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Tag: Marcella Chamorro

An Unconventional Path to Better Business: Raise Your Rates & Turn Clients Away

An Unconventional Path to Better Business: Raise Your Rates & Turn Clients Away

| June 18, 2013 | 4 Comments

“We waste time looking for the perfect business, instead of creating the perfect business.” – Tom Robbins When I started out my own business, I made so many mistakes. Terrible mistakes. The type you wish you could sweep under the rug and hide forever. A year and a half later, the company’s revenue has increased […]

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The Entrepreneur’s Guide to Energy: How I Wake Up Earlier & Feel Better Than Ever

The Entrepreneur’s Guide to Energy: How I Wake Up Earlier & Feel Better Than Ever

| November 8, 2012 | 16 Comments

When I tell people my morning routine, they gawk at me — but it’s not for the reason you’d think. On a regular day, I’m up by 6AM. After making a coffee and cuddling with my puppy, I fire up the computer to write and plan out the day. Around 7AM, I transition to exercise […]

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5 Steps to Boost your Productivity

5 Steps to Boost your Productivity

| October 12, 2012 | 2 Comments

As an entrepreneur, there is one elusive thing that we all yearn for more of — time. I’ll never forget the recent national holiday I spent working with my business partner — instead of basking in the sun like everyone else. There is no time to hit the beach when the website is down and […]

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Finding Free Help on the Internet: How a Google Doc Changed My Startup

Finding Free Help on the Internet: How a Google Doc Changed My Startup

| September 25, 2012 | 2 Comments

It’s hard to visualize a startup’s finances — especially if the founders don’t come from backgrounds like economics, finance, or business administration. In my case, I come from a communications and marketing background, while my co-founder studied engineering. Put the two of us together and the term cash flow becomes more obscure each and every day. We […]

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Why The Innovator’s Dilemma is Everyone’s Dilemma (And How to Beat It)

Why The Innovator’s Dilemma is Everyone’s Dilemma (And How to Beat It)

| August 12, 2012 | 9 Comments

In reading The Innovator’s Dilemma, a business classic by Clayton M. Christensen, it ocurred to me that the same problems faced by business leaders are also at the root our regular-people problems. Let’s face it. We have way too many regular-people problems. In the book, Christensen describes how the most innovative and amazing technologies are usually taken up too […]

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The Path to Authentic Startup Marketing

The Path to Authentic Startup Marketing

| July 23, 2012 | 3 Comments

Have you ever wondered how companies get away with calling their products the #1 best out there? The more products and content are released, whether it’s on television or on the web, the more descriptions are stretched in order to confuse consumers with over-promises hard to keep. Flaunting our capabilities has become one of the cornerstones of […]

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