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How to Create A Unique Selling Point to Beat the Competition

How to Create A Unique Selling Point to Beat the Competition

| April 23, 2011 | 1 Comment

When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s eyes. This is the key focus of the USP, also sometimes said to stand for ‘Unique Selling Point’. The USP was […]

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Do You Know Your Customers Personality Type?

Do You Know Your Customers Personality Type?

| April 15, 2011 | 1 Comment

Research in the field of psychology tells us that we are born into one of four primary temperament styles (Aggressive, Expressive, Passive or Analytical). A person’s temperament style is determined genetically and has nothing to do with his or her astrology sign, age, gender, birth order or childhood experiences. Each of these four primary behavioral […]

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Hire On Attitude Not Skill

Hire On Attitude Not Skill

| March 11, 2011 | 2 Comments

Hiring the right person with the right attitude is absolutely critical when it comes to driving sales and increasing revenue. It is not something that I believe that can be learnt, it is something you are born with. Most people make the mistake of hiring sales people for their skill and not for their attitude; […]

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7 Steps to Systemizing and Increasing Sales

7 Steps to Systemizing and Increasing Sales

| February 24, 2011 | 2 Comments

In today’s world time seems to be going faster than ever before. By the end of the day we look back at the To Do list we had at the beginning of the day and see it is now longer than the one we started with. As our environment around us continues to change, we […]

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The Single Most Important Thing You Need to Know in Sales

The Single Most Important Thing You Need to Know in Sales

| February 17, 2011 | 6 Comments

It’s surprising that there are so many sales people these days selling products without first building rapport. They are missing the first and most important step required when selling a product or service which is costing organisations heavily, with the loss of revenue and decrease in repeat business. Rapport With so many different definitions circulating […]

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