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Tag: unique selling point

How to Create A Unique Selling Point to Beat the Competition

How to Create A Unique Selling Point to Beat the Competition

| April 23, 2011 | 1 Comment

When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s eyes. This is the key focus of the USP, also sometimes said to stand for ‘Unique Selling Point’. The USP was […]

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