Unique, Attractive and Irresistible – How can you stand out in the market?

Did you know that a human being in modern society is exposed to over five thousand pieces of marketing every day? We live in a very cluttered world and small businesses have to make an effort to stand...


The 5 Keys to Get Your Customers Raving About You

Last week I was waiting for a parcel to be delivered by a freight company. After 7 calls, what felt like ‘endless hours’ spent on hold, five promises that it will arrive ‘tomorrow’, it finall...


The Year of Change – Your Lifestyle First

I recently heard an astrologist say that 2012 is the Year of Change. The lady suggested that this year is a great year to make changes in your life and business (luckily she didn’t say anything abou...


Identity Crisis – Who Are You Really?

Over the weekend we organized a dress-up party with the theme ‘Rockstars’ and everyone got right into it. It seems that people love dressing up and it got me thinking about marketing and business ...


Six Tips to Creating a Newsletter That Works

How often do you hit ‘delete’ on an email newsletter that pops into your already crowded inbox?  That’s exactly right, me too, probably 7 out of 10 times. That’s really bad news for people w...