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Tag: pr

PR Crisis Management Tips in the Age of Social Media

PR Crisis Management Tips in the Age of Social Media

| May 2, 2013 | 1 Comment

Every entrepreneur wants to draw attention to their business. A successful public relations campaign means that they will generate more exposure for their products and create a stronger brand for their business. Unfortunately, increased exposure can be a double edged sword when something negative comes out. The popularity of social media means that negative news […]

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Five Unconventional Tips to Broaden Your Client Base

Five Unconventional Tips to Broaden Your Client Base

| April 9, 2013 | 2 Comments

Do you want to reach a broader audience? If you answered yes, you must make an effort to expand your reach. As the recession recedes and consumers spend, you need to look for a way to expand your business by diversifying your client base and targeting an audience you may have never targeted in the […]

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From PR Student to CEO That Makes a Difference

From PR Student to CEO That Makes a Difference

| April 8, 2013 | 8 Comments

Almost everyone can think of a moment where they knew their life was about to change. For me, my moment was right before my 20th birthday in the summer of 2011 at my internship at the Make-A-Wish Foundation… Every day I got to wake up and grant the wishes of children with life-threatening illnesses. I […]

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What Entrepreneurs Can Learn From Tia and Tamera

What Entrepreneurs Can Learn From Tia and Tamera

| February 12, 2013 | 0 Comments

Tia and Tamara have literally grown up before our eyes. Although they are best known as the dynamic duo on Sister, Sister, they recently let America into their lives as wives, mothers, friends and, of course, sisters on their recent documentary series on the Style Network. If you follow the show, you’ve noticed that these child […]

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How To Get On TechCrunch

How To Get On TechCrunch

| January 18, 2013 | 6 Comments

In recent months, I launched a company which received coverage on TechCrunch, the BBC, and over 25+ other publications. The goal of this series is to teach you how to do the same, and in order to do so we are going to reverse-engineer what I did. This comes from my experience as a writer […]

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How to Create a Media List for Free

How to Create a Media List for Free

| November 29, 2012 | 1 Comment

In my last post, I talked about how to create a public relations campaign on a shoestring budget. For this post, I’d like to provide insight on how to create a media list for free. I am a Publicist and when I first started my company, The NetworkFAM, I knew that I would need excellent […]

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8 Ways to Get Press Coverage for Your Fresh Startup

8 Ways to Get Press Coverage for Your Fresh Startup

| August 2, 2012 | 4 Comments

Business plan excerpt from #anystartup: “The press will love us. We’ll get on TechCrunch or WSJ and get thousands of users in one day!” While we passionate founders believe the press can’t wait to write about our baby, the reality is pretty bleak.  The birth of yet another new startup is hardly earth-shattering news, and […]

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15 Unique and Inexpensive Ideas to Promote Your First Product

15 Unique and Inexpensive Ideas to Promote Your First Product

| June 5, 2012 | 15 Comments

  Q. What are some unique and inexpensive ideas for getting more exposure for your first product? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC promotes entrepreneurship as a solution to unemployment and underemployment and provides entrepreneurs with access to tools, mentorship, […]

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3 Ways to Flirt and Score a Date with the Media

3 Ways to Flirt and Score a Date with the Media

| September 13, 2011 | 3 Comments

Recently, I had a day-long, playful email interaction with fabulous, good-looking male freelancer Myatt Murphy and it got me to thinking: Creating and cultivating healthy relationships with the media is a lot like being in high school– trying to get the captain of the football team to notice you and ask you out. It’s not […]

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Getting PR for Your Small Business with Dale Beaumont

Getting PR for Your Small Business with Dale Beaumont

| June 10, 2011 | 3 Comments

When it comes to public relations Dale Beaumont knows more than a thing or two about what is required to get the media’s attention. He has generated over $5 million worth of free media for his clients, earned the title ‘Australia’s Most Prolific Author’ by publishing 11 books within a single year and been featured […]

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