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Tag: apple

What Happens When Bad Companies Turn Good

What Happens When Bad Companies Turn Good

| April 15, 2014 | 1 Comment

When we talk about bad companies, we don’t mean bad in the sense that they did bad things. We mean bad in the sense that the company wasn’t fulfilling what it was meant to be doing. Either they were letting their employees down or missing the mark product and service wise as far as its […]

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How Jony Ive Led Apple to World Domination

How Jony Ive Led Apple to World Domination

| April 6, 2014 | 3 Comments

British born Jonathan Ive, head of Design at Apple, is the lesser-known mastermind behind the iPod, iMac, PowerBook G4, MacBook, G4 Cube, unibody MacBook Pro, iPhone and iPad. Without his dedication to simplicity and functional design, the Apple products that exist today may not have become a reality without Ive. What initially sparked his interest […]

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What Can We Learn From the Founder of Chuck E. Cheese?

What Can We Learn From the Founder of Chuck E. Cheese?

| December 6, 2013 | 1 Comment

Think back to your childhood birthday parties at Chuck E. Cheese.  Reminisce about the waitress telling you, “Be careful, your pizza is really hot,” as if a five-year-old doesn’t understand such a concept.  Bask in the glow of the animatronic, cruise-ship-worthy puppet performances while you eat.  Feel the euphoric joy of jumping in the ball […]

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A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

| August 17, 2013 | 2 Comments

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. […]

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3 Marketing Strategies We Can Learn From Apple

3 Marketing Strategies We Can Learn From Apple

| May 15, 2013 | 4 Comments

There is no doubt that Apple has been one of the most successful businesses of the entire century. In addition to its millions of fans, one other testament to its popularity is the sheer number of copycat products that have been developed over the years. In fact, some would say that based upon history, Microsoft […]

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Is Apple Losing Its Touch When It Comes To Creativity?

Is Apple Losing Its Touch When It Comes To Creativity?

| January 30, 2013 | 1 Comment

Creativity is difficult to quantify. There is no standard test one can conduct to determine if something is creative or not. You can always say if something is “good” or “bad”, but even those are subjective terms. However, the world shares a general vision of creativity. We agree, for instance, that Jonathan Ive is creative, […]

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What is a Brand?

What is a Brand?

| September 14, 2012 | 4 Comments

Our world is composed in part by different dimensions. Practically speaking, every tangible object has 3 things in common – the dimensions of length, width, and height. But what holds them all together is the 4th dimension: time. In business, Brand is the 4th dimension. The first three are price, quality, and service. These are what your grandpa […]

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