Tag: olivier lasry
Olivier Lasry and Wingsplay – Leveraging the Advertising Power of Social Media
Recently I had the opportunity to chat with Olivier Lasry, the Founder and CEO of Wingsplay, a new and innovative network for advertisers seeking to distribute their viral videos through influential social media users. These influencers are given the opportunity to earn money by leveraging the power of their networks on Facebook and Twitter and [...]
3 Strategies to Boost Your Business With Social Media
We sometimes forget people were social before social media came along. To understand social media and the structure of social networks, we must think of relationships as independent of technology. With that in mind, here’s how to achieve 3 key marketing objectives, based on the way people actually use social media. 1- Drive Awareness Driving [...]
6 Tips to Get Your First 10,000 Users
Now that you have built your product, here comes the tricky part: getting your first users to sign up. Millions of people and businesses are competing for the attention of internet users, so you need a well-thought-out strategy, which corresponds to your product and business model. After having built and promoted my start-up, these are [...]
The Key to Your Brand on Social Media: Enrich the User’s Voice
The rise of social media is transforming the way ads are distributed online. The online publishers who get the most attention, and generate the most engagement, are no longer big media properties. They are internet celebrities on Twitter or Facebook, and, more importantly, they are the long tail of every-day social media users, who know [...]
The Future of Video Advertising
If you are interested in new technologies and entrepreneurship, you probably already know about Mark Suster and his blog. In one of his latest posts, “The Future of Advertising Will Be Integrated”, he explains how the nature of online advertising is changing, and what this means for the advertising industry, for businesses and for internet [...]
