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Tag: marketing

9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

| July 22, 2013 | 35 Comments

So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads – they all take up an inordinate amount of our attention. But let’s face it, there are plenty of customers out there who will fly under your radar if you […]

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Top Ten Reasons Why Start Up Companies Need to Blog

Top Ten Reasons Why Start Up Companies Need to Blog

| July 21, 2013 | 24 Comments

Blogging is extremely valuable to a company’s success, even if it’s a start-up. Most new companies have very scarce marketing budgets. This is largely due to the fact that many choose to direct resources towards quality control, ensuring their products and services are ready for the market. Business blogs are very easy to manage. And, to […]

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Employers Guide: Getting the Maximum from Your Millennials

Employers Guide: Getting the Maximum from Your Millennials

| July 18, 2013 | 14 Comments

Whether you call them Generation Y, Millenials, the 9/11 Generation, or the Facebook Generation, they are different.  Perhaps better, perhaps worse than the cohort of young people that preceded them, they are distinctive in behavior and attitudes.  Entrepreneurs these days often find themselves dealing with this group of talented folks, as indeed all employers will.  […]

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5 Reasons Nobody Is Reading Your Company Blog

5 Reasons Nobody Is Reading Your Company Blog

| July 16, 2013 | 12 Comments

By now, most business owners realize the benefits of having a company blog. A company blog can help bring traffic to your site, give insight into your company’s culture, and it’s an overall great inbound marketing technique. Unfortunately, a lot of companies aren’t getting the results from their blogs that they expected. The reason why? […]

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How to Be a Siren and Capture the Press

How to Be a Siren and Capture the Press

| July 11, 2013 | 6 Comments

Even Odysseus understands the power that seductive sirens possess.  With soothing songs and magical melodies, Greek mythology depicts sirens that foster the rare ability to lure sailors into submission. When it comes to building a relationship with the press, you too can capitalize on the siren’s talents. From zeroing in to pitching and following up, […]

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How Not to Use Social Media to Market Your Business

How Not to Use Social Media to Market Your Business

| July 5, 2013 | 5 Comments

If you run a business, then by now somebody has told you that you should be investing some amount of energy in social media marketing.  Odds are this person calls himself a guru or a ninja and said you “absolutely have to do social media,” which isn’t strictly true – but you should forgive him […]

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How to Turn Your Customers into Company Evangelists

How to Turn Your Customers into Company Evangelists

| June 30, 2013 | 1 Comment

Ever wonder how companies like Apple are able to get its customers to advertise for them? That company has some of the most enthusiastic users on the planet. Apple’s secret? Education. But not just any kind of education. It educates its customers on the essentials of how to use its devices. If you want your […]

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How to Appeal to Customers of Different Ages

How to Appeal to Customers of Different Ages

| June 25, 2013 | 0 Comments

Whether you work in the public sector, sell products directly to other businesses or offer goods and services to members of the public, I think it’s important that you attempt to appeal to people of differing ages. As obvious as it sounds, doing so will increase your customer base and – with any luck – […]

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5 Reasons Twitter Should Be An Essential Part of Your Business

5 Reasons Twitter Should Be An Essential Part of Your Business

| June 14, 2013 | 2 Comments

I know, I know.  For some of you out there, the mere mention of the “T” word makes you cringe.  Immediate images of Kim Kardashian, Ahston Kutcher, and number of irritating celebrities, tweeting about their favorite breakfast cereals pop into your head. But as annoying as Twitter can be when put in the wrong hands (damn […]

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3 Important Factors For Generating Targeted Leads

3 Important Factors For Generating Targeted Leads

| June 12, 2013 | 0 Comments

Do you want to drive quality leads and increase sales? So many young entrepreneurs are simply chasing shadows. They invest hours into marketing activities that doesn’t have a strong impact on their business. I want you to avoid that. You need to focus on the three important factors for generating leads and making money. Because […]

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