4 Incredible Business Benefits of Placemaking

When many people think of a city’s public spaces or downtown area, they probably focus on the variety of shops, parks, and possible tourist excursions. While these destinations can certainly draw a ...


How Pinterest can benefit your IT Business?

Pinterest possesses a huge potential to be one of the best social media platforms this year. With an increased 125% in their overall traffic in 2013, people have started giving Pinterest the upper edg...


6 Online Marketing Metrics You Need to Know

Five years ago, you’d have been taking quite a risk by spending your marketing dollars on a Twitter or Facebook campaign. Today, mobile browsing and the combination of traditional media and social c...


5 Biggest Social Media Lead Generation Mistakes

Lots of companies are trying to use social media for lead generation, but too often, they get mediocre results because they’re going about it the wrong way. Social media lead generation is a differe...


Beyond the Pretty Logo: Why Hiring is Your Most Important Brand Decision

  I once worked for a large, multinational software company. We had a strong vision and good corporate values and it was a great place to work. But I never quite felt the company’s vision and value...


5 Skills You Need To Market Your App

So, you’ve decided to build an iPhone app for your company and you want to make sure it sells in the App Store. How do you market a new product?  What are some emerging trends in the world of iOS a...


2014: The Year of Video Marketing

If there’s even the smallest grain of doubt in your mind about the future of video marketing, now is the time to abolish these concerns & embrace video as a key component of content marketing. A...


A Joke Turned Into a Multi-Million Dollar Business: Interview with Omar Tayeb of Blippar

Knock knock. Who’s there? Blippar. Blippar who? Blippar, a startup that spun out of a joke to amass millions of users and bring static content to life.  It wasn’t a knock-knock joke, but a silly ...


11 Ways to Cultivate and Maintain Important Contacts through Email

Did you know that roughly 91% of people log onto their email accounts on a daily basis? This significant figure explains why email marketing ranks so high (3rd place) when it comes to the best way to ...


6 Necessary Steps for Hiring a PR Firm

It’s no secret that PR has left entrepreneurs and brands wanting more in terms of execution and results over the years. However, whether you’re a budding young entrepreneur or the CEO of a Fortune...