our dream&#8230;</p>
<h3><strong>But don&#8217;t think for a moment that it was easy.  </strong></h3>
<p>Guts, grit, determination, yeah, all of that, and then some.  It&#8217;s way harder than anyone will ever tell you.  But worth it?  Oh, hell yes.</p>
<p>Now we&#8217;re officially spinning off a new company, based on something we&#8217;re even more insanely passionate and excited about&#8230; A travel company for ambitious young professionals.  The best part?  I got to spend seven months around the world, working from this very laptop, plotting world domination.</p>
<p>No wait, ACTUALLY, the best part is that this travel company is designed to be the launching pad for young people who want to see the world, and go out and do big things.  This isn&#8217;t a course and there is no curriculum.  We simply curate experiences in places like Costa Rica and Nicaragua with other amazing people and inspire the creative environment to let you guys figure out your next big moves.</p>
<p><em>An Open Letter to Frustrated 20-Somethings?</em>  Yes Daniel, you&#8217;re spot on.  It is possible to make money doing what you love.  And when it helps other people figure out their dreams?  It&#8217;s game on.</p>
<p><strong>Break out of your comfort zone: Enter to win a <a title="Trip of a lifetime giveaway" href="http://giveaway.under30experiences.com" target="_blank">Trip of a Lifetime to Costa Rica</a> via Under30Experiences.</strong></p>
<p><em>Matt Wilson is Co-founder of Under30Media and Adventurer in Residence at Under30Experiences.  </em><br />
<a class="twitter-follow-button" href="https://twitter.com/mattwilsontv" target="_blank">Follow @MattWilsontv</a></p>
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		<title>The 7 Startup &#8220;Mudas&#8221;</title>
		<link>http://under30ceo.com/the-7-startup-mudas/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-7-startup-mudas</link>
		<comments>http://under30ceo.com/the-7-startup-mudas/#comments</comments>
		<pubDate>Tue, 21 May 2013 21:00:00 +0000</pubDate>
		<dc:creator>Under30CEO</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup Advice]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[Eric Lozada]]></category>
		<category><![CDATA[startup mudas]]></category>

		<guid isPermaLink="false">http://under30ceo.com/?p=29233</guid>
		<description><![CDATA[In the industrial world the elimination of “muda” (Japanese term for waste) can&#8217;t be stressed enough as means to increase productivity and profitability, yet there is a vast majority of service-related businesses that are still trying to figure out how to implement lean strategies to their businesses. Startup founders may find that there are several [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://under30ceo.com/?attachment_id=30420" rel="attachment wp-att-30420"><img class="alignleft size-medium wp-image-30420" alt="Seven Efficiency Mudas" src="http://under30ceo.com/wp-content/uploads/2013/05/Seven-Efficiency-Mudas-300x199.jpg" width="300" height="199" /></a>In the industrial world the elimination of “muda” (Japanese term for waste) can&#8217;t be stressed enough as means to increase productivity and profitability, yet there is a vast majority of service-related businesses that are still trying to figure out how to implement lean strategies to their businesses.</p>
<p>Startup founders may find that there are several tools that are currently being used by big companies that may be applied to their own businesses to create &#8220;unfair advantages&#8221; relative to the competition just by designing and operating more efficiently.</p>
<p>May I present to you what I’d like to call <i>The 7 Startup Mudas</i>.</p>
<h3><b>1.    </b><b>Waiting</b></h3>
<p>As <i>Eric Ries’s Lean Startup</i> states don&#8217;t waste your time and launch as fast as possible.</p>
<h3>2.    Inventory</h3>
<p>Don&#8217;t waste money creating unnecessary inventories that will occupy unneeded space. Develop a strategy to instead buy and use only what is strictly needed.</p>
<h3>3.    Over-designing</h3>
<p>Design only what the client desires and what you validated using customer validation tools. Make sure you are developing the right product at the right time for the validated client.</p>
<h3>4.    Over-processing</h3>
<p>Don&#8217;t waste other peoples time by building complicated stuff. Save the trouble for later and try to design processes that can be easily standardized from the beginning. If you are already well on your way in your product development ask yourself what can be improved to make your product flow without interruption. Use tools such as 5S, spaguetti diagrams, value stream mapping and other lean tools to skim the fat of your current product development process.</p>
