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3 Myths and Facts About Launching New Products

3 Myths and Facts About Launching New Products

| March 5, 2012 | 2 Comments

Launching is not something CEOs do every day. This is the necessary baseline knowledge about launching that is part of the go-to-market process: – Go-to-market is the process of getting something to the point that there is a market that wants to buy what the seller wants to sell. – In the go-to-market process, there […]

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10 Tips for Keeping Your Products Lean

10 Tips for Keeping Your Products Lean

| January 31, 2012 | 6 Comments

You have the next great innovation of the 21st century to unseat Google. Problem is, you don’t have all the cash reserves Google does. Hmm, what to do? Here are some tips for launching what the lean evangelists of the world refer to as a Minimum Viable Product, or “MVP”. Homework 1. Define yourself: Not […]

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3 Ways Inventors Can Get their Products Made

3 Ways Inventors Can Get their Products Made

| August 30, 2011 | 4 Comments

A recent article in Business on Main covers a few ways an inventor can actually get their product made and to market. This process can be one of the most daunting for any inventor as it can be costly and you never know who to trust with your idea. There are a few reliable options […]

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