Why You Should Invest in Your Logo

Your logo is the face of your brand and helps to form the perceptions that people will have about you and your business.  It is also the symbol that jumpstarts your brand’s recognition and you wan...


Creating the Perfect Logo for Your Small Business

There are numerous misunderstandings related to the concept of a ‘Logo’. And I will not write this article assuming my expertise on the matter. Although, the content is based on my interpretation...


4 Things I Learned From Crowdsourcing a Logo For My Business

I co-founded a non-profit social business in Tanzania, East Africa, where unemployed and unskilled Tanzanian women are trained to hand-roast coffee beans which are then packaged and sold to coffee sho...