<h3>5.    Inefficient/Too much Testing</h3>
<p>Create your own metrics to test your product, keep track of everything, analyze variability (product and process related) and improve. During testing try to come up with solutions to shorten your startup&#8217;s overall lead and cycle time in delivering value to clients. Have a strategy for identifying waste and immediately respond to problems, challenges or breakdowns.</p>
<h3>6.    Hiring Rock Stars</h3>
<p>Check out Kelsey Meyer’s awesome article <a href="http://under30ceo.com/why-we-dont-hire-rock-stars/" target="_blank">“Why we don’t hire rock stars”</a>. Sometimes teams look great on paper but are they really delivering value to your startup? Use wisely the potential of each individual in your team. Dismiss anyone that is not making significant contribution.</p>
<h3>7.    Miscommunication</h3>
<p>Develop good rapport and minimize indirect interactions with your possible suppliers, clients and your team. Use project management tools to simplify tasks, create milestones and schedule projects.</p>
<p>When building your products or services always consider:</p>
<ol>
<li>The cost of manufacturing or service</li>
<li>Learning curves</li>
<li>Competition</li>
<li>Fluctuations in demand</li>
<li>Devising an efficient schedule for material shortages</li>
<li>Building flexible processes and highly configurable products</li>
<li>Insufficient vendor capabilities</li>
<li>Quality standards</li>
<li>Process inconsistencies</li>
</ol>
<p>Keep in mind that by developing simple and easy to manufacture products and services you are minimizing primary startup costs drivers. Be rigorous in your design approach while maintaining a fast testing atmosphere so you can develop a fully integrated lean atmosphere.</p>
<p>Whether your business is a manufacturing or service based startup it is important to establish common processes for product development, product management and manufacturing service offering.</p>
<p><i>The 7 Startup Mudas</i> will enable you to tailor your own winning formula to operate efficiently. In no time you will see significant performance improvements in quality, cycle time, asset management, delivery and profit among others.  Please let me know if my advice works for you.</p>
<p><em>Eric Lozada is an industrial engineer and startup founder based in Puerto Rico, visionary thinker and coffee lover. Follow me at Twitter: SuperEric00; LinkedIn: Eric Lozada; email: lozada.eric@gmail.com</em></p>
<p><em>Image Credit: Shutterstock.com</em></p>
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		<title>Google+ Communities Every Small Business Owner Should Be A Part Of</title>
		<link>http://under30ceo.com/google-communities-every-small-business-owner-should-be-a-part-of/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-communities-every-small-business-owner-should-be-a-part-of</link>
		<comments>http://under30ceo.com/google-communities-every-small-business-owner-should-be-a-part-of/#comments</comments>
		<pubDate>Tue, 21 May 2013 19:00:45 +0000</pubDate>
		<dc:creator>Under30CEO</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup Advice]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[small business community]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://under30ceo.com/?p=29255</guid>
		<description><![CDATA[Every entrepreneur and small business owner needs a little help now and then. Google+ Communities is the perfect place to find mentors, get advice and network with others who are trying to get their own startups going. Here are 31 of the best. Venture Capital Communities Venture Capital for Africa (VC4Africa) Have you heard the [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://under30ceo.com/?attachment_id=30414" rel="attachment wp-att-30414"><img class="alignleft size-medium wp-image-30414" alt="Google+ Communities" src="http://under30ceo.com/wp-content/uploads/2013/05/Google+-Communities-199x300.jpg" width="199" height="300" /></a>Every entrepreneur and small business owner needs a little help now and then. Google+ Communities is the perfect place to find mentors, get advice and network with others who are trying to get their own startups going. Here are 31 of the best.</p>
<h3>Venture Capital Communities</h3>
<p><a href="https://plus.google.com/communities/106259366838014709191" target="_blank"><b>Venture Capital for Africa (VC4Africa)</b></p>
<p></a></p>
