A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don...


6 Best Marketing Tips for StartUps

When you seek to carve out a niche for your business, you’re going to have a wide range of successes and failures. However, there are some very important marketing lessons you can learn the easy way...


9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads – they all take up an inordinate amount of our ...


Top Ten Reasons Why Start Up Companies Need to Blog

Blogging is extremely valuable to a company’s success, even if it’s a start-up. Most new companies have very scarce marketing budgets. This is largely due to the fact that many choose to ...


Employers Guide: Getting the Maximum from Your Millennials

Whether you call them Generation Y, Millenials, the 9/11 Generation, or the Facebook Generation, they are different.  Perhaps better, perhaps worse than the cohort of young people that preceded them,...


5 Reasons Nobody Is Reading Your Company Blog

By now, most business owners realize the benefits of having a company blog. A company blog can help bring traffic to your site, give insight into your company’s culture, and it’s an overall great ...


How to Be a Siren and Capture the Press

Even Odysseus understands the power that seductive sirens possess.  With soothing songs and magical melodies, Greek mythology depicts sirens that foster the rare ability to lure sailors into submissi...


How Not to Use Social Media to Market Your Business

If you run a business, then by now somebody has told you that you should be investing some amount of energy in social media marketing.  Odds are this person calls himself a guru or a ninja and said y...


How to Turn Your Customers into Company Evangelists

Ever wonder how companies like Apple are able to get its customers to advertise for them? That company has some of the most enthusiastic users on the planet. Apple’s secret? Education. But not j...


How to Appeal to Customers of Different Ages

Whether you work in the public sector, sell products directly to other businesses or offer goods and services to members of the public, I think it’s important that you attempt to appeal to peopl...