8 Reasons Why Your Company Needs a Social Media Manager

Social Media is transforming the way the world does business. Today the implications are huge and the prizes are enormous for those businesses and individuals who use social media correctly. However, ...


Twitter Vs Facebook

Twitter is rising in popularity thanks to mobile users. Mobile users are not looking for the unlimited space of Facebook to express themselves. The 140 characters boundary of Twitter is more convenien...


6 Ways to Use Name Reservation to Position Your Brand Online

In the brick-and-mortar world, individuals and companies are investing a lot of time and money generating the best name and brand for their businesses. In the online world, it’s just as importan...


How to Create a Media List for Free

In my last post, I talked about how to create a public relations campaign on a shoestring budget. For this post, I’d like to provide insight on how to create a media list for free. I am a Publicist ...


Top Tips for using LinkedIn, Facebook and Twitter for Business

With the global economy as it is, new methods of social marketing are becoming well known, with many new businesses and marketing companies embracing it as a way to spread the word in a more reliable,...


Course of the Week: Intro to Facebook Pages for Business and Organizations

Learn how to setup and manage a Facebook Page for your business or organization. This course is great for those who have a Facebook Page and have had a hard time figuring out how to engage people thro...


The 5 Values Mark Zuckerberg Built Facebook On

In Facebook’s SEC filing there was a letter written by Mark Zuckerberg talking about the company. In that letter he outlined the 5 core values he built Facebook on and plans to continue focusing...


Infographic: Facebook Failures and Missteps on the Road to IPO

You’ve probably heard that Facebook filed for its $5 billion IPO yesterday. While it may seem that Facebook has done nothing but sky-rocket to success we often forget about all the controversy a...


3 Reasons Facebook Has Changed Business Forever

I know I know.  You are sick and tired of hearing people talk about Facebook, or seeing ridiculous status updates hour after hour. I mean, let’s be real, do people really have to update us that the...


Bring Your Business to The Social Web

Your customer’s buying patterns have changed. With the advent of DVR, online radio, and ad blockers, traditional “outbound” marketing tactics like commercials and paid advertising just aren...