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Tag: target audience

Want to Succeed? Business Lessons From Abercrombie & Fitch

Want to Succeed? Business Lessons From Abercrombie & Fitch

| June 19, 2013 | 1 Comment

Since early 2008 businesses have been in a battle to keep the consumer spending. The easiest way to do this is lower the price of goods. As I walked around the shopping mall I could see a constant sea of redness in the windows indicating a sale. This created an expectation in the consumers mind […]

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Three Laws Of Startup Success

Three Laws Of Startup Success

| December 13, 2012 | 2 Comments

Starting a business is much like climbing a tree, you must start at the bottom and it’s very likely you may fall a few times before you get to the top. The simple fact is that you will make mistakes.  However, the way that you handle these mistakes is usually a clear indication of how […]

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Branding Basics: Six Steps to a Successful Business Image

Branding Basics: Six Steps to a Successful Business Image

| December 2, 2012 | 4 Comments

“Branding” is not exactly a new business buzz word, but it seems that more than a few companies have forgotten the importance of a strong, consistent image. So, what is a brand? More importantly, why should you have a good one? According to our friends at the American Marketing Association, a brand is “a name, term, […]

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