Tag: advertising
How to Attract Customers
GUILTY. I will admit my fault up front. I literally spent a year building a fortress of ideas, marketing platforms, selling material, and products. The one thing I missed was you have to have customers and clients in order to make money!! Once I realized I needed to change my focus, I learned valuable lessons [...]
6 Steps to Market Your Small Business and Aim for A Big Budget
What do you mean by good marketing? Good marketing is something beyond the logo and a solid foundation for the business. It includes emblem for creating the brand, which can relate the showcase of business as being experts in their respective fields. However, implementing marketing tips to promote the small business in these ways is [...]
Marketing Secrets: Tips for Advertising with Print
Put down your phones, stop tweeting and sharing for a moment, and let us talk about traditional marketing. Print marketing may have taken a hit with all the advancements of smart phones, tablets, and the internet, but it has proven through the years that it is still effective and continuously relevant. Even now, millions of [...]
6 Techniques to Improve Conversion Rates
In 2012, online advertisers spent a grand total of over £64 billion, cementing the industry’s status as a cornerstone of modern marketing. With budgets for Internet advertising campaigns increasing across the board, many small businesses that are accustomed to low CPCs (cost-per-clicks) are growing increasingly worried about their margins. Internet-based advertising campaigns are renowned for [...]
6 Important Steps to Designing a Facebook Ad Campaign
Before we get started, I want to make one thing clear. I hate social media. I despise it. I’m the biggest believer that most social media marketing is voodoo BS, only existing because it’s the new “in” thing and older folks don’t really understand it yet. So when my coworker and I were assigned to [...]
Give More, Get More: A Guide to Smart Collaboration with Your Advertising Agency
“We need a cross-platform, transformational digital campaign that reaches our target audience (24- to-35-year-old unmarried males interested in making hobby airplanes). Oh, it needs to be disruptive. And we need to track the ROI. Can you throw some social media in there as well?” This might be the initial discussion between an agency and client, [...]
Are You Falling Into the The Pit of Mediocrity?
We hear about the extraordinary. We share the extraordinary. We hear about the nasty mung of awful. We share horror stories of said nasty mung. That’s the thing about extremes: for better and for worse, they get covered. And even when a company stinks up the place, it usually gets at least one chance [...]
Will Free Facebook Ads Help Your Business?
A couple weeks back Facebook announced it will be giving out $10 million in free advertising to 200,000 small businesses in 2012. That amounts to $50 worth of free advertising for your business. That may not sound like a lot but with each click only costing pennies at times, the right targeting could easily lead [...]
The Future of Video Advertising
If you are interested in new technologies and entrepreneurship, you probably already know about Mark Suster and his blog. In one of his latest posts, “The Future of Advertising Will Be Integrated”, he explains how the nature of online advertising is changing, and what this means for the advertising industry, for businesses and for internet [...]
How Do I Advertise Online and Find Customers?
“How do I advertise online?” is the question I get all the time. If you’re starting an online company, bringing a brick and mortar operation online or looking to expand your existing online presence, I’ll try to answer that question. Every business is different but there are several ways you should approach your digital marketing [...]
