The world of marketing is a rather strange beast. For centuries business owners around the world have utilized many different marketing methods to pull in potential customers. Between them all, there seems to be a common component missing throughout, and that’s the education about your product, service or trade.
Being an expert
Teaching and sharing knowledge is the future of marketing. It allows us as business owners to play the role of “expert in our field” and helps us proceed towards a sale at the same time. One of the most important things to keep in mind is that people buy from people they know, like and trust. What does that mean? It means that we should be teaching our customers, building relationships and offering them valuable tools, info, and experiences with our brands. This pulls people into our circles, creates a following, and ultimately positions them towards the sale that we’re aimed towards.
Sharing Our Knowledge
So how do we position ourselves as an “expert in our field”? We do so by teaching and sharing with our customers. When you teach people, It becomes so much more valuable for you and your business as they begin to develop a much higher level of trust. This is at the fundamental core of building trust with your customers. For example, if you own a restaurant, teach people about eating healthy. Blog about what it’s like to own a restaurant. Give away free recipes for amazing dishes. Offer cooking tips and new dinner ideas.
You can do this through several different marketing outlets including:
- Email Newsletters
- Facebook Posts
- SMS Marketing Campaings
- Twitter Posts
- Blog Articles
- Pinterest Boards
The possibilities are endless and should be geared specifically towards your target audience. The important thing is that these all position you and your business as subject matter experts and builds an amazing amount of rapport at the same time.
Forgetting Your Competition
Traditionally, some businesses are rather nervous about teaching and sharing for fear that they’ll be giving away secrets to their competitors. The reality is that you can’t really worry about them. They’re not going away, and they’re too busy to be watching your every step. You should be aware of them but cannot be discouraged about progression for fear that they’ll steal your ideas and secrets.
Teaching and sharing breaks down that invisible barrier that stands between the salesperson and the customer, allowing the connection with your customers to grow stronger than ever before. Not only does it position you and your company as the expert, but it helps you establish a long lasting relationship with your customers. This automatically earns their trust and will bring can them into your circle on a more permanent basis.
You will find that adding a solid layer of education as a core component of your marketing mix will greatly increase your company’s number of followers and overall level of trust with each of them. When that level of trust reaches a certain point, not only will you earn that sale you’re looking for but will have gained a new lifelong customer in the process.
Matt Baglia is the CEO of SlickText.com, a leader in the SMS marketing industry. They provide businesses and organizations all over the United States with an easy and affordable platform for sending targeted, opt-in text message marketing.
Image Credit: Shutterstock.com
Category: Startup Advice