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Tag: branding

How I Utilized PPC Ads To Get Job Interviews

How I Utilized PPC Ads To Get Job Interviews

| August 25, 2013 | 1 Comment

    On May 5th, I graduated college with two bachelor degrees. On May 3rd, I flew from Utah to South Carolina to interview with a cutting edge Internet marketing company. That is correct, I was flying out for a job interview before I even graduated to possibly land my dream job. The company headquarters […]

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A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

| August 17, 2013 | 2 Comments

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. […]

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6 Sites That Will Transform Your Brand

6 Sites That Will Transform Your Brand

| June 29, 2013 | 5 Comments

Everywhere I look online I see articles, videos, and blog posts about “personal branding”. It is especially relevant to me, as a recent graduate and young professional entering an uncertain job market, and an ever-changing global workplace As Millenials, we will be entrusted to do more with less, and our careers can no longer be […]

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Who Else Has Fallen For These 3 Branding Myths?

Who Else Has Fallen For These 3 Branding Myths?

| May 11, 2013 | 4 Comments

Most of us learn early on that building a brand is hard. Unfortunately, it’s also a crucial part of any successful startup business. While there are plenty of great articles are out there about how to build a brand, there’s also a lot of misinformation. I certainly don’t claim to be a branding master, but […]

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Ready to Step It Up? Branding Lessons From Justin Bieber

Ready to Step It Up? Branding Lessons From Justin Bieber

| May 2, 2013 | 2 Comments

I will admit: I find Justin Bieber motivational. Beyond the very American “rags-to-riches” story that we already know about Justin and his family, the amount of loyalty his fans have to his brand is what every business owner wants. Don’t deny it, you know it’s true. As a new business owner, you probably have a […]

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Tell Your Story, Sell Your Brand

Tell Your Story, Sell Your Brand

| April 16, 2013 | 4 Comments

Think about the best books you have ever read, or the best speeches you have ever heard. What did they have in common? In all likelihood, they were presented to you by great storytellers. And what separates bad books from good or boring speeches from the enthralling also sets the best companies apart from the […]

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Reasons to Rebrand: The Perks of a Clean Slate

Reasons to Rebrand: The Perks of a Clean Slate

| March 18, 2013 | 1 Comment

A fresh start. A new beginning. Tabula rasa. We’re always looking for a refresh, whether it’s of our wardrobe, workout routine, or even career. Times change, and we’re drawn to change with them. And you know what? Your brand feels the same way. A living, breathing being with a life of its own, your brand […]

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How to Take the Rebrand Plunge

How to Take the Rebrand Plunge

| March 12, 2013 | 3 Comments

Whether you’re diving into a rebrand or a pool of icy water, it’s a similar process. You make a plan. Gather your courage. Second-guess yourself at the last moment, and, finally, launch into a dive. There’s a shock at first, but then you emerge, alive and empowered. During a rebrand you completely redefine the image […]

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7 Reasons Why Better Branding Attracts Better Business

7 Reasons Why Better Branding Attracts Better Business

| January 28, 2013 | 2 Comments

The holidays are over, the New Year has dawned and the end of the fiscal year is still far enough away that businesses can still make adjustments. This makes right now the ideal time to take stock of your brand. I firmly believe a strong corporate brand is one of the most influential assets of […]

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10 Tips to Building Up Your Firm’s Online Reputation

10 Tips to Building Up Your Firm’s Online Reputation

| January 26, 2013 | 0 Comments

How many hours a day do you spend online? Add it up: Most people glance at their smartphone first thing in the morning; they spend a big part of their day at work in front of a screen and then surf around online after dinner and well into the evening. It really does add up, […]

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