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Tag: branding

Ready to Step It Up? Branding Lessons From Justin Bieber

Ready to Step It Up? Branding Lessons From Justin Bieber

| May 2, 2013 | 2 Comments

I will admit: I find Justin Bieber motivational. Beyond the very American “rags-to-riches” story that we already know about Justin and his family, the amount of loyalty his fans have to his brand is what every business owner wants. Don’t deny it, you know it’s true. As a new business owner, you probably have a […]

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Tell Your Story, Sell Your Brand

Tell Your Story, Sell Your Brand

| April 16, 2013 | 4 Comments

Think about the best books you have ever read, or the best speeches you have ever heard. What did they have in common? In all likelihood, they were presented to you by great storytellers. And what separates bad books from good or boring speeches from the enthralling also sets the best companies apart from the […]

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Reasons to Rebrand: The Perks of a Clean Slate

Reasons to Rebrand: The Perks of a Clean Slate

| March 18, 2013 | 1 Comment

A fresh start. A new beginning. Tabula rasa. We’re always looking for a refresh, whether it’s of our wardrobe, workout routine, or even career. Times change, and we’re drawn to change with them. And you know what? Your brand feels the same way. A living, breathing being with a life of its own, your brand […]

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How to Take the Rebrand Plunge

How to Take the Rebrand Plunge

| March 12, 2013 | 3 Comments

Whether you’re diving into a rebrand or a pool of icy water, it’s a similar process. You make a plan. Gather your courage. Second-guess yourself at the last moment, and, finally, launch into a dive. There’s a shock at first, but then you emerge, alive and empowered. During a rebrand you completely redefine the image […]

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7 Reasons Why Better Branding Attracts Better Business

7 Reasons Why Better Branding Attracts Better Business

| January 28, 2013 | 2 Comments

The holidays are over, the New Year has dawned and the end of the fiscal year is still far enough away that businesses can still make adjustments. This makes right now the ideal time to take stock of your brand. I firmly believe a strong corporate brand is one of the most influential assets of […]

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10 Tips to Building Up Your Firm’s Online Reputation

10 Tips to Building Up Your Firm’s Online Reputation

| January 26, 2013 | 0 Comments

How many hours a day do you spend online? Add it up: Most people glance at their smartphone first thing in the morning; they spend a big part of their day at work in front of a screen and then surf around online after dinner and well into the evening. It really does add up, […]

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Why Good Design Matters

Why Good Design Matters

| December 18, 2012 | 3 Comments

Humans experience the world with their eyes before they engage any other sense. Before your tagline or testimonials have been read, your logo, website, and marketing materials have all been evaluated. It is for this reason alone that first impressions can often make or break the acquisition of a new customer or client and why […]

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Why Branding Your Business Can’t Wait A Second Longer

Why Branding Your Business Can’t Wait A Second Longer

| December 14, 2012 | 3 Comments

As consumers connect with hundreds of business on a daily basis, impactful branding is more important than ever before. Dollar for dollar, your branding is potentially the best investment you could make in your business. Here’s why: Your brand is how your business presents itself to the world. It is expressed through naming, logo design, […]

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Launching a New Business? Branding 101 Q&A with Ray Hirschman

Launching a New Business? Branding 101 Q&A with Ray Hirschman

| July 28, 2012 | 5 Comments

Startup newbies, don’t despair, you can brand on a shoestring.  Award winning Creative Director Ray Hirschman explains the nuts and bolts of branding in this Q & A. At what stage does a startup need to think about branding itself? Think about branding right away. If you are doing a startup, you have to know […]

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Are You Falling Into the The Pit of Mediocrity?

Are You Falling Into the The Pit of Mediocrity?

| May 17, 2012 | 4 Comments

  We hear about the extraordinary. We share the extraordinary. We hear about the nasty mung of awful. We share horror stories of said nasty mung. That’s the thing about extremes: for better and for worse, they get covered. And even when a company stinks up the place, it usually gets at least one chance […]

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