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Tag: marketing

5 Biggest Social Media Lead Generation Mistakes

5 Biggest Social Media Lead Generation Mistakes

| April 14, 2014 | 0 Comments

Lots of companies are trying to use social media for lead generation, but too often, they get mediocre results because they’re going about it the wrong way. Social media lead generation is a different medium than traditional advertising, and you can’t expect the same types of “sales pitches” to work. Here are a few of […]

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Beyond the Pretty Logo: Why Hiring is Your Most Important Brand Decision

Beyond the Pretty Logo: Why Hiring is Your Most Important Brand Decision

| April 7, 2014 | 1 Comment

  I once worked for a large, multinational software company. We had a strong vision and good corporate values and it was a great place to work. But I never quite felt the company’s vision and values actually connected to what we did on a daily basis. Many companies face this challenge to apply their […]

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5 Skills You Need To Market Your App

5 Skills You Need To Market Your App

| March 17, 2014 | 1 Comment

So, you’ve decided to build an iPhone app for your company and you want to make sure it sells in the App Store. How do you market a new product?  What are some emerging trends in the world of iOS and Android development? Enter Ryan Matzner and Rameet Chawla, the head honchos here at Fueled, […]

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2014: The Year of Video Marketing

2014: The Year of Video Marketing

| March 13, 2014 | 0 Comments

If there’s even the smallest grain of doubt in your mind about the future of video marketing, now is the time to abolish these concerns & embrace video as a key component of content marketing. According to Cisco, video will account for 69% of all consumer-lead traffic by 2017, and video-on-demand traffic alone will have […]

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A Joke Turned Into a Multi-Million Dollar Business: Interview with Omar Tayeb of Blippar

A Joke Turned Into a Multi-Million Dollar Business: Interview with Omar Tayeb of Blippar

| March 4, 2014 | 2 Comments

Knock knock. Who’s there? Blippar. Blippar who? Blippar, a startup that spun out of a joke to amass millions of users and bring static content to life.  It wasn’t a knock-knock joke, but a silly challenge between friends that brought the queen on a ten pound note to life, which later would be developed into […]

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11 Ways to Cultivate and Maintain Important Contacts through Email

11 Ways to Cultivate and Maintain Important Contacts through Email

| March 3, 2014 | 1 Comment

Did you know that roughly 91% of people log onto their email accounts on a daily basis? This significant figure explains why email marketing ranks so high (3rd place) when it comes to the best way to generate leads for marketers. They’re responsible for approximately 13% of leads generated. Clearly, if you want to succeed […]

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6 Necessary Steps for Hiring a PR Firm

6 Necessary Steps for Hiring a PR Firm

| February 24, 2014 | 4 Comments

It’s no secret that PR has left entrepreneurs and brands wanting more in terms of execution and results over the years. However, whether you’re a budding young entrepreneur or the CEO of a Fortune 500 company, the idea of nabbing press coverage, online visibility, and a platform of influence is not only appealing but necessary […]

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4 Options in the World Of Marketing: Where Do You Fit?

4 Options in the World Of Marketing: Where Do You Fit?

| February 18, 2014 | 2 Comments

If you’re reading this site, chances are you are a freelancer or head of your own company. Or you want to be. You’re also young, passionate, motivated and overworked. You probably are like me and don’t sleep much. Social life? Are you kidding? I recently left my fairly-secure job at a small SEO agency to […]

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How to Get Potential Customers Without a Product and on Zero Marketing Budget

How to Get Potential Customers Without a Product and on Zero Marketing Budget

| December 23, 2013 | 2 Comments

“Your product SUCKS.” He said it to my face. Cold, objective, but straight to the point. Yeap, thats exactly what my 13th potential customer told me in 2007. It was an EDE – ego destruction event. It was a harsh reality check and I was down for the count. Having spent 18 months of my […]

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The Ingredients To Successful Sales And Marketing For Start Up Brands

The Ingredients To Successful Sales And Marketing For Start Up Brands

| December 15, 2013 | 0 Comments

  As a young entrepreneur or professional with a small business you may be thinking how exactly will I be able to compete with the big leading brands out in the market and the answer comes down to a number of things. Firstly, being a success and surviving against competitors involves taking a lot of […]

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