Branding Basics: Six Steps to a Successful Business Image

“Branding” is not exactly a new business buzz word, but it seems that more than a few companies have forgotten the importance of a strong, consistent image. So, what is a brand? More importantly,...


What is a Brand?

Our world is composed in part by different dimensions. Practically speaking, every tangible object has 3 things in common – the dimensions of length, width, and height. But what holds them all toge...


How to Get Celebrities to Show off Your Brand

Getting the attention of a celebrity or someone relevant in your market can be a huge advantage for your business. I was involved in very competitive high-tech startup companies for most of my career....


12 Ways To Make The World Fall In Love With Your Brand

On February 16, 2011 The Borders Group announced that it had filed for Chapter 11 Bankruptcy protection, listing $1.275 billion in assets and $1.293 billion in debts. Within the boardroom of its Ann A...


The Key to Your Brand on Social Media: Enrich the User’s Voice

The rise of social media is transforming the way ads are distributed online.  The online publishers who get the most attention, and generate the most engagement, are no longer big media properties. ...


Build a Brand: The Single Most Important Thing You Can Do With Your Business

In our consumer driven, flat and hyper-competitive world, there are plenty of companies out there supplying every possible kind of product/service to a market hungry for more. However, while it is tru...