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Tag: content

Making Success Look Easy: Interview with Taykey CEO Amit Avner

Making Success Look Easy: Interview with Taykey CEO Amit Avner

| August 20, 2013 | 0 Comments

Still under the age of 30, Taykey Founder and CEO Amit Avner’s entrepreneurial roots trace back to when he was just 14. In 1999, Avner built a search engine named WittySearch.  Four years later Avner created a social note-taking application – Witty Notes. In January of 2009, he started advertising technology company Taykey, which “helps […]

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Content is Queen

Content is Queen

| January 13, 2013 | 3 Comments

Welcome to the antithesis. Recently I jumped on a webinar hosted by Maneesh Sethi and Derek Halpern, both highly respected and innovative entrepreneurs. During the presentation, they made a crucial point about where most bloggers “go wrong” in their attempts to grow a following and ultimately monetize their content. The problem? “We spend 80% of our time creating […]

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Great Marketing Content Doesn’t Necessarily Lead To Sales, Anymore

Great Marketing Content Doesn’t Necessarily Lead To Sales, Anymore

| December 21, 2011 | 4 Comments

You may be thinking to yourself, well that title can’t be correct, I can think of a dozen campaigns off the top of my head that had great content, how can it not lead to a sale?  The truth is that just because you laughed at an ad or you remember it when you look […]

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