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Tag: co-founder

Water that Takes a Different Shape – Interview with My Cause Water’s Michael Fitzgerald II

Water that Takes a Different Shape – Interview with My Cause Water’s Michael Fitzgerald II

| December 24, 2013 | 0 Comments

While the $11.8 billion bottled water market seems like an attractive option for innovation and new entrants, the market has some of the toughest competitors including PepsiCo, Coca-Cola, Nestle, and Poland Spring. Despite this strong competition, for Michael Fitzgerald II of My Cause Water, the beverage industry was always attractive, and bottled water appeared to […]

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Choosing the Right Co-founder

Choosing the Right Co-founder

| January 5, 2013 | 1 Comment

Nine months ago I started my first company called Confusing Homework. Unlike most college students, I didn’t want to just get a degree and work for someone, I wanted to create my own business. In this article I am going to explain one of the first mistakes I made and how you can prevent repeating […]

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