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Tag: marketing

How to Appeal to Customers of Different Ages

How to Appeal to Customers of Different Ages

| June 25, 2013 | 1 Comment

Whether you work in the public sector, sell products directly to other businesses or offer goods and services to members of the public, I think it’s important that you attempt to appeal to people of differing ages. As obvious as it sounds, doing so will increase your customer base and – with any luck – […]

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5 Reasons Twitter Should Be An Essential Part of Your Business

5 Reasons Twitter Should Be An Essential Part of Your Business

| June 14, 2013 | 2 Comments

I know, I know.  For some of you out there, the mere mention of the “T” word makes you cringe.  Immediate images of Kim Kardashian, Ahston Kutcher, and number of irritating celebrities, tweeting about their favorite breakfast cereals pop into your head. But as annoying as Twitter can be when put in the wrong hands (damn […]

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3 Important Factors For Generating Targeted Leads

3 Important Factors For Generating Targeted Leads

| June 12, 2013 | 0 Comments

Do you want to drive quality leads and increase sales? So many young entrepreneurs are simply chasing shadows. They invest hours into marketing activities that doesn’t have a strong impact on their business. I want you to avoid that. You need to focus on the three important factors for generating leads and making money. Because […]

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5 Ways to Define Your Startup Message Strategy

5 Ways to Define Your Startup Message Strategy

| June 10, 2013 | 3 Comments

Political strategists can spend days and weeks thinking, talking and testing a message strategy. They know every word counts. The lessons startups can learn from politics is a subject I have expanded on previously, and made reference to in a book I am launching in the coming months, The New Goldrush. So why is it […]

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Learn to Pitch Like Mad Men’s Don Draper

Learn to Pitch Like Mad Men’s Don Draper

| May 25, 2013 | 9 Comments

You are busy. I am busy. Everybody is. Let me tell you why you should spent the next five minutes reading me. I have pitched to friends, family, investors, partners, consumers, at competitions and events, presented various works at middle-school, high-school and college, preached at multiple church services, bootcamps, sunday-school and real-time translated a dozen of preachers, and spoke […]

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Five Questions that Will Lead to Marketing Supremacy

Five Questions that Will Lead to Marketing Supremacy

| May 19, 2013 | 4 Comments

Having a successful marketing program depends on asking the right questions and doing the research to come up with the right answers. This may not be domo and CEO news, but it is key to creating a winning ad campaign. Question #1 The primary question is “Who are my competitors?” The reason this question is […]

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Is Your Product Worth The Price?

Is Your Product Worth The Price?

| May 15, 2013 | 2 Comments

This is a question customers ask themselves every single time they are considering paying money for your product or service. As economic conditions have changed and cheaper priced products improve quality, it becomes more and more important for you to continue to ask yourself “Is my product worth the price?” Every business person should ask themselves this […]

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Who Else Has Fallen For These 3 Branding Myths?

Who Else Has Fallen For These 3 Branding Myths?

| May 11, 2013 | 4 Comments

Most of us learn early on that building a brand is hard. Unfortunately, it’s also a crucial part of any successful startup business. While there are plenty of great articles are out there about how to build a brand, there’s also a lot of misinformation. I certainly don’t claim to be a branding master, but […]

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Tips for Building Your Web App Right

Tips for Building Your Web App Right

| May 5, 2013 | 0 Comments

If you’re an entrepreneur who has decided to start a business that will require a web application there are myriad things that can go wrong along the way. I say that from experience, both in managing the business side of things for clients engaging with various companies I’ve worked for, as well as in building […]

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How to Get Your Business Noticed On a Budget

How to Get Your Business Noticed On a Budget

| May 4, 2013 | 1 Comment

There are hundreds of thousands of new businesses that are set up each year; however most of them never get off the ground, and those that do, often never manage to survive more than a year. But why is this? Surprisingly most of the time it isn’t even because the idea was particularly bad, it […]

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