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What’s in a Name? (Maybe Everything!)

What’s in a Name? (Maybe Everything!)

| August 17, 2012 | 4 Comments

Your name lays the foundations of your brand. Once launched, your name will greatly determine your position in the fight for consumers. You must put a lot of time and effort into finding the perfect name for your brand. This is a prospective customer’s first impression of you, so choose wisely. Here are a few […]

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How to Make a Splash in the Big Dog’s Water Bowl

How to Make a Splash in the Big Dog’s Water Bowl

| November 11, 2011 | 1 Comment

Blue ocean markets are rare.  Even if you have the most innovative product since the whoopee cushion, odds are you have at least one competitor, either direct or indirect.  So for the sake of discussion, let’s assume that your startup will be facing competition (because it will).  How do you take on your major competitors […]

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