<p>Have you heard the phrase, “See one, do one, teach one?” The idea is that you learn a skill from someone else, try it yourself, and then learn even more by showing someone else how to do it. Be a mentor with VC4Africa and you can do just that. This community can put you in touch with a budding entrepreneur in Africa. Sharing your new knowledge with someone across the globe will help you become a better entrepreneur.</p>
<p><a href="https://plus.google.com/communities/111787829104409396820" target="_blank"><strong>Venture Capital—Winning the Venture Game!</strong></p>
<p></a></p>
<p>This community is the place to go to learn about crowd funding, angel investors and venture capital in general. Members offer advice, ask questions and help each other figure out how to fund their unique businesses.</p>
<p><a href="https://plus.google.com/communities/112837429549478961679" target="_blank"><b>Startup Funding</b></p>
<p></a></p>
<p>This community isn’t for startup entrepreneurs—it’s for investors interested in contributing funding to new ventures. While you won’t join this community as a member, it’s definitely worthwhile to pop in occasionally and see what’s going on in the world of venture capitalists. They post content and information about events and conferences around a variety of business niches.</p>
<h3>Communities for Startups in Specific Locations</h3>
<p><em><b>For Londoners</b></em></p>
<p><a href="https://plus.google.com/communities/111886433242700687389" target="_blank"><b>Startup London</b></p>
<p></a></p>
<p>A community for new business entrepreneurs in London. Members can get feedback about their ideas from other members, post and read helpful content and engage in discussion. Startup London takes the Google+ Community idea even further—members post about local business-related events in London and meet up in person for more networking opportunities.</p>
<p><em><b>For New Yorkers</b></em></p>
<p><a href="https://plus.google.com/communities/106761269906346666481" target="_blank"><b>Startup NYC</b></p>
<p></a></p>
<p>For those Big Apple residents starting new endeavors, Startup NYC is a great community to learn everything about entrepreneurship and business in the big city. It can be hard to meet people in this city of over 8 million people—Startup NYC will introduce you to like-minded entrepreneurs facing the same challenges as you. Local events are listed here, too.</p>
<p><em><b>For Berliners</b></em></p>
<p><a href="https://plus.google.com/communities/118175720705730613087" target="_blank"><b>Berlin Startups</b></p>
<p></a></p>
<p>This community, created specifically for new entrepreneurs in Berlin, Germany is an active space with lots of back-and-forth dialogue. The community asks that members post in English—members originate from many countries around the world.</p>
<p><em><b>For Brazilians</b></em></p>
<p><a href="https://plus.google.com/communities/101265633523288570591" target="_blank"><b>Startup Brasil</b></p>
<p></a></p>
<p>Brazilian entrepreneurs will find a vibrant community here. Business owners and those wanting to start a business contribute content, tips and let members know about events. The community hosts its own networking events, too.</p>
<p><em><b>For Small Biz in the UK</b></em></p>
<p><a href="https://plus.google.com/communities/100973896580733696579" target="_blank"><b>Small Business UK</b></p>
<p></a></p>
<p>This community is more of a discussion board than content offerings, but can still be helpful for small biz and self-employed folks living and working in the UK. Strict rules regarding spammy posts and trolling.</p>
<h3>Communities for Startups in Every Location</h3>
<p><a href="https://plus.google.com/communities/107764156845869296524" target="_blank"><b>Startup Founders</b></p>
<p></a></p>
<p>This small but growing community is open to everyone who has something of value to share. Whether you’re a new business owner, in the planning stages or your business, or an experienced old-timer, you’re invited to post content, advice, questions and events. Members live all over the world.</p>
<p><a href="https://plus.google.com/communities/104678432413494025574" target="_blank"><b>Startup Weekend</b></p>
<p></a></p>
<p>Budding entrepreneurs all over the world contribute to this community. You’ll find members sharing plenty of great content and reporting about conferences in cities far from you: everywhere from Cedar City, Utah to Rio de janeiro. Startup Weekend also hosts occasional contests.</p>
<p><a href="https://plus.google.com/communities/104033636299524605316" target="_blank"><b>Entrepreneurs and Startups</b></p>
<p></a></p>
<p>A loosely-organized, largish community of folks just starting out. Lots of content-sharing here, tons of friendly faces and a wee bit of self-promotion. A great community for newbies to cut their teeth on.</p>
