What’s in a Name? (Maybe Everything!)

Your name lays the foundations of your brand. Once launched, your name will greatly determine your position in the fight for consumers. You must put a lot of time and effort into finding the perfect n...


13 Tips to Naming Your Startup

Q. What one tip do you have for entrepreneurs in the “naming” stage of launching a startup? Kenneth N., Detroit, MIThe following answers are provided by the Young Entrepreneur Council (...