Posts By

Kimberly Zhang

Why ‘Sales Operations’ Could Be the Key to Scaling Your Company

by / ⠀Startup Advice / December 12, 2018

Salespeople are great at selling. They’re less great at all the things that surround the sales process — things like filling out spreadsheets, hunting down pricing and contract information, and figuring out how to use complex tools. Even the sellers who are great at these tasks are more useful to their organizations in the field or on the phone. Sales operations teams handle the busywork of selling and…

The Secret Mindset of an Amazing Public Speaker

by / ⠀Career Advice / November 13, 2018

Becoming an amazing keynote speaker doesn’t just happen. Like anything else in life, it takes practice. You’ve all heard it — any great endeavor worth doing, is worth doing it well. Without special abilities, very few people will ever just sit down and play the piano. Even with much practice, many pianist are still lousy and it makes you cringe to hear them play. Rarely will someones first…

How Entrepreneurs Can Take Their Sales Teams Beyond Cold Calling

by / ⠀Over 30 Advice Startup Advice / October 15, 2018
Beyond Cold Calling

In the era of inbound marketing and sales automation, cold calling is almost quaint. It would be, anyway, if it weren’t so hopelessly ineffective. According to marketing guru Charlie Cook, cold callers average a conversion rate of about 2 percent. Keep in mind, though, a conversion isn’t the same as a sale; in the context of cold calling, it’s usually agreeing to a consultation. But if cold calling…

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