Deconstructing the Perfect PR Pitch

Pitching stories to journalists is a lot like asking someone to dance : If you...


Personal PR is about Leadership, not Grandstanding

Recently, Forbes published an article discussing why personal branding is...


Public Relations- Will they work for your startup?

  Are you unaware about the role of Public Relations in strengthening a bu...


6 Necessary Steps for Hiring a PR Firm

It’s no secret that PR has left entrepreneurs and brands wanting more in te...


5 Business Owners Who Should Have Kept Their Mouth Shut

CEOs are undoubtedly smart people. They wouldn’t have reached the priv...


7 Reasons To Travel Abroad With Your Startup

At the start of the year, my Co-Founder Stevan and I had a casual beer in Old ...


5 Proven Steps to Get People to Write About Your Company

Let me ask you a question. Who was the first to fly? The Wright Broth...


8 Websites To Submit Your Startup To For Free Publicity

Launching a startup isn’t easy. There are countl...


How to Be a Siren and Capture the Press

Even Odysseus understands the power that seductive sirens possess.  W...


How To Get On TechCrunch Part #2

In recent months I launched a company which received coverage on TechCrunch, T...