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Tag: storytelling

The Art of StorytELLING

The Art of StorytELLING

| June 19, 2015 | 0 Comments

In 2009, Joshua Glenn and Rob Walker decided to put a price on storytelling. The pair would buy “junk” worth little to nothing and then re-sell it for 300 times its original value. All the proceeds were donated to charity. Why did they do this? Simply put, making a killer profit wasn’t their point. I […]

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How The Dollar Shave Club Use Storytelling To Rock the Saving Industry

How The Dollar Shave Club Use Storytelling To Rock the Saving Industry

| February 17, 2015 | 0 Comments

When Dollar Shave Club burst on to the scene in 2011, few could have predicted the destructive path they’d pave along the way. After all, they were going up against the likes of Gillette, so what chance did a lowly startup stand? Well, with some killer storytelling, and non-conforming approach, they had everything they needed. […]

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How a Marketer Discovered The Wonder of Brand Storytelling

How a Marketer Discovered The Wonder of Brand Storytelling

| December 26, 2014 | 0 Comments

I’m sure you’ve had the kind of meeting with a perspective new client where you walk in full of ideas and excitement, share your genius in all its detail, only for them to stare back with an element of… hmmm, what’s the word… nothingness? “I think Linkedin is the platform for you, but before we […]

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Tell Your Story, Sell Your Brand

Tell Your Story, Sell Your Brand

| April 16, 2013 | 4 Comments

Think about the best books you have ever read, or the best speeches you have ever heard. What did they have in common? In all likelihood, they were presented to you by great storytellers. And what separates bad books from good or boring speeches from the enthralling also sets the best companies apart from the […]

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