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Tag: marketing

4 Incredible Business Benefits of Placemaking

4 Incredible Business Benefits of Placemaking

| June 8, 2014 | 1 Comment

When many people think of a city’s public spaces or downtown area, they probably focus on the variety of shops, parks, and possible tourist excursions. While these destinations can certainly draw a crowd, these public areas can be so much more. In fact, the city itself can be the perfect gateway to your audience. Public […]

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How Pinterest can benefit your IT Business?

How Pinterest can benefit your IT Business?

| May 1, 2014 | 0 Comments

Pinterest possesses a huge potential to be one of the best social media platforms this year. With an increased 125% in their overall traffic in 2013, people have started giving Pinterest the upper edge over all other channels, as predicted earlier by Rand Fishkin here. Yet, many people are still unaware of the real value […]

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6 Online Marketing Metrics You Need to Know

6 Online Marketing Metrics You Need to Know

| April 26, 2014 | 0 Comments

Five years ago, you’d have been taking quite a risk by spending your marketing dollars on a Twitter or Facebook campaign. Today, mobile browsing and the combination of traditional media and social channels are changing the way we interact with the web. Keeping up with these changes takes a solid understanding of your brand and […]

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5 Biggest Social Media Lead Generation Mistakes

5 Biggest Social Media Lead Generation Mistakes

| April 14, 2014 | 1 Comment

Lots of companies are trying to use social media for lead generation, but too often, they get mediocre results because they’re going about it the wrong way. Social media lead generation is a different medium than traditional advertising, and you can’t expect the same types of “sales pitches” to work. Here are a few of […]

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Beyond the Pretty Logo: Why Hiring is Your Most Important Brand Decision

Beyond the Pretty Logo: Why Hiring is Your Most Important Brand Decision

| April 7, 2014 | 1 Comment

  I once worked for a large, multinational software company. We had a strong vision and good corporate values and it was a great place to work. But I never quite felt the company’s vision and values actually connected to what we did on a daily basis. Many companies face this challenge to apply their […]

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5 Skills You Need To Market Your App

5 Skills You Need To Market Your App

| March 17, 2014 | 1 Comment

So, you’ve decided to build an iPhone app for your company and you want to make sure it sells in the App Store. How do you market a new product?  What are some emerging trends in the world of iOS and Android development? Enter Ryan Matzner and Rameet Chawla, the head honchos here at Fueled, […]

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2014: The Year of Video Marketing

2014: The Year of Video Marketing

| March 13, 2014 | 0 Comments

If there’s even the smallest grain of doubt in your mind about the future of video marketing, now is the time to abolish these concerns & embrace video as a key component of content marketing. According to Cisco, video will account for 69% of all consumer-lead traffic by 2017, and video-on-demand traffic alone will have […]

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A Joke Turned Into a Multi-Million Dollar Business: Interview with Omar Tayeb of Blippar

A Joke Turned Into a Multi-Million Dollar Business: Interview with Omar Tayeb of Blippar

| March 4, 2014 | 2 Comments

Knock knock. Who’s there? Blippar. Blippar who? Blippar, a startup that spun out of a joke to amass millions of users and bring static content to life.  It wasn’t a knock-knock joke, but a silly challenge between friends that brought the queen on a ten pound note to life, which later would be developed into […]

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11 Ways to Cultivate and Maintain Important Contacts through Email

11 Ways to Cultivate and Maintain Important Contacts through Email

| March 3, 2014 | 1 Comment

Did you know that roughly 91% of people log onto their email accounts on a daily basis? This significant figure explains why email marketing ranks so high (3rd place) when it comes to the best way to generate leads for marketers. They’re responsible for approximately 13% of leads generated. Clearly, if you want to succeed […]

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6 Necessary Steps for Hiring a PR Firm

6 Necessary Steps for Hiring a PR Firm

| February 24, 2014 | 4 Comments

It’s no secret that PR has left entrepreneurs and brands wanting more in terms of execution and results over the years. However, whether you’re a budding young entrepreneur or the CEO of a Fortune 500 company, the idea of nabbing press coverage, online visibility, and a platform of influence is not only appealing but necessary […]

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