What Happens When Bad Companies Turn Good

When we talk about bad companies, we don’t mean bad in the sense that they did bad things. We mean bad in the sense that the company wasn’t fulfilling what it was meant to be doing. Either they we...


How Jony Ive Led Apple to World Domination

British born Jonathan Ive, head of Design at Apple, is the lesser-known mastermind behind the iPod, iMac, PowerBook G4, MacBook, G4 Cube, unibody MacBook Pro, iPhone and iPad. Without his dedication t...


What Can We Learn From the Founder of Chuck E. Cheese?

Think back to your childhood birthday parties at Chuck E. Cheese.  Reminisce about the waitress telling you, “Be careful, your pizza is really hot,” as if a five-year-old doesn’t understand suc...


A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don...


3 Marketing Strategies We Can Learn From Apple

There is no doubt that Apple has been one of the most successful businesses of the entire century. In addition to its millions of fans, one other testament to its popularity is the sheer number of cop...


Is Apple Losing Its Touch When It Comes To Creativity?

Creativity is difficult to quantify. There is no standard test one can conduct to determine if something is creative or not. You can always say if something is “good” or “bad”,...


What is a Brand?

Our world is composed in part by different dimensions. Practically speaking, every tangible object has 3 things in common – the dimensions of length, width, and height. But what holds them all toge...