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Tag: pr

Public Relations- Will they work for your startup?

Public Relations- Will they work for your startup?

| April 1, 2014 | 0 Comments

  Are you unaware about the role of Public Relations in strengthening a business enterprise? Are you unsure whether Public Relations (PR) would suit your start-up? If you’ve answered a “Yes” for both the above questions then you’ve landed on the right post. Keep on reading to find how PR can solve all your business […]

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6 Necessary Steps for Hiring a PR Firm

6 Necessary Steps for Hiring a PR Firm

| February 24, 2014 | 4 Comments

It’s no secret that PR has left entrepreneurs and brands wanting more in terms of execution and results over the years. However, whether you’re a budding young entrepreneur or the CEO of a Fortune 500 company, the idea of nabbing press coverage, online visibility, and a platform of influence is not only appealing but necessary […]

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5 Business Owners Who Should Have Kept Their Mouth Shut

5 Business Owners Who Should Have Kept Their Mouth Shut

| February 10, 2014 | 1 Comment

CEOs are undoubtedly smart people. They wouldn’t have reached the privileged positions they find themselves in if they weren’t. However, while they are smart, they’re also human, and prone to making costly errors and PR gaffes (which they live to regret). Some of them, along with earning a spot on the wall of shame, have […]

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7 Reasons To Travel Abroad With Your Startup

7 Reasons To Travel Abroad With Your Startup

| November 4, 2013 | 3 Comments

At the start of the year, my Co-Founder Stevan and I had a casual beer in Old Street, London. This beer proved a pivotal moment in the evolution of our startup. We took the wild decision of relocating our staff from London to Tel Aviv for three months. From team bonding to hiring fresh local […]

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5 Proven Steps to Get People to Write About Your Company

5 Proven Steps to Get People to Write About Your Company

| October 31, 2013 | 3 Comments

Let me ask you a question. Who was the first to fly? The Wright Brothers? Wrong. That’s what the history book says. In fact, it’s Gustave Whitehead. So why did the Wright Brothers go down as the fathers of modern aviation, when clearly, another man beat them by 2 whole years? Simple. The Wright Brothers had the power […]

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8 Websites To Submit Your Startup To For Free Publicity

8 Websites To Submit Your Startup To For Free Publicity

| August 3, 2013 | 17 Comments

Launching a startup isn’t easy. There are countless things to do and one of the biggest jobs is to try and get press coverage in a time when mainstream sites, bloggers and journalists are already being bombarded with pitches. Therefore, a great way to get that traction is to get in touch with those blogs […]

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How to Be a Siren and Capture the Press

How to Be a Siren and Capture the Press

| July 11, 2013 | 6 Comments

Even Odysseus understands the power that seductive sirens possess.  With soothing songs and magical melodies, Greek mythology depicts sirens that foster the rare ability to lure sailors into submission. When it comes to building a relationship with the press, you too can capitalize on the siren’s talents. From zeroing in to pitching and following up, […]

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How To Get On TechCrunch Part #2

How To Get On TechCrunch Part #2

| July 1, 2013 | 2 Comments

In recent months I launched a company which received coverage on TechCrunch, The Financial Times, the BBC, and over 25+ other publications. The goal of this series is to teach you how to do the same, and in order to do so we are going to reverse-engineer what I did. This comes from my experience […]

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PR Crisis Management Tips in the Age of Social Media

PR Crisis Management Tips in the Age of Social Media

| May 2, 2013 | 1 Comment

Every entrepreneur wants to draw attention to their business. A successful public relations campaign means that they will generate more exposure for their products and create a stronger brand for their business. Unfortunately, increased exposure can be a double edged sword when something negative comes out. The popularity of social media means that negative news […]

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Five Unconventional Tips to Broaden Your Client Base

Five Unconventional Tips to Broaden Your Client Base

| April 9, 2013 | 2 Comments

Do you want to reach a broader audience? If you answered yes, you must make an effort to expand your reach. As the recession recedes and consumers spend, you need to look for a way to expand your business by diversifying your client base and targeting an audience you may have never targeted in the […]

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