Tag: brand
Branding Basics: Six Steps to a Successful Business Image
“Branding” is not exactly a new business buzz word, but it seems that more than a few companies have forgotten the importance of a strong, consistent image. So, what is a brand? More importantly, why should you have a good one? According to our friends at the American Marketing Association, a brand is “a name, term, [...]
What is a Brand?
Our world is composed in part by different dimensions. Practically speaking, every tangible object has 3 things in common – the dimensions of length, width, and height. But what holds them all together is the 4th dimension: time. In business, Brand is the 4th dimension. The first three are price, quality, and service. These are what your grandpa [...]
How to Get Celebrities to Show off Your Brand
Getting the attention of a celebrity or someone relevant in your market can be a huge advantage for your business. I was involved in very competitive high-tech startup companies for most of my career. These businesses were enormously challenging for reasons that would require lengthy dissertations; additionally; they had very long sales cycles. Overcoming these [...]
12 Ways To Make The World Fall In Love With Your Brand
On February 16, 2011 The Borders Group announced that it had filed for Chapter 11 Bankruptcy protection, listing $1.275 billion in assets and $1.293 billion in debts. Within the boardroom of its Ann Arbor, Michigan headquarters were crisis talks of private equity investment, auctions, petitions, lease takeovers, bids and eventually, liquidation. Across America and the world, [...]
The Key to Your Brand on Social Media: Enrich the User’s Voice
The rise of social media is transforming the way ads are distributed online. The online publishers who get the most attention, and generate the most engagement, are no longer big media properties. They are internet celebrities on Twitter or Facebook, and, more importantly, they are the long tail of every-day social media users, who know [...]
Build a Brand: The Single Most Important Thing You Can Do With Your Business
In our consumer driven, flat and hyper-competitive world, there are plenty of companies out there supplying every possible kind of product/service to a market hungry for more. However, while it is true that most of these companies will profit accordingly, it is the ones that create a brand, and develop a loyal group of clients, [...]
