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Tag: branding

Epic Measures of Entrepreneurship: Isha Edwards Interview

Epic Measures of Entrepreneurship: Isha Edwards Interview

| December 9, 2014 | 0 Comments

Hiscox Courageous Entrepreneur Interview Series This is part one of the ten part series. Follow the Hiscox Courageous Entrepreneur interview series on Under30CEO.com. Interview Series Sponsored by Hiscox Small Business Insurance.  Hiscox specializes in protecting IT/technology, marketing, consulting, health and beauty, photography and many other professional services businesses, tailoring coverage to the specific risks in your industry. […]

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On Friday, I Quit Google. Here’s Why

On Friday, I Quit Google. Here’s Why

| October 7, 2014 | 0 Comments

This isn’t the first time I quit my job, but it will be the last. Honestly, saying goodbye to Google was supposed to happen a year ago.  And six months before that. If you ask my friends, they’ll tell you that I’m kidding myself and Google is too good to let go. They’re right, but […]

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Want to Stand Out? Create an Invisible Solution

Want to Stand Out? Create an Invisible Solution

| September 30, 2014 | 0 Comments

When it first started, real-estate platform Commissions Inc faced a problem many tech companies have: The team needed a cloud-based email delivery system with powerful insights into deliverability. It also needed a solution that would scale easily as the company grew. Commissions Inc needed an invisible solution. It found SendGrid — a company you’ve probably […]

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Personal PR is about Leadership, not Grandstanding

Personal PR is about Leadership, not Grandstanding

| May 24, 2014 | 0 Comments

Recently, Forbes published an article discussing why personal branding is vital to leadership development. The article contradicted the idea or stereotype that those who focus substantial time building their own reputations are really just self-absorbed brownnosers. Although this may be the case for some individuals, in general, nothing could be further from the truth. The […]

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Why Facebook Unlikes Mean You’re on the Right Track

Why Facebook Unlikes Mean You’re on the Right Track

| May 5, 2014 | 0 Comments

  When I first started my business, I would take anything I could get. I wanted any customers that would work with me, I wanted plenty of speaking opportunities, and I wanted a lot of social media attention. But a funny thing happened. The further along I went in my business, the more I actually […]

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Beyond the Pretty Logo: Why Hiring is Your Most Important Brand Decision

Beyond the Pretty Logo: Why Hiring is Your Most Important Brand Decision

| April 7, 2014 | 1 Comment

  I once worked for a large, multinational software company. We had a strong vision and good corporate values and it was a great place to work. But I never quite felt the company’s vision and values actually connected to what we did on a daily basis. Many companies face this challenge to apply their […]

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The Ingredients To Successful Sales And Marketing For Start Up Brands

The Ingredients To Successful Sales And Marketing For Start Up Brands

| December 15, 2013 | 0 Comments

  As a young entrepreneur or professional with a small business you may be thinking how exactly will I be able to compete with the big leading brands out in the market and the answer comes down to a number of things. Firstly, being a success and surviving against competitors involves taking a lot of […]

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Take The Stress Out Of Promoting Your Brand

Take The Stress Out Of Promoting Your Brand

| October 16, 2013 | 3 Comments

Let’s face it, promoting yourself and your work can be very stressful, I know this because I help people do it everyday and I understand how daunting it can seem.  You’ve got a great product or service and now you have to promote it! If you have ever asked yourself questions like “Where do I […]

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3 Reasons to Create a Parallel Brand

3 Reasons to Create a Parallel Brand

| October 1, 2013 | 1 Comment

Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast becoming a necessary reality.  A parallel brand operates on a dual track. It’s the sweet spot where a founder, CEO, or small […]

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Captivate Customers With a Corporate Video

Captivate Customers With a Corporate Video

| September 2, 2013 | 3 Comments

  This decade has seen one of the most effective forms of marketing, video marketing. It is way more effective than oral campaigns, written ads or even promotion through audio content. It is an effective medium for entrepreneurs to expand their sales and device a highly specialized clip for a targeted sales program. Video content can […]

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