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Tag: storytelling

How a Marketer Discovered The Wonder of Brand Storytelling

How a Marketer Discovered The Wonder of Brand Storytelling

| December 26, 2014 | 0 Comments

I’m sure you’ve had the kind of meeting with a perspective new client where you walk in full of ideas and excitement, share your genius in all its detail, only for them to stare back with an element of… hmmm, what’s the word… nothingness? “I think Linkedin is the platform for you, but before we […]

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Tell Your Story, Sell Your Brand

Tell Your Story, Sell Your Brand

| April 16, 2013 | 4 Comments

Think about the best books you have ever read, or the best speeches you have ever heard. What did they have in common? In all likelihood, they were presented to you by great storytellers. And what separates bad books from good or boring speeches from the enthralling also sets the best companies apart from the […]

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