Tag: apple
3 Marketing Strategies We Can Learn From Apple
There is no doubt that Apple has been one of the most successful businesses of the entire century. In addition to its millions of fans, one other testament to its popularity is the sheer number of copycat products that have been developed over the years. In fact, some would say that based upon history, Microsoft [...]
Is Apple Losing Its Touch When It Comes To Creativity?
Creativity is difficult to quantify. There is no standard test one can conduct to determine if something is creative or not. You can always say if something is “good” or “bad”, but even those are subjective terms. However, the world shares a general vision of creativity. We agree, for instance, that Jonathan Ive is creative, [...]
What is a Brand?
Our world is composed in part by different dimensions. Practically speaking, every tangible object has 3 things in common – the dimensions of length, width, and height. But what holds them all together is the 4th dimension: time. In business, Brand is the 4th dimension. The first three are price, quality, and service. These are what your grandpa [...]
