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Tag: American Marketing Association

Branding Basics: Six Steps to a Successful Business Image

Branding Basics: Six Steps to a Successful Business Image

| December 2, 2012 | 4 Comments

“Branding” is not exactly a new business buzz word, but it seems that more than a few companies have forgotten the importance of a strong, consistent image. So, what is a brand? More importantly, why should you have a good one? According to our friends at the American Marketing Association, a brand is “a name, term, […]

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