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Tag: pricing

How to Build a High-Quality Brand with an Affordable Product

How to Build a High-Quality Brand with an Affordable Product

| April 26, 2013 | 8 Comments

Providing a product at the lowest price point in your market sounds like a sure way to attract customers and gain an edge on your competition — but it’s not always that easy. The problem is that the brands with this strategy are rarely considered high-quality; therefore, customers have no loyalty and no reason to […]

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How to Price Your New Product Right

How to Price Your New Product Right

| January 3, 2013 | 1 Comment

When you are new to the marketplace, pricing your product or service is an important and many-layered process. You don’t want to over-price and scare off customers, but you also don’t want to underprice and send a message that your service is cheap. Your customers are smart enough to know that they usually get what […]

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