Tag: branding
Why You Can’t Say “Super Bowl” (But I Can)
Usually this time of year you’ll see at least one or two stories about the big bad NFL supposedly overreaching to enforce its trademark rights in the term “Super Bowl”. The typical story goes something like this: Jack’s Retail Outlet was shocked and dismayed when it received a cease-and-desist letter from the NFL demanding that [...]
Why Laser Focus Leads to Success
In 2010, Google’s Eric Schmidt said that we are creating as much information now in two days now as we did from the dawn of man through 2003. Let’s also consider the fact that man has been around for about 200,000 years. This means that every two days, we produce over 200,000 years of data. [...]
4 Things You NEED to Do in 2012
As other articles on Under30CEO.com focus on how to build your business and live your dream in 2012, this article takes a look at what needs to go on behind the scenes in order for things to go according to plan. Building a company with staying power requires proactive measures to make sure the company’s [...]
Brands in the 2012 BCS Championship
Alabama’s dominance in the BCS title game means more than just a national championship. Undoubtedly, merchandise sales, sponsorship and endorsement opportunities and other income opportunities will be on the rise as a result of the Crimson Tide’s dismantling of their conference rival. Of course, as conference champions and perennial title contenders, I’m sure LSU has [...]
New Year’s Resolutions for Developing a Strong Brand Presence in 2012
New Year’s resolutions typically involve committing to something you couldn’t will yourself to do in the past. But, most entrepreneurs that I’ve met enjoy working to build their brands—brainstorming the perfect, simple yet highly-effective name, and working the pavement and social media to spread awareness and gain a loyal following. Alas, this article focuses on [...]
Top 5 Trademark Disputes of 2011
The year 2011 saw several interesting brand disputes come and go. From Twitter protecting its “Tweet” trademark to Christian Louboutin potentially losing its bid to prevent other designers from creating red-soled shoes, these cases provided several important bits of insight for business owners and entrepreneurs. 1. Twitter vs. Twittad In October 2011, Twitter made headlines for [...]
Choosing a New Trademark without Getting Into Trouble
When choosing a new brand name or logo, entrepreneurs have a tendency to focus on the creative end, and then plow ahead without contemplating the potential ramifications of their actions. This is understandable—the brand is the public face of what you’ve determined to be the next great thing. You’ve got a poignant or creative or [...]
Brand Matters: Trademarks 101 – The Legal Side of Branding
In my last post I discussed some of the key considerations for preparing to submit a trademark registration application to the USPTO. In this article we take a step back, and clarify what exactly can (and cannot) be protected as a trademark. What is a Trademark? In broad terms, a “trademark” is the market identify [...]
Keeping your Internet Marketing Investment Alive with Branding
You have probably noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exists more than ten competitors in providing air travel services for travelers both inside and outside the United States. How [...]
Tips for Promoting Your Brand Using Social Media
Picture thousands of people all over the world speaking well about your brand and recommending it to their followers, fans, connections and friends. As long as you are willing to invest time in communicating with consumers online, this can become reality. If you have not already, you should create a social media profile for your [...]