<h3>Tech and Online Business Communities</h3>
<p><a href="https://plus.google.com/communities/101475927808515856933" target="_blank"><b>Start-up Talk</b></p>
<p></a></p>
<p>This community is hosted by ci&amp;T; a company specializing in lean IT and outsourcing for businesses. You’ll find mostly ci&amp;T execs posting on this community, but everyone is invited to participate. The focus of the community is mainly concerned with IT, but other aspects of entrepreneurship are sprinkled in.</p>
<p><a href="https://plus.google.com/communities/106544822742219199730" target="_blank"><b>Silicon Valley Entrepreneurs &amp; Startups</b></p>
<p></a></p>
<p>“Silicon Valley” says it all—this community is absolutely focused on entrepreneurs interested in building apps and developing other technology-related products. You’ll find contributors involved with Android, iOS, WordPress, Facebook, etc.</p>
<p><a href="https://plus.google.com/communities/100445483815501942968" target="_blank"><b>Internet Startups</b></p>
<p></a></p>
<p>Specifically for Internet entrepreneurs, this large community offers plenty of content sharing, advice and information. Community members hail from every corner of the globe, but are asked to post in English</p>
<p><a href="https://plus.google.com/communities/117204920781478545755" target="_blank"><b>Internet Media Labs</b></p>
<p></a></p>
<p>This incubator community is based in NYC and offers info from some of the greatest innovators in technology. Regular podcasts and “lab sessions” take entrepreneurs by the hand and guide and offer valuable advice from industry giants. In addition, members share presentations, content and ask for advice from others.</p>
<p><a href="https://plus.google.com/communities/116645223791368796255" target="_blank"><b>Online Entrepreneur</b></p>
<p></a></p>
<p>Created specifically for new online business owners, this community has members who are dedicated to offering content that actually offers relevant advice. Posts are organized into categories that include: General Business Tips, Online Marketing, Management, Design, Tools of the Trade and Intros/Promotion.</p>
<h3><b>Communities About Entrepreneurship</b></h3>
<p><a href="https://plus.google.com/communities/104159905132521549948" target="_blank"><b>Entrepreneurs/Self Employed Community</b></p>
<p></a></p>
<p>This large community focuses on a range of topics and conveniently separates posts into each category. Topics include: Self Employment, Marketing, Finance, Incubation and Feedback (plus a special category for introducing yourself, keeping those, “Hi, I’m Brenda” posts separated from real information). The community is closely moderated and does not allow self-promotion.</p>
<p><a href="https://plus.google.com/communities/118024477713338508558" target="_blank"><b>Entrepreneur</b></p>
<p></a></p>
<p>Hosted by Entrepreneur.com, the community members here offer tons of great information and all varieties of content (plenty of podcasts and video in addition to written content). Contributors from many different places, but most posts are in English.</p>
<p><a href="https://plus.google.com/communities/107047731077747818341" target="_blank"><b>Entrepreneurs, Self-Employed and Small Business</b></p>
<p></a></p>
<p>A little bit of something for everyone. This community is organized into 20 different categories—everything from legal issues to marketing. It’s a large community (well over 15,000 members), so expect a variety of advice—some very relevant, some not as much.</p>
<p><a href="https://plus.google.com/communities/100155424570601747341" target="_blank"><b>Entrepreneurs and Small Business</b></p>
<p></a></p>
<p>Hosted by EFactor.com, this smallish community has tons of contributions, mostly from EFactor.com itself. It’s relevant, interesting content, though, and well worth your time.</p>
<p><a href="https://plus.google.com/communities/118372570376292897051" target="_blank"><b>Social Enterprise Collaborative</b></p>
<p></a></p>
<p>A community with an academic flair, Social Enterprise Collaborative is hosted by DePaul University in Chicago. You’ll find lots of internship postings, studies and networking opportunities, all focused on social responsibility entrepreneurship.</p>
<h3><b>Communities for Women Entrepreneurs</b></h3>
<p><a href="https://plus.google.com/communities/103199328067186277874" target="_blank"><b>Women Entrepreneurs</b></p>
<p></a></p>
<p>A small community geared toward female entrepreneurs. Lots of legit content sharing and helpful advice, organized into categories. One category, “I need&#8230;” is helpful for those needing (and providing) advice. No self-promotion allowed on this community—just learning, helping and giving.</p>
