The Art of StorytELLING

In 2009, Joshua Glenn and Rob Walker decided to put a price on storytelling. The pair would buy “junk” worth little to nothing and then re-sell it for 300 times its original value. All the proceed...


How The Dollar Shave Club Use Storytelling To Rock the Saving Industry

When Dollar Shave Club burst on to the scene in 2011, few could have predicted the destructive path they’d pave along the way. After all, they were going up against the likes of Gillette, so what ch...


How a Marketer Discovered The Wonder of Brand Storytelling

I’m sure you’ve had the kind of meeting with a perspective new client where you walk in full of ideas and excitement, share your genius in all its detail, only for them to stare back with ...


Tell Your Story, Sell Your Brand

Think about the best books you have ever read, or the best speeches you have ever heard. What did they have in common? In all likelihood, they were presented to you by great storytellers. And what sep...