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Tag: Aaron Morton

Want to Succeed? Business Lessons From Abercrombie & Fitch

Want to Succeed? Business Lessons From Abercrombie & Fitch

| June 19, 2013 | 1 Comment

Since early 2008 businesses have been in a battle to keep the consumer spending. The easiest way to do this is lower the price of goods. As I walked around the shopping mall I could see a constant sea of redness in the windows indicating a sale. This created an expectation in the consumers mind […]

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The Confident CEO

The Confident CEO

| May 10, 2013 | 0 Comments

Let me present you with a scenario; imagine two individuals, James and Robin both come up with the same idea. Both think it is going to fill a gap in the market and will revolutionise the industry. James sits back in his chair and ponders on what it will take to get this idea off […]

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