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John Rampton

How Entrepreneurs Can Take Their Sales Teams Beyond Cold Calling

by / ⠀Startup Advice / October 15, 2018
Beyond Cold Calling

In the era of inbound marketing and sales automation, cold calling is almost quaint. It would be, anyway, if it weren’t so hopelessly ineffective. According to marketing guru Charlie Cook, cold callers average a conversion rate of about 2 percent. Keep in mind, though, a conversion isn’t the same as a sale; in the context of cold calling, it’s usually agreeing to a consultation. But if cold calling…

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