Deconstructing the Perfect PR Pitch

Pitching stories to journalists is a lot like asking someone to dance : If you approach things with confidence and don’t come on too strong, you might just get to strut your stuff. Walk up stutterin...


Personal PR is about Leadership, not Grandstanding

Recently, Forbes published an article discussing why personal branding is vital to leadership development. The article contradicted the idea or stereotype that those who focus substantial time buildin...


Public Relations- Will they work for your startup?

  Are you unaware about the role of Public Relations in strengthening a business enterprise? Are you unsure whether Public Relations (PR) would suit your start-up? If you’ve answered a “Yes” fo...


6 Necessary Steps for Hiring a PR Firm

It’s no secret that PR has left entrepreneurs and brands wanting more in terms of execution and results over the years. However, whether you’re a budding young entrepreneur or the CEO of a Fortune...


5 Business Owners Who Should Have Kept Their Mouth Shut

CEOs are undoubtedly smart people. They wouldn’t have reached the privileged positions they find themselves in if they weren’t. However, while they are smart, they’re also human, and pro...


7 Reasons To Travel Abroad With Your Startup

At the start of the year, my Co-Founder Stevan and I had a casual beer in Old Street, London. This beer proved a pivotal moment in the evolution of our startup. We took the wild decision of relocating...


5 Proven Steps to Get People to Write About Your Company

Let me ask you a question. Who was the first to fly? The Wright Brothers? Wrong. That’s what the history book says. In fact, it’s Gustave Whitehead. So why did the Wright Brothers go down as the ...


8 Websites To Submit Your Startup To For Free Publicity

Launching a startup isn’t easy. There are countless things to do and one of the biggest jobs is to try and get press coverage in a time when mainstream sites, bloggers and journalists are alread...


How to Be a Siren and Capture the Press

Even Odysseus understands the power that seductive sirens possess.  With soothing songs and magical melodies, Greek mythology depicts sirens that foster the rare ability to lure sailors into submissi...


How To Get On TechCrunch Part #2

In recent months I launched a company which received coverage on TechCrunch, The Financial Times, the BBC, and over 25+ other publications. The goal of this series is to teach you how to do the same, ...