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Tag: social media

How To Monitor Your Online Business Reputation

How To Monitor Your Online Business Reputation

| February 25, 2014 | 1 Comment

Monitoring your online reputation is vital for your business success. Not giving proper attention to this, can cost you traffic and eventually, sales. In today’s world, anyone can write a review, good or bad, on social media, websites or forums. When this happens, you should be the first one to know about this. In this […]

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7 Deadly Social Media Sins That Will Kill Your Personal Brand

7 Deadly Social Media Sins That Will Kill Your Personal Brand

| February 25, 2014 | 2 Comments

 Until Facebook and its ilk came along and spoiled things, I had personal branding all figured out.  I could easily make any CEO, celebrity or celebrated author look and sound brilliant in traditional media.  As long as clients didn’t do anything horrifically embarrassing between board meetings, movie premieres and book releases, I made certain their […]

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How Social Media Keeps Changing Our Lives and Work

How Social Media Keeps Changing Our Lives and Work

| September 2, 2013 | 2 Comments

Social media is ingrained in contemporary life – from publishing life happenings and posting our thoughts in a collective stream of consciousness to looking up user reviews and checking-in to our favorite destinations. Since the introduction of social media, the world has become smaller, making it easier than ever to find and share information, as […]

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Take Advantage of Your Age as a Young Entrepreneur

Take Advantage of Your Age as a Young Entrepreneur

| July 27, 2013 | 8 Comments

You’re young and eager to jump into the business arena. You have a hot idea that you are certain is a can’t miss proposition. While there is no guarantee that you will actually succeed in business as an entrepreneur, your youth does provide a number of advantages. What you may lack in experience you can […]

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How Not to Use Social Media to Market Your Business

How Not to Use Social Media to Market Your Business

| July 5, 2013 | 5 Comments

If you run a business, then by now somebody has told you that you should be investing some amount of energy in social media marketing.  Odds are this person calls himself a guru or a ninja and said you “absolutely have to do social media,” which isn’t strictly true – but you should forgive him […]

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Comic: Outreach Out of Hand

Comic: Outreach Out of Hand

| June 23, 2013 | 0 Comments

Beware of the gigantic social media time vortex.   15 tweets, 6 updates and 8 status messages later, you realize your whole day has disappeared!  The lure of social media is hard to resist. Instant gratification and constant validation make the channel irresistible.  It’s also so easy! So you can understand why many entrepreneurs, even without […]

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Your Ability to Tweet Doesn’t Make You a Guru

Your Ability to Tweet Doesn’t Make You a Guru

| May 31, 2013 | 1 Comment

Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social strategy. At their most innocuous, faux social gurus can rack up a bill without providing your company any real benefit. At their worst, a few social missteps can confuse and alienate […]

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Learning To Balance Your Social Network Life

Learning To Balance Your Social Network Life

| April 27, 2013 | 3 Comments

Today’s world is quite different than the one our parents grew up in. It is fast-paced and only getting faster. Social networking has opened us up to levels of success that they couldn’t have even dream of. But is all this effort you are putting into your social network helping or hurting you? Feel exhausted, […]

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5 Digital Advertising Techniques That Produce Results

5 Digital Advertising Techniques That Produce Results

| April 22, 2013 | 1 Comment

There are many effective digital advertising strategies and techniques, and by using the most effective digital marketing strategies, a website owner can easily drive a large amount of targeted traffic to their website. Search Engine Optimization Search engine optimization, also known as SEO, is one of the best digital marketing techniques for promoting any website, […]

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Why Being Found Online Matters For Your Small Business

Why Being Found Online Matters For Your Small Business

| April 18, 2013 | 3 Comments

Whether your small business launched 5 decades, 5 years or 5 minutes ago, the Internet can bring new customers in the door or get the phones ringing. How? Marketing online within a local geographic area, commonly referred to as local search marketing. For starters, the Internet is by far the most convenient and resourceful source […]

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