Sexy Versus Non-Sexy Businesses: Which Way to Go?

I own two distinct businesses: an event marketing company and a cleaning products manufacturer. I consider the marketing company to be a “sexy” business and the manufacturing firm to be squarely i...


How to Make Big Problems Into Sexy Businesses

  I couldn’t decide what to title this post.  How do we drive views to a traditionally non-sexy topic like helping the poor?  I see it in our email open rates…  Write a title b*tching ab...