PR Crisis Management Tips in the Age of Social Media

Every entrepreneur wants to draw attention to their business. A successful public relations campaign means that they will generate more exposure for their products and create a stronger brand for thei...


Five Unconventional Tips to Broaden Your Client Base

Do you want to reach a broader audience? If you answered yes, you must make an effort to expand your reach. As the recession recedes and consumers spend, you need to look for a way to expand your busi...


From PR Student to CEO That Makes a Difference

Almost everyone can think of a moment where they knew their life was about to change. For me, my moment was right before my 20th birthday in the summer of 2011 at my internship at the Make-A-Wish Foun...


What Entrepreneurs Can Learn From Tia and Tamera

Tia and Tamara have literally grown up before our eyes. Although they are best known as the dynamic duo on Sister, Sister, they recently let America into their lives as wives, mothers, friends and, o...


How To Get On TechCrunch

In recent months, I launched a company which received coverage on TechCrunch, the BBC, and over 25+ other publications. The goal of this series is to teach you how to do the same, and in order to do s...


How to Create a Media List for Free

In my last post, I talked about how to create a public relations campaign on a shoestring budget. For this post, I’d like to provide insight on how to create a media list for free. I am a Publicist ...


8 Ways to Get Press Coverage for Your Fresh Startup

Business plan excerpt from #anystartup: “The press will love us. We’ll get on TechCrunch or WSJ and get thousands of users in one day!” While we passionate founders believe the press can’t wai...


15 Unique and Inexpensive Ideas to Promote Your First Product

  Q. What are some unique and inexpensive ideas for getting more exposure for your first product? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only no...


3 Ways to Flirt and Score a Date with the Media

Recently, I had a day-long, playful email interaction with fabulous, good-looking male freelancer Myatt Murphy and it got me to thinking: Creating and cultivating healthy relationships with the media ...


Getting PR for Your Small Business with Dale Beaumont

When it comes to public relations Dale Beaumont knows more than a thing or two about what is required to get the media’s attention. He has generated over $5 million worth of free media for his clien...