How To Monitor Your Online Business Reputation

Monitoring your online reputation is vital for your business success. Not giving proper attention to this, can cost you traffic and eventually, sales. In today’s world, anyone can write a review...


7 Deadly Social Media Sins That Will Kill Your Personal Brand

 Until Facebook and its ilk came along and spoiled things, I had personal branding all figured out.  I could easily make any CEO, celebrity or celebrated author look and sound brilliant in tradition...


How Social Media Keeps Changing Our Lives and Work

Social media is ingrained in contemporary life – from publishing life happenings and posting our thoughts in a collective stream of consciousness to looking up user reviews and checking-in to our fa...


Take Advantage of Your Age as a Young Entrepreneur

You’re young and eager to jump into the business arena. You have a hot idea that you are certain is a can’t miss proposition. While there is no guarantee that you will actually succeed in business...


How Not to Use Social Media to Market Your Business

If you run a business, then by now somebody has told you that you should be investing some amount of energy in social media marketing.  Odds are this person calls himself a guru or a ninja and said y...


Comic: Outreach Out of Hand

Beware of the gigantic social media time vortex.   15 tweets, 6 updates and 8 status messages later, you realize your whole day has disappeared!  The lure of social media is hard to resist. Instant ...


Your Ability to Tweet Doesn’t Make You a Guru

Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social strategy. At their most innocuo...


Learning To Balance Your Social Network Life

Today’s world is quite different than the one our parents grew up in. It is fast-paced and only getting faster. Social networking has opened us up to levels of success that they couldn’t have even...


5 Digital Advertising Techniques That Produce Results

There are many effective digital advertising strategies and techniques, and by using the most effective digital marketing strategies, a website owner can easily drive a large amount of targeted traffi...


Why Being Found Online Matters For Your Small Business

Whether your small business launched 5 decades, 5 years or 5 minutes ago, the Internet can bring new customers in the door or get the phones ringing. How? Marketing online within a local geographic ar...