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Tag: marketing

3 Most Common Marketing Mistakes Young Entrepreneurs Make (and How to Fix Them)

3 Most Common Marketing Mistakes Young Entrepreneurs Make (and How to Fix Them)

| August 21, 2013 | 29 Comments

You’ve heard it before: the vast majority of businesses fail within a few years. Now… let’s think about this for second. Why do smart, hard-working people with good intentions crash and burn? It’s often a combination of factors, from co-founder conflict, to funding issues and execution struggles… But at the core of it, businesses fail for […]

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Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

| August 18, 2013 | 5 Comments

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell […]

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A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

| August 17, 2013 | 2 Comments

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. […]

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6 Best Marketing Tips for StartUps

6 Best Marketing Tips for StartUps

| August 3, 2013 | 9 Comments

When you seek to carve out a niche for your business, you’re going to have a wide range of successes and failures. However, there are some very important marketing lessons you can learn the easy way. The following are just a few of those lessons. 1. Don’t be a Buzzkill Far too many businesses start […]

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9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

| July 22, 2013 | 35 Comments

So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads – they all take up an inordinate amount of our attention. But let’s face it, there are plenty of customers out there who will fly under your radar if you […]

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Top Ten Reasons Why Start Up Companies Need to Blog

Top Ten Reasons Why Start Up Companies Need to Blog

| July 21, 2013 | 24 Comments

Blogging is extremely valuable to a company’s success, even if it’s a start-up. Most new companies have very scarce marketing budgets. This is largely due to the fact that many choose to direct resources towards quality control, ensuring their products and services are ready for the market. Business blogs are very easy to manage. And, to […]

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Employers Guide: Getting the Maximum from Your Millennials

Employers Guide: Getting the Maximum from Your Millennials

| July 18, 2013 | 14 Comments

Whether you call them Generation Y, Millenials, the 9/11 Generation, or the Facebook Generation, they are different.  Perhaps better, perhaps worse than the cohort of young people that preceded them, they are distinctive in behavior and attitudes.  Entrepreneurs these days often find themselves dealing with this group of talented folks, as indeed all employers will.  […]

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5 Reasons Nobody Is Reading Your Company Blog

5 Reasons Nobody Is Reading Your Company Blog

| July 16, 2013 | 12 Comments

By now, most business owners realize the benefits of having a company blog. A company blog can help bring traffic to your site, give insight into your company’s culture, and it’s an overall great inbound marketing technique. Unfortunately, a lot of companies aren’t getting the results from their blogs that they expected. The reason why? […]

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How to Be a Siren and Capture the Press

How to Be a Siren and Capture the Press

| July 11, 2013 | 6 Comments

Even Odysseus understands the power that seductive sirens possess.  With soothing songs and magical melodies, Greek mythology depicts sirens that foster the rare ability to lure sailors into submission. When it comes to building a relationship with the press, you too can capitalize on the siren’s talents. From zeroing in to pitching and following up, […]

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How Not to Use Social Media to Market Your Business

How Not to Use Social Media to Market Your Business

| July 5, 2013 | 5 Comments

If you run a business, then by now somebody has told you that you should be investing some amount of energy in social media marketing.  Odds are this person calls himself a guru or a ninja and said you “absolutely have to do social media,” which isn’t strictly true – but you should forgive him […]

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