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Tag: customer service

Customer Service is the New Marketing

Customer Service is the New Marketing

| October 20, 2012 | 5 Comments

In a world where consumer and peer reviews are easily accessible via social media and the web, positive customer experiences become amplified and produce word-of-mouth referrals. On the flip side, negative customer experiences become amplified as well and can be kryptonite to even great companies. Quality customer service is a vital ingredient in a company’s […]

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Focus Less on Lead Generation and More on Good Customer Service

Focus Less on Lead Generation and More on Good Customer Service

| September 30, 2012 | 2 Comments

Making more money doesn’t necessarily require finding more clients – in fact, keeping your current customer base happy can naturally attract new ones like moths to a flame. This might strike many of you as obvious, but acquiring new customers (especially for a B2B biz) is incredibly hard. I see a lot of entrepreneurs at […]

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10 Tips For Brands Using Social Media For Customer Service

10 Tips For Brands Using Social Media For Customer Service

| September 5, 2012 | 12 Comments

Social networking has become integral to the lives of many and to brands social media is just another way to talk to, and engage with their customers. To zoom in Kenya users of social media represent the most influential and economically able section of the population. This number continues to grow especially as access to […]

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Lessons in Customer Service from a Small Business

Lessons in Customer Service from a Small Business

| July 11, 2010 | 6 Comments

Earlier this year we had the opportunity to interview Fan Bi of Blank Label. He shared some great advice and gave a lot of insight into the start of Blank Label and its future. Recently Blank Label went through a great and awful experience at the same time as they saw their sales quadruple within […]

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