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Tag: trademark

Legal Horror Story: 3 Trademark Filing Tips for Young Entrepreneurs

| September 1, 2012 | 1 Comment

Legal Horror Stories: This series is brought to you by to help educate and inform young business owners. See if you qualify to have your business incorporated for free today! If you’re trying to file a trademark with zero legal experience, STOP! If you don’t, it’s going to cost you.  I don’t mean the cliché, “it’s […]

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Legal Horror Story: Protect Your Company Name or Face the Consequences!

| July 19, 2012 | 1 Comment

Legal Horror Stories: This series is brought to you by to help educate and inform young business owners. See if you qualify to have your business incorporated for free today! Today’s story comes from Kat Cunningham founder of Moresource. Moresource offers payroll, HR, benefits administration, bookkeeping, insurance – all lines, and IT services to businesses large […]

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Why You Can’t Google on Google (and Other Trademark Lessons)

| June 20, 2012 | 0 Comments

As I’ve discussed previously, one way for trademark owners to protect the rights in their brands is to file UDRP domain name enforcement actions to acquire third-party domains that incorporate their trademarks. Big companies do this against cybersquatters all the time, and it’s really just basic good business and legal policy to take an active […]

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Lessons in Trademark Use from The Hangover: Part II

| April 18, 2012 | 0 Comments

When luxury handbag maker Louis Vuitton sued Warner Bros. in late 2011 seeking possession of each and every copy of The Hangover: Part II, there no doubt were several commentators who dismissed the lawsuit out of hand, and probably accused Louis Vuitton of going too far in trying to police use of its famous “LV” […]

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What Happens When You Don’t Do Due Diligence on Your Trademark

| April 3, 2012 | 5 Comments

Many – too many – entrepreneurs and business owners I encounter have the following mindset when it comes to adopting a new trademark: “There were no exact matches on the USPTO database and the .com domain name was available, and that’s good enough for me.” While that may all be true, it may or may […]

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How to Protect Your Brands and Content on the Web

| March 9, 2012 | 1 Comment

When (not if) someone does something online that violates your intellectual property rights, there are three useful tools that can help you regain exclusivity and maintain control of your image on the web. These won’t work in all cases, but when they do, they are good, cheap alternatives to traditional litigation. Domain Names that Infringe […]

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5 Tips to Be Smart About Trademark Selection

| February 28, 2012 | 1 Comment

With new startups starting up on a daily (if not hourly) basis, it is becoming more important now than ever to adopt a trademark that works to immediately distinguish your business from its competitors in the marketplace. Not only that, but you also must be careful to avoid adopting a trademark that infringes on someone […]

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Lessons in Trademark Protection from Beyoncé and Jay-Z

| February 14, 2012 | 0 Comments

Celebrity babies are big business, there’s no question about that. This, coupled with Jay-Z’s demonstrated business acumen, makes it no surprise that Hova and Beyoncé filed just a few weeks ago to register “Blue Ivy Carter” as a trademark with the United States Patent and Trademark Office (USPTO). This would be enough to make headlines […]

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Why You Can’t Say “Super Bowl” (But I Can)

| February 5, 2012 | 3 Comments

Usually this time of year you’ll see at least one or two stories about the big bad NFL supposedly overreaching to enforce its trademark rights in the term “Super Bowl”. The typical story goes something like this: Jack’s Retail Outlet was shocked and dismayed when it received a cease-and-desist letter from the NFL demanding that […]

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4 Things You NEED to Do in 2012

| January 21, 2012 | 4 Comments

As other articles on focus on how to build your business and live your dream in 2012, this article takes a look at what needs to go on behind the scenes in order for things to go according to plan. Building a company with staying power requires proactive measures to make sure the company’s […]

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