Tag: logo
Why You Should Invest in Your Logo
Your logo is the face of your brand and helps to form the perceptions that people will have about you and your business. It is also the symbol that jumpstarts your brand’s recognition and you want it to be able to stand the test of time. When you look at large brands like Apple, AT&T, FedEx [...]
Creating the Perfect Logo for Your Small Business
There are numerous misunderstandings related to the concept of a ‘Logo’. And I will not write this article assuming my expertise on the matter. Although, the content is based on my interpretations of many books and interactions with various designers, entrepreneurs and other people. Logo for the customers? Your customers buy what you sell them. You [...]
4 Things I Learned From Crowdsourcing a Logo For My Business
I co-founded a non-profit social business in Tanzania, East Africa, where unemployed and unskilled Tanzanian women are trained to hand-roast coffee beans which are then packaged and sold to coffee shops and grocery stores. Although this is a non-profit (and inevitably low budget) business, I believed in the need to invest in a good logo [...]
