What’s in a Name? (Maybe Everything!)

Your name lays the foundations of your brand. Once launched, your name will greatly determine your position in the fight for consumers. You must put a lot of time and effort into finding the perfect n...


How to Make a Splash in the Big Dog’s Water Bowl

Blue ocean markets are rare.  Even if you have the most innovative product since the whoopee cushion, odds are you have at least one competitor, either direct or indirect.  So for the sake of discus...