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Building Your Business Through Word of Mouth

| January 4, 2012 | 6 Comments

Word of Mouth (WOM) and Buzz Marketing are two of the most sought after outcomes for anyone trying to gain exposure for their product or service.  Over the years I have built an extensive WOM chain for my boating business, which has led me to gain roughly 95% of my new business each year through […]

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Great Marketing Content Doesn’t Necessarily Lead To Sales, Anymore

| December 21, 2011 | 4 Comments

You may be thinking to yourself, well that title can’t be correct, I can think of a dozen campaigns off the top of my head that had great content, how can it not lead to a sale?  The truth is that just because you laughed at an ad or you remember it when you look […]

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