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Tag: marketing

Ten Online Tools to Boost Your Marketing Strategy

Ten Online Tools to Boost Your Marketing Strategy

| December 14, 2013 | 4 Comments

When we first launched our company, we were tracking everything in Excel. We were making hundreds of calls every day, sending emails out by the thousands, and marking notes on every interaction we had in painful detail. In short, we were wasting way too much time trying to keep our data organized. We needed to […]

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Elevator Pitches Aren’t Just for Entrepreneurs: Why Everyone Needs One

Elevator Pitches Aren’t Just for Entrepreneurs: Why Everyone Needs One

| November 5, 2013 | 4 Comments

It’s said that any entrepreneur should be able to deliver an engaging and succinct elevator pitch to anyone at anytime. Entrepreneurs hone and hammer their pitches every day with each new person they meet answering the same question countless times about their company: “what is it and what does it do?” This repetition and practice […]

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5 Proven Steps to Get People to Write About Your Company

5 Proven Steps to Get People to Write About Your Company

| October 31, 2013 | 3 Comments

Let me ask you a question. Who was the first to fly? The Wright Brothers? Wrong. That’s what the history book says. In fact, it’s Gustave Whitehead. So why did the Wright Brothers go down as the fathers of modern aviation, when clearly, another man beat them by 2 whole years? Simple. The Wright Brothers had the power […]

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Take The Stress Out Of Promoting Your Brand

Take The Stress Out Of Promoting Your Brand

| October 16, 2013 | 3 Comments

Let’s face it, promoting yourself and your work can be very stressful, I know this because I help people do it everyday and I understand how daunting it can seem.  You’ve got a great product or service and now you have to promote it! If you have ever asked yourself questions like “Where do I […]

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3 Reasons to Create a Parallel Brand

3 Reasons to Create a Parallel Brand

| October 1, 2013 | 1 Comment

Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast becoming a necessary reality.  A parallel brand operates on a dual track. It’s the sweet spot where a founder, CEO, or small […]

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4 Free Channels To Attract New Customers

4 Free Channels To Attract New Customers

| September 7, 2013 | 6 Comments

So you’ve created your very first business but you’re struggling to find customers? It’s a really common problem. Don’t worry though; there are hundreds of marketing channels out there that will drive customers straight to your door! If you’re on a budget (like lots of new businesses are) then you’ll be hoping to generate some […]

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3 Most Common Marketing Mistakes Young Entrepreneurs Make (and How to Fix Them)

3 Most Common Marketing Mistakes Young Entrepreneurs Make (and How to Fix Them)

| August 21, 2013 | 29 Comments

You’ve heard it before: the vast majority of businesses fail within a few years. Now… let’s think about this for second. Why do smart, hard-working people with good intentions crash and burn? It’s often a combination of factors, from co-founder conflict, to funding issues and execution struggles… But at the core of it, businesses fail for […]

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Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

| August 18, 2013 | 5 Comments

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell […]

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A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

| August 17, 2013 | 2 Comments

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. […]

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6 Best Marketing Tips for StartUps

6 Best Marketing Tips for StartUps

| August 3, 2013 | 9 Comments

When you seek to carve out a niche for your business, you’re going to have a wide range of successes and failures. However, there are some very important marketing lessons you can learn the easy way. The following are just a few of those lessons. 1. Don’t be a Buzzkill Far too many businesses start […]

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