<p><a href="https://plus.google.com/communities/113471715217920213356" target="_blank"><b>Women Entrepreneurs Who Change the World</b></p>
<p></a></p>
<p>A mix of women entrepreneurs and social entrepreneurship, this community is focused on giving to the community of women small biz owners, coaches, authors and any woman who feels that sharing and mentoring are an important facet of the entrepreneurship experience. Lots and lots of great online networking going on in this community.</p>
<h3><b>Small Business Communities</b></h3>
<p><a href="https://plus.google.com/communities/113826880340152714616" target="_blank"><b>Small Business</b></p>
<p></a></p>
<p>A decent-sized community full of a diverse group of small biz owners. The community is open to everyone, but has specific rules for self-promotion (posting in a self-promo section). A great place to collaborate with others and get advice.</p>
<p><a href="https://plus.google.com/communities/111640439000100491329" target="_blank"><b>Small Business: Advice and Resources for Small Business Owners</b></p>
<p></a></p>
<p>Focusing on webinars, online marketing and social media, this small biz community is a hybrid of small biz info and Internet biz info. If your small biz needs some help with its online components, this is the place to be.</p>
<p><a href="https://plus.google.com/communities/117768136257487144911" target="_blank"><b>Small Business: Discussing Small Business Across America</b></p>
<p></a></p>
<p>A community focusing on all aspects of small biz. You’ll find separate sections for posting/learning about brick-and-mortar biz, online biz, marketing, legal issues, etc.</p>
<p><a href="https://plus.google.com/communities/116008665412053097309" target="_blank"><b>Your Small Business</b></p>
<p></a></p>
<p>Community-focused, offering content from large companies, business owners and mentors. The community has strict standards that ensure that every member submits relevant content, so you’ll find high-quality stuff here.</p>
<p><a href="https://plus.google.com/communities/111485579524064707357" target="_blank"><b>Small Business Marketing: Social Local Mobile (SoLoMo)</b></p>
<p></a></p>
<p>It’s just what you think it is—a community focused on social media, mobile marketing and buy local. Helpfully organized into tons of categories from blogging to websites to analytics and more. The community has specific guidelines to keep posters offering legit, helpful content.</p>
<p><a href="https://plus.google.com/communities/105072610747810945735" target="_blank"> <b>Small Business Marketing</b></p>
<p></a></p>
<p>A super-comprehensive community offering advice and content on 19 topics, organized into categories. You’ll find SEO, IT Support, Web Dev and even helpful case studies.</p>
<p><a href="https://plus.google.com/communities/101611062842154606478" target="_blank"><b>Social Media Trends for Small Business</b></p>
<p></a></p>
<p>A community centered around creating effective social media marketing for your small business. Separate categories for each social media platform: Facebook, Twitter, Google+, Pinterest and YouTube, plus a few more topics.</p>
<p><a href="https://plus.google.com/communities/104961990897569536009" target="_blank"><b>Local Small Business Marketing, SEO, Social Media</b></p>
<p></a></p>
<p>Based in Sacramento, this community focuses on SEO and social media strategies. You’ll see posts from industry experts and newbies alike, but most offer relevant content and helpful advice.</p>
<p><b>Get Going with Google+ Communities</b></p>
<p>Getting involved with Google+ Communities will help you grow your business, offer you the chance to help and mentor others and give you a voice in the world of entrepreneurship. Choose a few communities and start participating, but don’t be tempted to join too many—you’ll get the most out of the experience by participating frequently on a few select communities that most closely reflect your own niche.</p>
<p><a href="https://plus.google.com/107409665905528047117/?rel=author"><i>Nelson James</i></a><i> is COO and Co-Founder of Signs.com. </i><a href="http://www.signs.com/"><i>Signs.com</i></a><i> produces custom banners and signage for small businesses and other customers seeking a custom signage solution. Nelson also previously helped grow small businesses including his time as VP at Lendio and Co-Founder and President of SEO.com</i></p>
<p><em>Image Credit: Shutterstock.com</em></p>
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