How to Build a High-Quality Brand with an Affordable Product

Providing a product at the lowest price point in your market sounds like a sure way to attract customers and gain an edge on your competition — but it’s not always that easy. The problem is that t...


How to Price Your New Product Right

When you are new to the marketplace, pricing your product or service is an important and many-layered process. You don’t want to over-price and scare off customers, but you also don’t want to unde...