3 Reasons to Create a Parallel Brand

Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast bec...


Captivate Customers With a Corporate Video

  This decade has seen one of the most effective forms of marketing, video marketing. It is way more effective than oral campaigns, written ads or even promotion through audio content. It is an effec...


How to Cultivate the Best Brand Image

Branding is crucial when it comes to establishing a positive reputation for your business – but just how do you go about ensuring your brand image is the best that it could possibly be? Read on ...


How I Utilized PPC Ads To Get Job Interviews

    On May 5th, I graduated college with two bachelor degrees. On May 3rd, I flew from Utah to South Carolina to interview with a cutting edge Internet marketing company. That is correct, I ...


A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don...


6 Sites That Will Transform Your Brand

Everywhere I look online I see articles, videos, and blog posts about “personal branding”. It is especially relevant to me, as a recent graduate and young professional entering an uncertain job ma...


Who Else Has Fallen For These 3 Branding Myths?

Most of us learn early on that building a brand is hard. Unfortunately, it’s also a crucial part of any successful startup business. While there are plenty of great articles are out there about ...


Ready to Step It Up? Branding Lessons From Justin Bieber

I will admit: I find Justin Bieber motivational. Beyond the very American “rags-to-riches” story that we already know about Justin and his family, the amount of loyalty his fans have to his brand ...


Tell Your Story, Sell Your Brand

Think about the best books you have ever read, or the best speeches you have ever heard. What did they have in common? In all likelihood, they were presented to you by great storytellers. And what sep...


Reasons to Rebrand: The Perks of a Clean Slate

A fresh start. A new beginning. Tabula rasa. We’re always looking for a refresh, whether it’s of our wardrobe, workout routine, or even career. Times change, and we’re drawn to change with them....