Tag: Sexy Businesses
Sexy Versus Non-Sexy Businesses: Which Way to Go?
I own two distinct businesses: an event marketing company and a cleaning products manufacturer. I consider the marketing company to be a “sexy” business and the manufacturing firm to be squarely in the “non-sexy” camp. Media pay a lot of attention to technology companies (the Facebook effect) but we rarely read about all the bricks-and-mortar [...]
How to Make Big Problems Into Sexy Businesses
I couldn’t decide what to title this post. How do we drive views to a traditionally non-sexy topic like helping the poor? I see it in our email open rates… Write a title b*tching about how cold it is and everyone opens it. Ask people to lend a hand to those less fortunate and nobody even [...]
