Why You Can’t Google on Google (and Other Trademark Lessons)

As I’ve discussed previously, one way for trademark owners to protect the rights in their brands is to file UDRP domain name enforcement actions to acquire third-party domains that incorporate their...


How to Address Domain Name and USPTO Registrations that Interfere with Your Trademark

If one person attempts to register a trademark or domain name that is too similar to another person’s pre-existing registered trademark, there are two relatively efficient and inexpensive courses of...


Lessons in Trademark Use from The Hangover: Part II

When luxury handbag maker Louis Vuitton sued Warner Bros. in late 2011 seeking possession of each and every copy of The Hangover: Part II, there no doubt were several commentators who dismissed the la...


What Happens When You Don’t Do Due Diligence on Your Trademark

Many – too many – entrepreneurs and business owners I encounter have the following mindset when it comes to adopting a new trademark: “There were no exact matches on the USPTO database and the ....


How to Protect Your Brands and Content on the Web

When (not if) someone does something online that violates your intellectual property rights, there are three useful tools that can help you regain exclusivity and maintain control of your image on the...


5 Tips to Be Smart About Trademark Selection

With new startups starting up on a daily (if not hourly) basis, it is becoming more important now than ever to adopt a trademark that works to immediately distinguish your business from its competitor...


Lessons in Trademark Protection from Beyoncé and Jay-Z

Celebrity babies are big business, there’s no question about that. This, coupled with Jay-Z’s demonstrated business acumen, makes it no surprise that Hova and Beyoncé filed just a few weeks ago t...


Why You Can’t Say “Super Bowl” (But I Can)

Usually this time of year you’ll see at least one or two stories about the big bad NFL supposedly overreaching to enforce its trademark rights in the term “Super Bowl”. The typical story goes so...


4 Things You NEED to Do in 2012

As other articles on Under30CEO.com focus on how to build your business and live your dream in 2012, this article takes a look at what needs to go on behind the scenes in order for things to go accord...


Brands in the 2012 BCS Championship

Alabama’s dominance in the BCS title game means more than just a national championship. Undoubtedly, merchandise sales, sponsorship and endorsement opportunities and other income opportunities will ...