Posts By

japaricio

Pitching Part 2: How To Be Confident!

by / ⠀Personal Branding Startup Advice / February 23, 2012

I really like demonstrating through example’s rather than just saying do X and X and you’ll win. I like providing some background. When you tell someone to do something, 50/50 they’ll do it. When you give people a compelling reason why they should do it, 100% they’ll do it. Gaining confidence and getting over pitch anxiety seems like the question I should answer in this post. How do I get…

Stop Pitching! It’s’ NOT Genuine

by / ⠀Funding Startup Advice / February 17, 2012

I’m really sick of these startup pitches. Their businesses are usually miles apart, but listening to their pitches make them sound all the same. It’s so damn generic! “So… how do we solve this?” “With out us…users…would be lost…” “We help grow online communities…to reach their full, potential” “This is a $500…million dollar market…If we reach…10% of this market, we’ll be successful” “Our Team consists of myself…I have…

It’s All Your Fault! So Start Working Harder

by / ⠀Personal Branding Startup Advice / January 30, 2012

I don’t know why so many people blame others for their failures or mishaps in their lives… Maybe it’s their ego, maybe in society failure is seen as weakness, maybe people will make fun of them…Or maybe it’s just easier to blame others for their problems? “It’s not that I’m doing anything wrong, he’s preventing me, or he’s the reason for so and so” I’m not sure why that…

Getting Ahead Without Getting an MBA

by / ⠀Startup Advice / January 25, 2012

When addressing the question of MBA degrees, the camp is largely divided. Proponents of the MBA are quick to highlight the numerous advantages of the program, including: working closely with successful and brilliant people from across the globe; exceptional professional networking and internship opportunities; and, learning proven strategies and cutting-edge insights in the field. Above and beyond those benefits, MBA’s also prepare graduates for a wide array of…

Learn Google Plus or Put Your Business at Risk

by / ⠀Finding Customers Startup Advice / January 20, 2012

In the last couple of days if you haven’t noticed it a lot of discussion has been revolving around the social networking site Google Plus. With the change of their social search algorithm and addition too the social search now most personal brands and companies are now losing out on new customers if their not present on Google Plus. With Google Plus estimated followers of 67 million million…

Building Your Business Through Word of Mouth

by / ⠀Finding Customers Startup Advice / January 4, 2012

Word of Mouth (WOM) and Buzz Marketing are two of the most sought after outcomes for anyone trying to gain exposure for their product or service.  Over the years I have built an extensive WOM chain for my boating business, which has led me to gain roughly 95% of my new business each year through positive word of mouth alone.  WOM and Buzz Marketing can be your best…

How to Effectively Pitch to the Media

by / ⠀Finding Customers Startup Advice / December 22, 2011

Pitching stories isn’t just for journalists and aspiring writers –Gaining free publicity for your business comes from mastering the ability to interact with the media and sell your idea concisely and effectively. With this in mind, let’s talk free publicity, or specifically, how to pitch your story for greatest potential media uptake. Step 1: Know Your Audience Know who your target demographic and audience are, including the means…

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