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Tag: marketing

6 Necessary Steps for Hiring a PR Firm

6 Necessary Steps for Hiring a PR Firm

| February 24, 2014 | 4 Comments

It’s no secret that PR has left entrepreneurs and brands wanting more in terms of execution and results over the years. However, whether you’re a budding young entrepreneur or the CEO of a Fortune 500 company, the idea of nabbing press coverage, online visibility, and a platform of influence is not only appealing but necessary […]

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4 Options in the World Of Marketing: Where Do You Fit?

4 Options in the World Of Marketing: Where Do You Fit?

| February 18, 2014 | 2 Comments

If you’re reading this site, chances are you are a freelancer or head of your own company. Or you want to be. You’re also young, passionate, motivated and overworked. You probably are like me and don’t sleep much. Social life? Are you kidding? I recently left my fairly-secure job at a small SEO agency to […]

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How to Get Potential Customers Without a Product and on Zero Marketing Budget

How to Get Potential Customers Without a Product and on Zero Marketing Budget

| December 23, 2013 | 2 Comments

“Your product SUCKS.” He said it to my face. Cold, objective, but straight to the point. Yeap, thats exactly what my 13th potential customer told me in 2007. It was an EDE – ego destruction event. It was a harsh reality check and I was down for the count. Having spent 18 months of my […]

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The Ingredients To Successful Sales And Marketing For Start Up Brands

The Ingredients To Successful Sales And Marketing For Start Up Brands

| December 15, 2013 | 0 Comments

  As a young entrepreneur or professional with a small business you may be thinking how exactly will I be able to compete with the big leading brands out in the market and the answer comes down to a number of things. Firstly, being a success and surviving against competitors involves taking a lot of […]

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Ten Online Tools to Boost Your Marketing Strategy

Ten Online Tools to Boost Your Marketing Strategy

| December 14, 2013 | 4 Comments

When we first launched our company, we were tracking everything in Excel. We were making hundreds of calls every day, sending emails out by the thousands, and marking notes on every interaction we had in painful detail. In short, we were wasting way too much time trying to keep our data organized. We needed to […]

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Elevator Pitches Aren’t Just for Entrepreneurs: Why Everyone Needs One

Elevator Pitches Aren’t Just for Entrepreneurs: Why Everyone Needs One

| November 5, 2013 | 4 Comments

It’s said that any entrepreneur should be able to deliver an engaging and succinct elevator pitch to anyone at anytime. Entrepreneurs hone and hammer their pitches every day with each new person they meet answering the same question countless times about their company: “what is it and what does it do?” This repetition and practice […]

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5 Proven Steps to Get People to Write About Your Company

5 Proven Steps to Get People to Write About Your Company

| October 31, 2013 | 3 Comments

Let me ask you a question. Who was the first to fly? The Wright Brothers? Wrong. That’s what the history book says. In fact, it’s Gustave Whitehead. So why did the Wright Brothers go down as the fathers of modern aviation, when clearly, another man beat them by 2 whole years? Simple. The Wright Brothers had the power […]

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Take The Stress Out Of Promoting Your Brand

Take The Stress Out Of Promoting Your Brand

| October 16, 2013 | 3 Comments

Let’s face it, promoting yourself and your work can be very stressful, I know this because I help people do it everyday and I understand how daunting it can seem.  You’ve got a great product or service and now you have to promote it! If you have ever asked yourself questions like “Where do I […]

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3 Reasons to Create a Parallel Brand

3 Reasons to Create a Parallel Brand

| October 1, 2013 | 1 Comment

Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast becoming a necessary reality.  A parallel brand operates on a dual track. It’s the sweet spot where a founder, CEO, or small […]

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4 Free Channels To Attract New Customers

4 Free Channels To Attract New Customers

| September 7, 2013 | 6 Comments

So you’ve created your very first business but you’re struggling to find customers? It’s a really common problem. Don’t worry though; there are hundreds of marketing channels out there that will drive customers straight to your door! If you’re on a budget (like lots of new businesses are) then you’ll be hoping to generate some […]

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