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Tag: advertising

Ad Answers – Interview with Jebbit’s Tom Coburn

Ad Answers – Interview with Jebbit’s Tom Coburn

| March 27, 2014 | 0 Comments

We all love online advertising!  The wonderful pop-up videos, banner ads, and numerous links to click appearing while getting our daily fix of streaming television shows online makes our daily lives better, right?  Odds are that online ads and have little effect on your daily life.   Outside of an annoyance and a little bit of […]

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Making Success Look Easy: Interview with Taykey CEO Amit Avner

Making Success Look Easy: Interview with Taykey CEO Amit Avner

| August 20, 2013 | 0 Comments

Still under the age of 30, Taykey Founder and CEO Amit Avner’s entrepreneurial roots trace back to when he was just 14. In 1999, Avner built a search engine named WittySearch.  Four years later Avner created a social note-taking application – Witty Notes. In January of 2009, he started advertising technology company Taykey, which “helps […]

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Creating a Crash Course for Your Industry

Creating a Crash Course for Your Industry

| May 25, 2013 | 0 Comments

You don’t have time to keep up on industry trends. You’re an entrepreneur, marketing manager, or HR executive, with a schedule jam-packed with the day-to-day activities of your career — not sticking your head in whitepapers on your industry for hours on end. Believe me, I feel your pain. Running Influence & Co., I constantly […]

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How to Attract Customers

How to Attract Customers

| April 24, 2013 | 3 Comments

GUILTY. I will admit my fault up front. I literally spent a year building a fortress of ideas, marketing platforms, selling material, and products.  The one thing I missed was you have to have customers and clients in order to make money!! Once I realized I needed to change my focus, I learned valuable lessons […]

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6 Steps to Market Your Small Business and Aim for A Big Budget

6 Steps to Market Your Small Business and Aim for A Big Budget

| April 23, 2013 | 6 Comments

What do you mean by good marketing? Good marketing is something beyond the logo and a solid foundation for the business. It includes emblem for creating the brand, which can relate the showcase of business as being experts in their respective fields. However, implementing marketing tips to promote the small business in these ways is […]

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Marketing Secrets: Tips for Advertising with Print

Marketing Secrets: Tips for Advertising with Print

| April 21, 2013 | 2 Comments

Put down your phones, stop tweeting and sharing for a moment, and let us talk about traditional marketing.  Print marketing may have taken a hit with all the advancements of smart phones, tablets, and the internet, but it has proven through the years that it is still effective and continuously relevant. Even now, millions of […]

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6 Techniques to Improve Conversion Rates

6 Techniques to Improve Conversion Rates

| April 21, 2013 | 2 Comments

In 2012, online advertisers spent a grand total of over £64 billion, cementing the industry’s status as a cornerstone of modern marketing. With budgets for Internet advertising campaigns increasing across the board, many small businesses that are accustomed to low CPCs (cost-per-clicks) are growing increasingly worried about their margins. Internet-based advertising campaigns are renowned for […]

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6 Important Steps to Designing a Facebook Ad Campaign

6 Important Steps to Designing a Facebook Ad Campaign

| April 1, 2013 | 3 Comments

Before we get started, I want to make one thing clear. I hate social media.  I despise it.  I’m the biggest believer that most social media marketing is voodoo BS, only existing because it’s the new “in” thing and older folks don’t really understand it yet. So when my coworker and I were assigned to […]

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Give More, Get More: A Guide to Smart Collaboration with Your Advertising Agency

Give More, Get More: A Guide to Smart Collaboration with Your Advertising Agency

| March 18, 2013 | 4 Comments

“We need a cross-platform, transformational digital campaign that reaches our target audience (24- to-35-year-old unmarried males interested in making hobby airplanes). Oh, it needs to be disruptive. And we need to track the ROI. Can you throw some social media in there as well?” This might be the initial discussion between an agency and client, […]

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Are You Falling Into the The Pit of Mediocrity?

Are You Falling Into the The Pit of Mediocrity?

| May 17, 2012 | 4 Comments

  We hear about the extraordinary. We share the extraordinary. We hear about the nasty mung of awful. We share horror stories of said nasty mung. That’s the thing about extremes: for better and for worse, they get covered. And even when a company stinks up the place, it usually gets at least one chance […]

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