How to Get Potential Customers Without a Product and on Zero Marketing Budget

“Your product SUCKS.” He said it to my face. Cold, objective, but straight to the point. Yeap, thats exactly what my 13th potential customer told me in 2007. It was an EDE – ego destruction ...


The Ingredients To Successful Sales And Marketing For Start Up Brands

  As a young entrepreneur or professional with a small business you may be thinking how exactly will I be able to compete with the big leading brands out in the market and the answer comes down to a ...


Ten Online Tools to Boost Your Marketing Strategy

When we first launched our company, we were tracking everything in Excel. We were making hundreds of calls every day, sending emails out by the thousands, and marking notes on every interaction we had...


Elevator Pitches Aren’t Just for Entrepreneurs: Why Everyone Needs One

It’s said that any entrepreneur should be able to deliver an engaging and succinct elevator pitch to anyone at anytime. Entrepreneurs hone and hammer their pitches every day with each new person the...


5 Proven Steps to Get People to Write About Your Company

Let me ask you a question. Who was the first to fly? The Wright Brothers? Wrong. That’s what the history book says. In fact, it’s Gustave Whitehead. So why did the Wright Brothers go down as the ...


Take The Stress Out Of Promoting Your Brand

Let’s face it, promoting yourself and your work can be very stressful, I know this because I help people do it everyday and I understand how daunting it can seem.  You’ve got a great product or s...


3 Reasons to Create a Parallel Brand

Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast bec...


4 Free Channels To Attract New Customers

So you’ve created your very first business but you’re struggling to find customers? It’s a really common problem. Don’t worry though; there are hundreds of marketing channels out there that wi...


3 Most Common Marketing Mistakes Young Entrepreneurs Make (and How to Fix Them)

You’ve heard it before: the vast majority of businesses fail within a few years. Now… let’s think about this for second. Why do smart, hard-working people with good intentions crash and burn? I...


Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spr...