Why You Can’t Google on Google (and Other Trademark Lessons)

As I’ve discussed previously, one way for trademark owners to protect the rights in their brands is to file UDRP domain name enforcement actions to acquire third-party domains that incorporate their...


Getting Started with Your Trademark Registration Application

You know you need to do it. In fact, you know you should have done it a long time ago. But, you put it off for another day, and according to your calendar, that day is today. Instead of clicking that ...


How to Address Domain Name and USPTO Registrations that Interfere with Your Trademark

If one person attempts to register a trademark or domain name that is too similar to another person’s pre-existing registered trademark, there are two relatively efficient and inexpensive courses of...


Lessons in Trademark Use from The Hangover: Part II

When luxury handbag maker Louis Vuitton sued Warner Bros. in late 2011 seeking possession of each and every copy of The Hangover: Part II, there no doubt were several commentators who dismissed the la...


What Happens When You Don’t Do Due Diligence on Your Trademark

Many – too many – entrepreneurs and business owners I encounter have the following mindset when it comes to adopting a new trademark: “There were no exact matches on the USPTO database and the ....


How to Protect Your Brands and Content on the Web

When (not if) someone does something online that violates your intellectual property rights, there are three useful tools that can help you regain exclusivity and maintain control of your image on the...


5 Tips to Be Smart About Trademark Selection

With new startups starting up on a daily (if not hourly) basis, it is becoming more important now than ever to adopt a trademark that works to immediately distinguish your business from its competitor...


Lessons in Trademark Protection from Beyoncé and Jay-Z

Celebrity babies are big business, there’s no question about that. This, coupled with Jay-Z’s demonstrated business acumen, makes it no surprise that Hova and Beyoncé filed just a few weeks ago t...