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Tag: Collaboration

3 Principles to Be a Great Business Leader, Not a Manager

3 Principles to Be a Great Business Leader, Not a Manager

| November 4, 2014 | 0 Comments

I have a pretty straightforward philosophy on the types of head honchos that are out there. Simply put, there are the leaders and there are the managers. I think the biggest misconception about leadership is that being a leader and being a manager are mutually inclusive, that one can’t exist without the other. Not true. […]

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Collaborative Decision-Making on Startup Teams

Collaborative Decision-Making on Startup Teams

| January 15, 2014 | 1 Comment

  Decision-making on startup teams presents no shortage of potential pitfalls. Decisions may take forever to make. Or team members grow frustrated when they are left out of the process of making a decision. Or decisions are made but not executed and then get revisited. Sound familiar? Decision-making problems often result from a lack of […]

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Give More, Get More: A Guide to Smart Collaboration with Your Advertising Agency

Give More, Get More: A Guide to Smart Collaboration with Your Advertising Agency

| March 18, 2013 | 4 Comments

“We need a cross-platform, transformational digital campaign that reaches our target audience (24- to-35-year-old unmarried males interested in making hobby airplanes). Oh, it needs to be disruptive. And we need to track the ROI. Can you throw some social media in there as well?” This might be the initial discussion between an agency and client, […]

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